by admin | Feb 25, 2026 | Uncategorized
When people talk about websites not converting, the blame often lands on the content. The copy is not strong enough. The message is not clear. We need better words. As a web developer, I see something slightly different. More often than not, the content is doing its...
by admin | Feb 25, 2026 | website copy
You know what you do and how you help your customers, but it can be challenging to put it into words. You start writing website copy, blog, or social media content, and end up with massive paragraphs that are difficult to read, or something short that feels like it’s...
by admin | Feb 25, 2026 | customer experience
When I first started my business, a friend set up the basic website structure for me, and I’ve been managing it myself since then. The old site was incredibly wordy (because obviously that comes naturally to me). When I write for clients, I find it easy to talk about...
by admin | Feb 25, 2026 | business life
I’m celebrating ten years in business, and it’s a real pinch-me moment. Being able to call myself a writer when people ask what I do is still a thrill because it was a dream for a long time. I’ve been thinking about what ten years in business has taught me and what...
by admin | Feb 25, 2026 | storytelling
In 2015, I was working as a solicitor, had two young children and dreamt of making my living as a writer one day. At that point, I wanted to be an author and hadn’t considered copywriting as a potential option. By the beginning of 2016, I’d left my legal career...
