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Creating Your Own Celebrations: The Power of Language This Christmas

Amanda Box, the fertility mum, talks about the power of language this Christmas.

As we are on the countdown to the holidays, we are all swept up in the magic of Christmas: the lights, the food, the traditions, and, of course, the celebrations. But what happens when the usual celebrations don’t quite resonate with everyone in your family? What if your version of Christmas looks a little different than the norm, or you’re navigating the busy, sometimes stressful, juggling act of family life?

This Christmas, let’s explore how language can shape your holiday experience, creating an environment where everyone feels seen, heard, and celebrated — no matter what that celebration looks like.

Why Language Matters During the Holidays

Language is more than just words; it’s a powerful tool that shapes our thoughts, influences our emotions, and ultimately transforms our relationships. During Christmas, we often have an ideal of what Christmas “should” look like. These expectations can bring joy — or frustration — depending on how aligned we are with the way we communicate about them.

When we speak to ourselves and others in a way that reflects compassion, understanding, and flexibility, we allow space for personal expression and connection. This Christmas, language can do much more than just define your celebrations—it can redefine them to meet the needs of everyone in your family.

Creating a Celebration That Works for Everyone

We’re all different. As individuals, we have different ideas about what makes Christmas special. Some of us thrive on tradition, while others prefer a more relaxed or unique celebration. Parents may have specific ideas of how they want to enjoy their break, while children may wish to explore different aspects of Christmas, from Santa to crafts to family games.

This is where language becomes a game-changer. When we communicate with understanding and empathy, we open the door to creating a holiday that shares every family member’s vision. Instead of assuming that everyone must enjoy the same things in the same way, we can use language to express openness and curiosity, helping each person feel heard.

Here are a few ways you can use language to make your Christmas feel more inclusive, joyful, and less stressful:

  1. Speak with Intentionality: Instead of saying, “We always do this on Christmas,” try, “How would you like to celebrate today?” This simple shift in language invites conversation and gives everyone a voice in shaping the experience.
  2. Encourage Flexibility: Language that allows for change and flexibility can ease the pressures of trying to “do it all.” For example, “We might do this differently this year” or “Let’s try something new this Christmas” create an environment where it’s okay to let go of rigid traditions and make space for what feels right in the moment.
  3. Model Positive Communication: The way we speak to our families — especially during stressful moments — sets the tone for the entire Christmas experience. For instance, if something goes wrong, instead of saying, “Why can’t we get it right?” try “Let’s figure out how to make this work together.” These small shifts in language promote calm, cooperation, and shared problem-solving.

Solving Common Problems with Language This Christmas

Christmas celebrations can be full of challenges. From managing different expectations to handling family dynamics, the potential for stress can feel overwhelming. Language offers an incredible solution to some of the most common issues that arise:

  1. Managing Expectations: Sometimes, the pressure to have a “perfect” holiday can cause anxiety and disappointment. By discussing realistic expectations early on, families can avoid frustration. For example, using phrases like, “We may not get everything done, and that’s okay” can alleviate stress and promote a sense of calm.
  2. Preventing Misunderstandings: Language is also key in preventing misunderstandings. A lot of tension during the Christmas period comes from unspoken assumptions. Instead of assuming everyone wants to follow the same routine, ask, “What would make this day special for you?” A little curiosity can go a long way in preventing conflict and ensuring everyone feels valued.
  3. Fostering Connection: During the Christmas period, we can become so focused on the “to-do” list that we forget to check in with one another. Asking questions like, “How are you feeling today?” or “What would make you smile right now?” encourages emotional openness, helping families bond in ways that are deeper than just Christmas tasks.
  4. Reducing Stress: With so much to juggle — presents, meals, travel, and family visits — stress is almost inevitable. The good news is that language can help you stay grounded. Instead of “I don’t have enough time!” try, “What’s the most important thing I need to focus on today?” This shift helps you prioritise and stay present, reducing anxiety and increasing overall Christmas enjoyment.

A Better Christmas for All

Language isn’t just a tool for communication — it’s the bridge that connects us to the ones we love. This Christmas, embrace the power of language to create a celebration that reflects your family’s unique needs and desires. Whether you’re a parent trying to balance your children’s excitement with the demands of Christmas expectations, or someone looking for a way to bring more peace and joy to your home, the way you speak can transform your experience.

