by Kirsty France | Nov 11, 2024 | branding, business growth, content marketing, content writing, copywriting, marketing, writing
When you’re a one-person business, you might not think of yourself as having a brand identity, but you probably know that your personality matters. Your character and values affect how you work, sell, and treat people. If you’re scared to put your personality into...
by Kirsty France | Nov 11, 2024 | Guest blog, writing
Why the F* would I write a cookbook? I had this food photography idea pre-pandemic and had just ordered ‘the’ dining table (to photograph on) when lockdown hit; so, I don’t even have that as an excuse! Looking back, it seems quite a strange thing to do. I wasn’t a...
by Kirsty France | Nov 4, 2024 | content writing, copywriting, writing
How do you deal with sensitive subjects in your content? Do you ignore them, skirt around the edges or share everything? You might wonder whether your definition of a touchy subject is the same as other people’s and worry about upsetting someone if you get it wrong....
