When I ask people what they struggle with when it comes to producing content for their business, I usually get one of two answers. Some people have ideas but when they put them down on paper it just sounds wrong. There is a solution to that, but that’s for another blog.
Far and away the most common problem is that people don’t know what to write about. They like the idea of writing a blog but don’t know where to start when it comes to topics.
There are loads of strategies available for coming up with blog post topics. I’ll probably write about them all at some point but for now I’m going to share my favourite. Write about what you love.