By speaking with intention, openness, and flexibility, you can make this Christmas one that’s not only unforgettable but also stress-free. You have the power to create your own version of Christmas, and it all begins with the words you choose to use.

This Christmas, create an environment where everyone feels included, celebrated, and truly heard. Through the power of language, your celebrations can be as unique as your family, and that’s the greatest gift of all.


From my unique house to yours, Wishing you and your loved ones a warm, happy, and language-filled Christmas!

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The Last Noel

It's Christmas Eve in the department store and the last noel for one of the staff.

Becky looked up at the clock and was dismayed that only three minutes had passed since she last checked. She scanned the shop floor in front of her. Still empty. It was hardly surprising. You’d have to be pretty desperate to venture down to the basement on Christmas Eve. The last customer she’d served had left two and a half hours before, and they’d only needed batteries so their kid’s new toy would work on Christmas morning.

“The choir of children sing their song, they practised all year long,” sang out over the speaker.

Becky had heard that song at least a billion times since the Christmas music started on November 27th. She thought the children must be slow learners since they were only singing ‘ding, dong’ over and over again.

She looked up at the clock again. Four minutes this time. Another glance around the shop told her no one had come in. She wondered why they stayed open on Christmas Eve but realised she knew the answer. Mr Parker wouldn’t risk someone coming in for a last-minute gift, batteries or wrapping paper to find their doors closed.

“We could be the difference between the perfect Christmas and disappointment,” he’d said, leaning in just a little too close.

She and Emily had asked if they could leave early as the shop was deserted when they came back from lunch break. He’d been watching her with an oily smile when she handed over the pack of AAA batteries an hour and 45 minutes later.

Becky distracted herself by wondering, again, how old he was. He insisted on being called Mr Parker when all their other duty managers used their first names. They all wore smart trousers and polo shirts with their name badges, but he always wore a suit and tie. Maybe he wanted to look older than he was. Becky was sure he was older than her, but probably not by much. Perhaps he’d got his job via the graduate scheme and would move on to learn about another department soon.

She couldn’t wait to go to university. Six months ago, a year out to earn some money and take out fewer student loans had felt like a good idea. People had warned her that retail was tough, but it was this or bar work. At least her obnoxious customers here were mostly sober. They might shout at you but didn’t pin you in a dark corner because your skirt sent the wrong message.

Becky straightened up as she heard footsteps on the stairs next to her counter. She turned to smile at Emily as she came into view. Becky realised they made unlikely friends on the surface. Emily bore all the hallmarks of a well-brought-up, middle-class young lady who was always immaculately turned out. Becky had got the job on the condition that her uniform must always cover her tattoos, and she’d only wear a stud in her nose instead of a ring. They’d started at the same time and had quickly discovered, during shared lunch breaks, that they were both there for the same reason. A shared bus journey home had cemented their friendship, even though Emily had carried on to the more expensive outer suburbs after Becky got off.

“Deserting your post?”

Emily smiled. “I almost thought Parker was hiding behind you just then!”

“I’ve had lots of time to perfect my impression. What are you doing down here?”

“It’s as dead up there as it is here, but Anne convinced Parker that you might need my help, so here I am! Honestly, I could have kissed her. She’s a lovely woman, but as I don’t know anything about children or dogs, our conversation is a bit limited.”

“Well, I definitely need your help. I’m dying of boredom. Have you got any plans for tonight?”

“Some of my school friends are back from uni, so we’re going to the pub to catch up. You?”

“Dunno. After the Christmas party, I’m not really in the mood to go out. I’ll probably end up listening to Mum argue with Dad about whether illegal immigrants are going to eat our cat.”

“Ugh. Hopefully, there’ll be something good on TV to distract you.” Emily stopped speaking, and Becky felt the silence had reached out to touch her. “Are we still, erm, you know…”

“Yeah. As long as you’re sure. This isn’t your fight.”

“Of course it is. He needs to know he can’t behave like that and get away with it.”

“Behave like what?” Parker must have tiptoed down the stairs. He stood a few feet away, gazing at them expectantly with raised eyebrows. “That doesn’t sound like a work-related conversation. I don’t pay you to stand around chatting.”

“You don’t pay us at all,” Emily muttered.

