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Why does accountability matter?

Many of my clients enjoy checking in with me at the start of their sessions as to what they have achieved since our last session, proving that they have been accountable for their actions and if they have not looking at why this may be and if they are still important. When you are the owner of a business or in a senior position it is very challenging to be your true self. People struggle with goal setting and if you are at the top of your game who can you report into with tasks you have completed and or not. Where do you get the recognition for being accountable?

The definition of accountability

Accountability is when an individual or department takes responsibility for the consequences for their performance or actions. Accountability is essential for an organisation or society. Without it, it is difficult to get people to assume ownership of their own actions because they believe they will not have to face the consequences.

What are the main principles?

Anyone that follows the principles of accountability, transparency, participation, evaluation or feedback, are more likely to develop best practices and be more successful.

Why is this so important

Accountability eliminates the time and effort you spend on distracting activities and other unproductive behaviours. When working with people from a coaching perspective we help people be accountable for their actions, help them to value their work, when done right, accountability can really help people with their confidence as they learn to deliver when they say they will.

This week I was at the start of a coaching session and I asked my client what she would like to cover in the session. My client explained that she often gets distracted with everything going on in her business, so sometimes the important tasks can be forgotten about. She explained that she wanted to be held accountable to completing her daily jobs and felt it would be useful to report her accomplishments to me each day to feel the reward of explaining what she had achieved that day.

This client of mine is by no means alone. I speak to many people who are easily distracted, whereby one of the biggest culprits can be getting lost in social media. Social media is great for many things but it can also easily suck you in, then before you know it an hour has gone by. This not only wastes time, but it also leaves you feeling unproductive and increases the difficulty of focusing on new tasks ahead because of this disappointment.

Being accountable is really important for you and your business. If you book in an appointment with a client, how do you think that client will feel if you call them late or not at all? Do you think they will value you and your service? You are constantly building a relationship with your client. Just because they have started working with you doesn’t mean they may continue if you are always late or don’t meet deadlines, and they are much less likely to refer you. Learning to be more accountable is hard but if certain procedures are followed through and areas of importance and less important areas are highlighted this will help.

How I can help

In a coaching session we can look at what are you trying to achieve. Have you given yourself a realistic time frame to complete the task and is it providing value to you and your business? Are you committed to achieving a high standard when you complete the task or are there other things that are conflicting your ability to perform well? Coaching will help make you more accountable, deal with issues that are holding you back such as distractions and your values relating to business development.

I can help, you can book a FREE 30 minutes by visiting my website.

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5 ways you can blog without needing a website

Photo by Pixabay: https://www.pexels.com/photo/author-blog-create-creative-267569/

You’ve decided to write a blog that’ll stand up on its own or form part of your marketing strategy, but you don’t have a website yet. Maybe you don’t need one at all. You want to start writing and engaging with your audience, but how do you start? Here are 5 ways you can blog without needing a website.

Use a free blogging platform

A free blogging platform lets you start writing your blog without needing a website that you have to pay for. WordPress has free and self-hosted versions so you can choose the option that’s right for you.

It’s worth considering whether you might want to expand your blog into a full website eventually. If you do, it might be worth paying for hosting. That option lets you choose your own URL rather than a link that has the provider’s name in it, so you can build your brand identity from the start.

Write for someone else’s site

Medium hosts thousands of articles on an impressive range of subjects. You can create content and tag the topic to build a following in the same way as you would on social media. There’s a version that pays or you can add links to Ko-fi or Buy Me a Coffee to let readers send you a donation.

To build your business network, you can also guest blog for other businesses with a similar audience to yours. I’ve hosted blogs from everyone from social media experts to nutritionists as they can help my readers with topics outside my expertise.

LinkedIn articles

I hesitated to include this one as you’ll generally get better reach with LinkedIn posts than you will with articles. However, if you’re trying to build a following articles are still worth your time as it gives you more space to share your expertise than you’d get in a normal post. You can also share articles in your main feed and repurpose them to create a LinkedIn newsletter.

I’m hearing from more and more people who are focusing on LinkedIn for their marketing, so if you want a business audience it could be a great platform.

Microblog on social media

If you’re writing a blog to share your views or offer hints and tips you can do that on social media. The only real difference between a standard blog post and a microblog is that the second one is shorter. That means that a limited character count isn’t a problem.

A microblog doesn’t give you the chance to go in-depth on a subject, but it can help you to learn your writing craft and start building a following.

Create a YouTube vlog

I know I’m all about the writing but creating a video blog on YouTube lets you try out content and build a following the same as any other social media platform. You can also transcribe your videos to turn them into blogs and make them accessible to people who prefer other types of content.

Of course, you can always do it the other way around. If you’ve written a blog on another platform and want to help it reach a wider audience, you can create a video summing up the highlights and include a link to the original post for anyone who wants more detail.

Wherever you choose to blog, the quality of your content matters if you want to build a following and promote your business. If you want some help writing in a way that speaks your customers’ language, let’s have a chat.

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Do you need a website to write a blog?

The short answer to this is that no, you don’t. The question is, will a standalone blog help you to achieve your goals if it isn’t part of a larger website? Here’s my rundown on the reasons why you don’t need a website to write a blog and why you might want a website after all.

What’s the difference between a blog and a website?

When you visit my website you’ll find lots of different pages about my business, products and services. My blog is just part of a larger whole. The reason I do it this way is that my blog is part of my marketing strategy, not a business in itself.

If you run a business, your website is your virtual shop window. The blog is part of the content that helps your customers to find you.

What do you want to achieve?

If you want your blog to be a business, you might not need a website. However, if you want a site that lets you offer products, build your email list and offer affiliate links you almost certainly will. Some brands will only offer affiliate links if you have a website rather than a standalone blog or social media presence.

It’s also a good idea to think about your brand and the kind of image you want to create.

You can use a free blogging platform

Some platforms let you choose whether to create a self-hosted website or a free blog. WordPress is just one example; you can create a website and pay for hosting. Alternatively, you can have the free version to create a blog.

If you choose the free version you’ll have WordPress in your website URL, which might not look all that professional if you’re trying to build a brand that goes beyond blogging.

Third-party selling sites

If you create products your main source of income might be a third-party platform like Etsy or Not on the High Street whose brands let small businesses reach a wider audience. Building your own website could let you make sales at a lower cost, but you’d have to do the work to promote it and attract visitors.

If you’d prefer to start by creating a blog, you can use it to send visitors to your shop even if it’s on a third-party platform.

You can use another blogging site

There are blogging sites that operate in a similar way to social media platforms. You can create a profile and attract followers who are interested in the topic you cover or who’ve searched for specific hashtags. For content that’s heavy on visuals, Tumblr could be a good option. Alternatively, if you create in-depth written content Medium is a great platform and there’s an option to monetize your content too.

Microblogging

Microblogging is short-form content (like a longish social media caption) that helps you to share your expertise and tell your story. It’s a great way to start if you’re trying to find your voice. The only disadvantage is that you don’t get to share as much detail as you would in a standard blog post.

I tend to create this kind of content by writing a longer blog post and then breaking it down into individual sections.

Wherever you choose to blog, the quality of your writing matters if you want to build a following and promote your business. If you want some help writing in a way that speaks your customers’ language, let’s have a chat.