Author: Kirsty France

Posted on by — Leave a comment

What do you get a business owner for Christmas?

Business owner with a gorgeous Christmas gift
Photo from freestocks.org via Pexels

I know that when you buy Christmas presents it’s because you love the person you’re giving it to and you want to give them a treat. Buying them a business-related gift can feel a little bit boring. It doesn’t have to be. If you ask most business owners what they want you’ll get something along the lines of more sleep, snacks, alcohol and financial security (that last one applies every year, but especially now). The thing is, you can make their business owning life better and still give them a great Christmas present. Here are my top 5 ideas for great gifts you can buy your favourite business owner this Christmas.

1.      Entertainment

A business owner’s mind is constantly buzzing, so get them a present that helps them switch off. That could be a film to watch at home, or cinema or theatre tickets for a night out together.

If they love reading, a Kindle could be perfect. I resisted one for years until my husband got me one for Christmas. I still love real books, but now I can carry a whole library wherever I go. Alternatively, buy them your favourite book or vouchers to choose their own.

2.      Stationery

Stationery addiction is real and occasionally necessary. I get through notebooks at a ridiculous rate so tend to shop at the budget end of the market. (I’m looking forward to being back at expos where I can snaffle them for free.) One of my favourite gifts was the beautiful pen and pencil set that I use every day. It’s a small thing that makes life better. You could choose lovely pens or a classic Moleskine notebook. You can even get fab digital notebooks if you prefer.

3.      Time saving Christmas gifts

No-one can buy time, but you can buy help.  If you want to outsource to a particular VA/designer/writer but can’t afford it, drop some heavy hints. Share this post on Facebook and say, ‘did you know Kirsty does gift vouchers for her blogging packages (or service of your choice)?’

If that feels weird, choose something fun that will save time in other areas of their life. A nifty gadget, meal subscription or some chloroform to help them get the kids to bed. (Joke. I hope that was obvious.)

4.      Lovely things for their office

A lovely office space became more important during lockdown, when we couldn’t easily go out for a change of scenery. I have a miniature chimp and a couple of plants on my desk, it’s very cheerful. A good Christmas gift could be a plant or a beautiful print.

You could also choose a gadget that makes their office a more pleasant place to be. Would they like to work to music but don’t have the kit? Could an office water bottle help them stay hydrated?

5.      Things to eat and drink

Yes, I know, this is a gift you could buy for almost anyone. The truth is, I’ve never known so many snack addicts since I started hanging out with other business owners. Buy one of us a snack basket with biscuits, crisps and chocolates and you’ll have a friend for life. Tea and coffee will also be gratefully received.

It probably goes without saying that alcohol is always a win. I know a few freelancers who don’t drink, but not many.

What do you want to ask for this Christmas? Leave a comment and let me (or your family) know!

If you’d like to treat a business owner to my services this Christmas, visit my shop to find out more! (Or if you just want to treat yourself to some high quality content in 2022, let’s have a chat.)

Alternatively, why not start the New Year with regular content writing hints and tips straight to your inbox? I hate spam (I’m a vegetarian), I won’t share your details with anyone else and you can unsubscribe any time. I promise I won’t cry. Much.

Posted on by — Leave a comment

Case study: Just Jules jewellery

Jules from Just Jules jewellery at work in her studio.
Image by Just Jules jewellery

Freelance life has its ups and downs, but sometimes you get lucky. One of my lucky moments involved meeting the lovely Jules Baines from Just Jules jewellery. I met Jules networking (I know, this is a recurring theme for me). We became friends and I bought a lot of gifts from her (because she’s a genius who can always be relied on to come up with the perfect present). It meant that when she needed some help with her marketing and content creation, I already knew all about her brand and how she looks after her customers. Now we work together regularly and it’s always new and exciting.

What Jules needed

When we first spoke, Jules already had a flourishing website and she shared occasional blog posts alongside news and updates. She wanted to make more of the blog and start posting more regularly. Then, as we chatted, she started talking about the other website updates that were going to happen. She didn’t feel that the copy in certain areas really reflected her brand, so we talked about ways I could change it. Then, before you know it, we’d landed on the subject of product descriptions and how much new stock gets added to her website every year.

Since then, we’ve worked on blog posts, updated website copy and product descriptions. The work is always fun because Jules is incredibly creative and the brand takes in jewellery, candles, wax melts and home décor.

How we work

Since I first started writing for Jules, we’ve had a global pandemic and Just Jules jewellery has become a permanent fixture in a bricks and mortar shop. (The Lifestyle Barn at Bawdon Lodge Farm, in case you’re wondering. If you’re in or around Leicestershire I highly recommend a visit.) The website is still thriving, helping Jules to stay in touch with her customers.

