July 2022 - Kirsty France Writes

Posted on 25th July 202225th July 2022 by Kirsty France — 2 Comments

What could working with a VA do for your business?

As a VA I offer admin and bookkeeping support but what does that mean for you? All my clients need different support from me because no two clients are the same and every client’s business is different therefore every client needs different support. What could working with a VA like me mean for your business and how can I explain it?

What are your strengths?

Everyone has weaknesses and strengths including me, I have a client who thrives on her To-Do List and religiously ticks things off this keeps her on track, helps her strive towards her goals and improves productivity

Another client does write a To-Do List but never really gets round to ticking things off, however, she thrives on her financial goal that we set and this keeps her on track and wants it to be up to date at all times this gives her the motivation and determination to reach her goal

Some business owners know exactly what money is coming in and also what money is going out so they have a good idea of the basic income needed to keep their business afloat. unfortunately, there are others who have absolutely no idea what money is coming into the business or how much money is going out. Some think because they’re so busy being busy that that means that they must be making a lot of money sadly this is the reason a lot of small businesses fail.

So how do I work with my clients?

I get to know my client and understand their business

I get to know what they are struggling with, what their weaknesses are and the problems they are struggling with, and we talk about how I can help resolve these.

More importantly, how can they use their time more wisely and what tasks can I do that give that client back the time to actually do the business and what they have chosen to do, most business owners are quite capable of doing their paperwork, but it is time consuming and uses up time and energy when they could actually be earning an income

I offer accountability by working as a team, setting up a plan and goals.

I help them set up a structure that works for them encouraging habits and routine

I will tell them what I need from them in order for them to stay on track and grow and what I need in order for me to support them

I sometimes pull my “really” face just roll my eyes and say excuse me but where is ABC that I need from you? Laughter can help loads too, running a business is tough and demanding and sometimes clients just need that support to lighten the mood as well as the load.

If you're working with a VA have you ever seen this expression? — This is my ‘really’ face!

Working together like this builds trust and good working relationships make growing the business achievable and helps your work-life balance to return.

What do I get out of it?

For me what do I achieve? I do work I enjoy, seeing my clients happier, less stressed and having family and leisure time back brings me joy. I see their business growing and a more sustainable solid cash flow allowing them to enjoy the success of their hard work.

I know that I’m doing my role the best I can.This makes all the effort and hard work worthwhile.

What could a VA do for you? Get in touch and let’s find out!

Kirsty’s note

Ann Hunt is a fabulous VA; I should know, she manages to keep me organised and that’s no mean feat! She lives and works in Leicestershire.

You can find out more about Ann and her services by visiting her website.

Posted on 4th July 20224th July 2022 by Kirsty France — Leave a comment

6 tips to make planning your Christmas marketing a breeze

Christmas marketing - the adventure begins! — Photo by Simon Migaj from Pexels

Your Christmas marketing could be all about gifts, but it can also give you the chance to show your customers what you’re about and to have some fun. You can find some ideas for things to talk about in your Christmas marketing here. When it comes to sharing them there’s more to it than social media…

Email your Christmas marketing

You might think that email marketing went out with the dinosaurs, but it’s alive and well, with 99% of email users checking their inbox every day and businesses in the UK reporting an income of £42 for every pound they spend on email marketing. The key is to be helpful, entertaining, or both. Give your subscribers easy-to-buy gift options, helpful tips, discounts or something that will cheer them up.

Gift guides

Gift guides are a brilliant marketing tool because you can use them as a lead magnet to encourage new sign-ups to your email list and send them out to your subscribers.

When you use them in your Christmas marketing you can split your products into different categories and highlight the best gift ideas. Write a short and catchy description of each product, put them into a PDF with a gorgeous image and you’re ready to go.

Put a gift page on your website

Adding a new page on your website might sound like a lot of work, but it really isn’t. It’s just another way of sharing the information you put into your gift guide. That way, if someone doesn’t follow you on social media but finds your website on Google, they can still buy from you. Just make it easy for them to search by category or price so visitors can find exactly what they want.

Social media posts that show behind the scenes

You can help your customers get to know you by showing them what’s happening behind the scenes. If you’re celebrating Christmas jumper day or are supporting a charity, let your audience know. Talk about what Christmas means to you or share a festive joke. You can build engagement by asking your customers to share a picture of their tree or what their favourite Christmas film is. You can get more ideas from this book.

