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People power: knowing your ideal customer will bring your marketing to life

by Kirsty France | Jun 20, 2016 | Uncategorised

When I first started my business I read everything I could get my hands on that could teach me the new skills I would need to reach potential customers.  I’m still reading, but over time I’ve worked out where my time is best spent.  Even though I write...

My content marketing journey: how it can help you too!

by Kirsty France | Jun 13, 2016 | Uncategorised

When I first started my business, using content marketing was an easy decision.  I produce content for other people so it was the obvious way for me to showcase my skills.  That said, deciding exactly what I was going to write proved slightly more...

Content marketing: what it is and why you should be using it

by Kirsty France | Jun 6, 2016 | Uncategorised

If you’ve been in business for any length of time, you’ve probably heard about content marketing.  You may even know what it is.  If you’re reading this thinking that you should know but you feel silly asking, this blog is for you. What’s content marketing?...

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Latest Posts

  • Writing for Humans: How UX Makes Your Content Actually WorkFebruary 25, 2026
  • Why is it hard to turn your knowledge into great website copy?February 25, 2026
  • User experience: why the words on your website matterFebruary 25, 2026
  • 10 lessons from 10 years: what I wish I’d known when I started my businessFebruary 25, 2026
  • The story so far: celebrating ten years in businessFebruary 25, 2026

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