His expression reminded Becky of her grandmother’s face when she was pretending to be too deaf to understand the things she didn’t want to hear.

“Emily, why don’t you go upstairs and help Anne? It’s nearly closing time.” He watched Emily climb the stairs before turning to Becky. “You can cash out your till.”

“Will do. Oh, I almost forgot. My key was jamming when I logged back in after lunch. Could I borrow yours?” Parker rolled his eyes as if she’d purposely arranged the malfunction. “I need to go to the top floors and check everyone’s cleared out. Come with me to open the lift, and then you can have my keys.”

“But –”

“But what?”

“I thought the lift was only for when you’re taking stock with you.”

Parker stepped closer until she flinched away from the smell of his breath. “Are you a manager? Your badge doesn’t say so, whereas mine does. Stay in your lane, missy.”

He flourished the keys as he walked, like a bargain basement prison warder. Becky saw his smug smile and thought it was amazing that someone could get that much pleasure from being the custodian of a key to the service lift. He turned the key to open the door, handed her the keys and pressed the button for the second floor. Becky watched as the lights showing which floor the lift had reached got to the top before turning back towards her till.

They’d missed the last bus home. The police inspector had kind eyes and told them a constable would take them home as soon as they’d finalised their statements.

“Thank you, inspector,” Emily said as she hugged Becky. “I’m just so relieved Becky’s OK.” She turned to her friend. “When we heard the scream, I thought something terrible had happened to you. When I looked round and saw you halfway down the stairs… I don’t think I’ve ever been more relieved.”

The inspector nodded. “It’s strange he got into the lift alone if it was only meant for moving stock. We’ll get to the bottom of it though, don’t you worry. I can only imagine it was some sort of technical issue.”

“It must have been,” Emily replied. “That lift only moved if you had a key, and he had the key with him, didn’t he, Becky?”

Becky nodded slowly and gulped as the sick feeling rose in her throat.

“Yes, I wanted to double-check that with you. Now, you went upstairs to return a key, is that right?”

“That’s right. He lent me his till key because mine wasn’t working.”

“But the other keys stayed with him?”

“Yes. Only managers can have a lift key. He was a stickler for the rules. I handed him back the key, he put it back on the ring, and I went down the stairs. Then I heard the scream. Oh God, I think I’m going to be sick.”

They’d only meant to scare him. Every night since the Christmas party, Becky had woken drenched in sweat, reliving what Noel Parker had done to her. She only wanted him to feel that same fear, and Emily helped her find the way. Becky had climbed all the way up to the second floor. His clammy skin had touched hers as she handed him his keys, and he smiled as she shuddered.

How was she to know he’d be distracted and step straight into an open lift shaft?

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What can Santa’s workshop teach you about copywriting?

He's made a list and is checking it twice. What else can Santa's workshop teach you about copywriting?

There’s something magical about the idea of a snow-covered workshop at the North Pole, where Santa supervises his elves as they make toys and get ready to load the sleigh on Christmas Eve. You might not think Santa’s workshop has much to do with copywriting, but I love thinking of ways to add a bit of magic to people’s lives and help them reach their goals. I don’t think Father Christmas would get very far without some hard work and efficient processes.

Here are some things I reckon Santa’s workshop can teach you about copywriting.

Make a list and check it twice

Santa checks his list twice, and I’m betting he double-checks every name label too. Mistakes can happen, but every good copywriter has a system to help avoid them.

I do my best work when I let the words flow without second-guessing myself too much. If I agonise over each word, everything grinds to a halt, and I end up with clunky paragraphs. No one wants that. Instead, I write a first draft, read it back, edit it and run it through my grammar-checking tool. This helps avoid mistakes and cuts out unnecessary fluff.

Wrap your gift perfectly

A beautifully wrapped gift adds to the Christmas excitement by adding some magic when you start opening presents on Christmas morning. You can do the same with your writing by finding ways to make it more visually attractive.

Even if you leave image creation to graphic designers, there are ways to make your words look better and encourage people to keep reading. Giant blocks of text feel daunting, so write short paragraphs and break them up with subheadings and bullet points.

Recruit your elves

Have you ever noticed how we only mention the toymaker elves when we talk about Santa’s workshop? They can’t be the only ones. What about the elves who get the sleigh through its MOT or the ones who feed the reindeer? There must be quality control or gift-wrapping elves somewhere.