Run a competition

I don’t mean something that everyone and their dog would enter, like ‘win a bottle of fizz’ (unless you’re a wine merchant, then it’s ideal). Offer something that your ideal customer would value. You can use it to attract new email subscribers or social media followers and it’ll help you to create lots of posts as you can talk about the prize itself, the build-up to the prize draw then go live to choose the winner.

Don’t forget about print

When you were a kid, did you ever go through the Argos catalogue circling the stuff you’d love to find in your Christmas stocking? Print works because it cuts through the social media noise. Your customers can keep a gift guide on the kitchen table or pin a leaflet to their noticeboard. You can hand them out at Christmas fairs or put them in the post.

Send your customers a Christmas card and you’ll give them warm and fuzzy feelings and remind them that you’re here when they need you.

Do you need some new ideas for your Christmas marketing? Would you rather just hand it over and get on with running your business? I can help with that. Book a call here and let’s have a chat. You can also get ideas for Christmas posts from 1^st December to Christmas Eve by snaffling a copy of my book here.

Posted on 4th July 20224th July 2022 by Kirsty France — Leave a comment

Are you ready to start planning your Christmas marketing?

A woman with hot chocolate getting ready to plan her Christmas marketing — Photo by **Brigitte Tohm** from **Pexels**

Yes, I’m publishing this blog in July. No, I haven’t lost my mind. There are already business owners on my social media feeds talking about buying baubles. I know that there are marketing professionals out there that have already been planning their Christmas marketing for months now. I actually said the words “we could do a Christmas gift guide” to a client when it was still June.

When it comes to Christmas marketing business owners tend to fall into one of four camps. There are the ones who are already on it (if you need some help with the copy, get in touch). Then there are the ones who aren’t going to do anything because Christmas is irrelevant to their business (I may have news for you). Maybe you think it’s far too early to think about Christmas marketing, even if you’ve already started buying stock. Or perhaps you start thinking about Christmas sometime around 25th November. The thing is, if you’re going to do any festive marketing it’s worth thinking about it now.

I’m not suggesting that you jump into content creation right now (unless you really want to). All the same, a bit of thought and planning now will make things much easier further down the line, plus you’ll have plenty of ideas if you need to get someone else (like me) to do the creating for you. So, here are a few things to think about for your Christmas marketing.

Start with a blog

You won’t be surprised to hear me suggest this. Even if Christmas isn’t peak season for you, a blog can be reused and shared throughout your marketing, so you build awareness. If it’s your busiest time, a blog gives you a central piece of content that you can break down and share as individual posts. It means you’re more likely to be found by people buying gifts, looking for inspiration or just trying to survive the Christmas stress.

Be helpful

I know that for most of you Christmas marketing is about making sales. That’s OK. The important thing to remember is that you’re more likely to make a sale if you’re being helpful. Put yourself in your customers’ shoes. Offer them a solution to a problem. That solution might end up with them buying something. Even if it doesn’t, you’ll have created a good impression and started to build a relationship that’s based on trust.

Ideas for product-based businesses

Need some ideas? No problem. If you’re a gift-based business, start by making gift recommendations alongside some lovely pictures and links to buy. You could create a whole series of blogs with gifts for mums, dads, aunties, little kids – you get the idea. If you have gifts for the person who has everything or is difficult to buy for, talk about that. You could even do a round up of Secret Santa gifts if you have lots of stocking fillers to share.

Ideas for business that create the perfect day

If you help to make Christmas easier or more enjoyable, talk about it in your Christmas marketing. Do you do home delivery, help with meal prep or offer gift wrapping? Can you suggest 5 ways to keep the family entertained when they’re full of turkey or sick of the sight of each other? Talk about ways to survive Christmas without getting frazzled or share expert tips for busy people. If you can make the whole thing less stressful, your customers will love you.

What if your business isn’t Christmassy?

Writing a Christmas blog for a non-Christmassy business takes a bit of lateral thinking. It starts with putting yourself in your customers’ shoes. Can you offer tips to make extra family time less stressful? Could you help them avoid a Christmas Day emergency? Quick self-care tips are perfect for this time of year. You could just focus on fun – share some Christmas jokes or write a funny blog. My personal favourites are this one I wrote for an insurance broker about insuring Santa and a will writer’s letter to Santa.

Have I got you thinking? If you’d like to talk over some ideas and find out how I could write your blog for you at any time of year, you can book your free discovery call here.

Month: July 2022