We get together about once a month and work out what we’re going to do next, then I go away and do the work. This often involves Jules sending me loads of gorgeous pictures, which is a lovely thing to have in your inbox. I’m about to start work on a Christmas blog and can’t wait to see what’s coming next!

You can have your own Just Jules shopping experience at the Lifestyle Barn or visit her website.

I can create the content you need, when you need it. Let’s have a chat and you can find out how it works.

Posted on by — Leave a comment

How you can start creating evergreen content

Creating evergreen content means making something worth reading.
Image by Suzy Hazelwood via Pexels

It’s all very well knowing that you want to include evergreen content in your marketing. (If you don’t know what evergreen content is or why you’d need it, start here.) The real question is, how do you start creating it? Read on for five quick ways to help you get started.

Know your audience

When you start creating evergreen content, it’s important that you know who you’re writing for. The normal rules of getting to know your audience apply, but when you’re creating evergreen content, you need to go a bit further. Identify the beginners in your audience and what they need to know. Experts will look for the latest news and updates and that’s not what evergreen content is about. Write for the newbies and you’ll be heading in the right direction.

Keep sharing

Evergreen content is great for SEO because it’ll turn up in Google searches for ages after you wrote it. That doesn’t mean you can ignore it completely (sorry). Give it a little boost every so often by resharing it on your social media platforms. You could also include this kind of content in a welcome sequence for new email subscribers. It can work as an introduction to your area of expertise and will help new subscribers understand the work you do.

Creating evergreen content: format ideas

There are a few kinds of content that lend themselves really well to this. If there’s a topic that most of your audience want to know about or questions that you answer all the time, start there. Here are a few examples.

Frequently asked questions

If you already have a FAQ page on your website, you’re off to a flying start. If not, start thinking about the questions you get asked all the time when people first get in touch. These are the kinds of questions that they’ll be typing into Google as well. You can even improve your SEO by linking to these posts from your FAQ page so visitors can head there for a bit more detail.

How to guides

When it comes to creating evergreen content, these are a classic. They’re ideal if you do the kind of work that your audience might want to DIY to start with. My version of this is a series of blog posts that show you how to write your first blog post. (If you’d like the full series straight to your inbox you can sign up here.) Create a guide that walks your readers through a topic step by step and you’ll have created a resource that’s useful for both new and existing visitors.

What to expect

Most people don’t like trying new things. I know that sounds pessimistic, but it’s true. You might have loads of potential customers who aren’t booking because they’re scared what might happen if they do. The best thing that you can do is to talk about what they can expect when they contact you. What happens at the first consultation or after they fill in that contact form? This is different from an FAQ; people won’t ask because they’re worried about looking stupid. Put their fears to rest by telling them what to expect.

Are you ready to start creating evergreen content? I can help with that. Just click here to book your no obligation chat.

Posted on by — Leave a comment

Evergreen content: what is it (and why do you need it?)

Evergreen content blog header - with literal evergreens!
Photo by invisiblepower from Pexels

If you’ve ever heard the phrase ‘evergreen content’ you might have written it off as a bit of a buzzword. You might have heard it described as ‘cornerstone’ content in those SEO guides too. The thing is, if you haven’t got to grips with evergreen content yet, you’re missing out. It’s incredibly useful and could save you a heap of time. So what is it and why should you care? Read on…

Evergreen content stays relevant for longer

Evergreen content got its name because of its resemblance to evergreen trees. It might not look at home covered in fairy lights at Christmas, but it does last for ages. This kind of content doesn’t talk about current news, trends or even a particular season. They’re the sort of posts that your audience could find any time, for years to come, and they’ll still be helpful and relevant. It’s the difference between talking about panic buying petrol and how to maintain your car between services.

It’s great for SEO

Evergreen content is great for SEO because it covers the kind of topics that people search for time after time. You could write a blog post about how to soothe a screaming baby now and new parents might still be finding it in 2031. Posts about current affairs or new trends will get you website traffic in the short term (which is still a great thing). Evergreen posts will keep going for longer. Your figures might drop a bit, but they’ll keep going, quietly working away in the background to bring you new visitors.

It has wide appeal

The key thing about evergreen content is that it generally isn’t for experts. Someone who’s experienced in your field already knows the basics so will only be looking for updates. Evergreen posts work better for people who need a beginner’s guide to a topic. This is great for you because if you’re an expert working with non-experts, it’s an opportunity for you to share your knowledge. Your visitors might learn from you and do a DIY version, but they’ll still remember you as the expert who helped them when they’re ready to pay someone else.

