Month: August 2023

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How are you going to look after yourself this summer?

Guest blog from Natalie McCoy at Urban Sole Holistics - look after yourself.

So with the schools breaking up for the summer holidays, how will you make time for yourself and protect your well-being so you don’t get burnout? You don’t want to be harassed and stressed when the children return to school.

Many of us will be trying to plan the summer holidays down to a T to ensure that they run smoothly and without arguments or the usual “I’m bored, Mommy!” Well, this is definitely what happens in our house, and those of us with children have to keep the children entertained. This sometimes, for many, is their main priority, and they forget to think about themselves.

Well, there are several ways that you can incorporate well-being into your daily routine and for it not to interfere with the summer holidays themselves.

Balance family time with solo activities

Why not connect with nature and go on a family walk where all of you are getting exercise, and the endorphins are increased to allow you to feel mentally and physically better?

Set your alarm slightly earlier and make time to meditate to set you up for the day. Go into your day with clear intentions, and this will allow you to be more focused and refreshed.

Once a day, why not do a mindfulness practice with your family, and get them to focus on the here and now? Get them to look at a picture and really reflect on what is happening just in that moment. 

Be prepared

Remember, when planning for the summer, make sure to schedule you time in for yourself and don’t forget your own well-being. Make time for yourself by doing something solely for you, go with for a coffee, a walk, or even booking a treatment as a treat. 

Preparing healthy meals over the summer and sometimes meal prepping can be a godsend to stopping any of those emergency visits to the supermarkets when everyone is hangry. 

If you’re not feeling 100% in yourself, you will struggle to look after the ones you need to, and subsequently, you will end up exhausted. 

So the time is now for you to plan and prep to keep your sanity in check. 

Natalie McCoy teaching you how to look after yourself.

If you would like to learn more, then please follow my links below.

Facebook- https://www.facebook.com/urbansoulholistictherapySolihull

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Website – https://www.urbansoulholistictherapy.co.uk

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Digital product marketing: the basics

Working out how to do digital product marketing

Digital product marketing is the same as any other kind of marketing, but it has its own quirks. I won’t be talking about getting to know your audience here; hopefully, you’ve done that already. Analysing your customer base and thinking about the type of products they need helps you ensure you create the right digital products.

Here are a few things to think about when you’re marketing your digital products:

Create a compelling product description

Good product descriptions help your customers understand what they’re buying and what they’ll get out of it. They’re typically relatively short and are designed for people with a good idea of what they’re looking for and need to know if your product fits the bill. You can offer technical information if relevant but put most of the effort into telling your customer what your product is and helping them imagine using it.

Write a landing page

A landing page is a standalone page on your website focusing on one product. They’re great for digital products as they allow you to expand on the information you provide in your product description for people who might not be sure whether your product is for them. Where product descriptions are for people who know roughly what they want, landing pages help people who know what problem they need to solve but not how to do it.

Plan your launch

Even if you think big launches are too stressful (I agree), setting a target for getting your digital product out into the world is a good idea. It stops you from faffing over whether your product is perfect (there’s no such thing). Even if you choose a random date, it helps you work backwards to build up excitement before it becomes available. You can plan your marketing around your product to educate your audience and build excitement by sharing what’s going on behind the scenes.

Tell a story

Storytelling is a great way to market anything because it helps your audience engage with what you want to tell them. It shows them you understand what it’s like to be in their shoes. For example, a post that tells a story about the lowest point in your business journey and the revelation that helped you solve it is far more powerful than “I’ve got this brilliant new product, and you need it”. You can use storytelling everywhere: your product descriptions, sales pages, posts and emails. Highlight the pain points and benefits but make it fun.

Think about platforms

If you want to sell products, you need to make it easy for your customers to buy. You can send them to your website or create a shop on Facebook (unfortunately, Instagram only lets you sell physical products just now). You might want to go to a third-party site such as Amazon or Etsy.

The platforms you choose will influence the type of marketing you can do. You’ll have more freedom on your website, but each third-party site has its own rules.

If you plan to add digital products to your business, I can help you create and market them too. I’ll write blogs, emails and product descriptions and repurpose them to make your content go further. If you’d like a chat to find out how it works, you can book a call here.

If you want to add digital products to your Christmas shop, sign up for festive marketing emails here. You can also sign up to receive my monthly emails packed with helpful content writing and marketing tips using the form below.