Finding the right elves for each job helps you focus on what you do best. Even a relatively simple blog post can be a team effort with a writer, designer and editor. Building a team of people with different strengths helps you get better results.

Get the timing right

I saw a calculation that estimates Santa delivers presents to 526 million households on Christmas Eve, which defies the laws of physics. Getting to all those houses while it’s dark and the children inside are sleeping is quite a feat. The timing has to be spot on.

The same goes for copywriting. Deadlines matter, especially if you’re counting down to an important date like Christmas Day. Some of your products or services might be seasonal, and you want to give your customers plenty of notice to place their orders. A content calendar can help you track important dates and include a countdown to make sure you get everything done.

Spread some Christmas cheer

OK, this one reminds me of ‘Elf’, but I’m not going to sing to you unless you’re standing next to me at a concert. A magical man bringing wonderful gifts to children is a lovely idea. (Let’s overlook the implications of a stranger letting himself into kids’ bedrooms for now.)

Good copywriting doesn’t always evoke joyful feelings but should connect with your customers’ emotions. Using storytelling and emotional words shows people you understand their feelings, which helps them connect with you and become customers.

I never thought I’d have so much in common with Santa! I hope these tips help you find the right words to connect with your customers all year round. If you’d like me on your team, email me to arrange a chat or book a Zoom call here. I’ll get to know you and your business and write words that sound like the best version of you.

Also, you can just sign up here for helpful writing tips straight to your inbox and the chance to win a free copy makeover in the new year!

Have a wonderful Christmas!

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Can you share technical information with your customers?

The image shows a model chimp, a Lego stormtrooper and glasses, which can all help you share technical information with your customers.

How much of a geek are you? I’m willing to bet that if I asked you to talk about your business and why you love what you do, you could talk both my ears off. Business owners like us do what we do because we love it, which gives us an excuse to be a bit geeky. Unfortunately, that can cause problems when we try and share the details with our potential customers. So, can you share technical information with your customers? You can if you do it right.

What do your customers care about?

The brutal truth is that your customers don’t care about how clever your latest widget or whether I use fronted adverbials when I write blog posts. Those details aren’t what make them buy anything. The first step to understanding what technical information to share with your audience is knowing what they care about. What problem do you help them solve? How do you make their lives better?

Once you know what their priorities are you can write marketing that speaks to those concerns.

Focus on the benefits

If you’re bursting with excitement and want to tell everyone about your latest product and all its clever features, take a breath and ask yourself what’s in it for your customers. Focus on the benefits for them rather than the feature itself. Using specific language helps with this too. For example, a flask with a heating button isn’t that interesting. A travel mug that makes a busy mum’s coffee in 90 seconds so she can finish making packed lunches and get to school on time is much more appealing.

Think about how your product or service helps your clients and fits with their values and talk about that.

Before and after

Case studies show your audience the results you’ve achieved for other people and you can drop in some technical information as well. Prospective customers can see themselves in the people you’ve helped and imagine their future after working with you. You can present technical details as part of the story if they’ve helped. For example, if you’ve come up with a system that makes a process quicker or a gadget that’s more accurate you can mention using it.

It gives people evidence to support your claims, which builds trust.

Use an analogy

If something techy is at the heart of your message, be creative with how you share it. Using an analogy that your audience is familiar with can help. I heard a presentation recently about cyber security and how to protect your computer systems. The speaker compared system security to a medieval castle that needed to be protected from invaders. I could picture the castle and understand how different forms of protection worked when they were compared to walls, moats and guards. The only thing missing was a dragon!

Could you compare your services to something people already understand?

Where you should share technical information

Sometimes, technical details are essential information. However, they’re generally best kept in a clearly marked section, such as ‘product specifications’ or something similar. These details are vital if you sell something that needs to fit, such as clothes or a piece of furniture.

Other details might go into a section on specifications but are worth mentioning elsewhere too. For example, you could say what a product is made of but also highlight how easy it is to clean.

If you want to share technical information in your marketing in the right way, I can help. When you work with me, I’ll get to know you and your business and write content that sounds like the best version of you and that your audience will love. Email me to arrange a chat or book a Zoom call to find out more.

Alternatively, sign up for my mailing list, and you could win a free copy makeover.