I’m celebrating ten years in business, and it’s a real pinch-me moment. Being able to call myself a writer when people ask what I do is still a thrill because it was a dream for a long time. I’ve been thinking about what ten years in business has taught me and what the ten essential lessons would be. So, here’s what I wish I’d known when I started my business.
Get everything in writing
I got burned early on by not having a written contract. I sent a proposal via email, then the client suggested a higher fee for more work. When a dispute later arose over what our agreement included, I ended up getting paid less. Always get the details in writing before you start work.
Trust your instincts
My work depends on me having good relationships with my clients. If it’s the wrong fit, no one enjoys the process, and you don’t get the results you want. I’ve ignored my gut feeling more than once, and it’s never ended well. If something feels off, trust your instincts and walk away.
Value your service
If you’re a one-person business, the idea of standing up and saying “this is how much I charge and I’m worth it” might have you scuttling away to hide. Remember, people need what you offer, so please don’t fall victim to ‘little me’ syndrome. Getting the right support will help.
Get good coaching
Speaking of good support, finding a good coach can transform your business. They’ll give you a different perspective, ask good questions and challenge you when you make excuses. The key is to find someone on your wavelength who’ll help you find the right answer for you, rather than taking a one-size-fits-all approach.
Network
Networking has helped me find most of my clients, either because I’ve met them at an event or someone else has recommended me. It’s helped me build connections with related businesses and find support. My business wouldn’t be here without it, and I’m very grateful I was introduced to it early on.
Set boundaries
When I started, I believed people would think I was unprofessional because I only worked school hours. Now I’m upfront about it, because I don’t want to work with people who expect me to sacrifice family life for work. Don’t be afraid to set boundaries with clients or your family if it helps you work how you want to.
Follow your definition of success
A successful business can look however you want it to. It doesn’t have to mean working all hours to earn six figures. It can be flexible hours and enough money to keep a roof over your head, living in a camper, or lots of holidays. Work out what you want and aim for that.
Pay professionals
Paying professionals, whether it’s a VA, accountant, website designer or copywriter, lets your business benefit from the skills you don’t have. It also saves you time so you can focus on what you’re good at and saves you money in the long run. Networking and recommendations help you find the right people.
Know your numbers
When you understand your numbers, you’ll know whether you have a business or an expensive hobby. I kept an eye on the finances from the start, but I wish I’d kept a closer eye on website traffic and social media numbers so I wouldn’t have wasted time on marketing that didn’t work.
Look after yourself
I started my business so I could enjoy my work and choose my hours so I’d get to spend time with my family. These days I know how important it is to look after myself, so I’m trying to get better at eating well, exercising and getting enough sleep. If you’re stressed, your health will suffer, and you won’t be able to enjoy your life.