Some examples of evergreen content

If you like the sound of this evergreen lark and you’re starting to think about topics, here are some ideas. In every industry there will be perennial subjects that never go away. Your audience could be interested in time management, parenting skills, how to write their first blog post or questions to ask a new supplier. When you come up with an idea, ask yourself whether anyone will care about this in five years’ time. If the answer’s no, you might still have a great idea for a post, but it probably won’t be evergreen.

Keep it updated

It’s tempting to think that once you’ve created your evergreen content you can just ignore it until the end of time. Sorry, but that’s not how it works. While the posts will definitely stay relevant for longer, it’s still worth checking in on them from time to time. Attitudes change and while your advice might be spot on for a few years, it won’t necessarily stay that way forever. A quick read through every year or so will tell you if anything needs updating to extend the life of your content.

Are you ready to start creating evergreen content? I can help with that. Just click here to book your no obligation chat.

Posted on by — Leave a comment

Why focus on the people who hate you?

A phone shows an angry emoji. I try to understand why you would focus on the people who hate you,
Photo by freestocks.org from Pexels

In the 5 and a bit years since I became a business owner, I’ve learned a lot about mindset and motivation. A fitness coach once told me that you needed to aim for a positive outcome as trying to avoid a negative one didn’t work. I repeated this theory during a writing workshop, run by one of the most insightful and encouraging women I’d ever met. I don’t know what I expected her response to be, but “b***ocks!” certainly wasn’t it! I understand that avoiding the worst can be a powerful motivator, but I’ve seen a trend among some people in my network that focuses on talking about the people who hate you. I don’t get it. Why would you focus on that?

The people

We can all think of people in the public eye (like Katie Hopkins) who seem to thrive on being hated. I get it, up to a point. If you find it easy to make controversial statements and it gets you work and fame, why wouldn’t you? The thing is, I’ve started to see other people doing it, whose businesses aren’t built around writing opinion pieces or turning up on TV as a talking head. I find it harder to understand why someone who runs an ordinary business should be shouting about being hated, yet I see it all the time.

Doubters vs haters

I feel it’s important to distinguish between the people who hate you and ones who are trying to protect you. Starting your own business is risky. You know it and the people who love you do as well. When I started out I was leaving a profession and a steady income behind. I had plenty of people tell me that I could always go back to it if things didn’t work out. I bet you did too. Hearing those kinds of comments could dent your confidence. They motivated me because I knew I didn’t want to go back. There’s a world of difference between that and trolls who send you abuse.

The people who hate you

When I hear most business owners talk about negative comments, they describe it as an annoyance. It’s something that takes time to deal with, often when they don’t have time and mental energy to spare. One business owner said that having haters is a sign you’ve made it, because it means that people are paying attention. There might be something in that, but if you’re talking about the people who hate you, why not mention the ones that love you too? Otherwise, it could just mean that your marketing isn’t reaching the right audience.

The psychology

It’s been a while since I studied psychology, so I did some revision to try and understand what’s going on. For a divisive celebrity, the appeal of being a hero to some could counteract the effect of being hated. It could also be their way of putting two fingers up at anyone who tells them what to think. My favourite approach is in a 2015 study which suggests that knowing who your enemies are makes the world feel safer, so drawing them out might have its benefits. I think we can all understand wanting to find a bit of certainty just now.

I’m not going to start celebrating hate (it still feels like a waste of precious time and energy) but it’s given me some insight into the ones who do. Personally, I’d prefer to focus on the people who like what I do, because they’re the ones I can help.

What do you think?

While you’re here, if you need help attracting the right kind of customers, let’s talk. You can book in for a chat here, or sign up for monthly hints and tips using the form below.

Posted on by — Leave a comment

How you can use product descriptions in your marketing

Using product descriptions in your marketing helps you to make more sales.
Photo by RODNAE Productions from Pexels

If you already write brilliant product descriptions (and if you’re not sure where to start, read this.) you might think that they’ll just sit on your website until your customers find them. Not necessarily. They can be incredibly time consuming to create, so why not share them further afield? Here are 5 easy ways to use your product descriptions in your marketing.

Create social media posts

If you’ve written engaging product descriptions that go beyond the technical details, you can share them as a post. Just read them through to make sure they’ll make sense on a different platform. This is really useful at Christmas or during other festivals, as you can make gift buying easier for your customers. Just add a sentence like ‘these are vegan and gluten free as well as being easy to wrap’ (or whatever fits your product). Add an image and it’s ready to go.

Use product descriptions in your blog

You could probably write a whole handful of blog posts talking about gifts for different occasions. Valentine’s Day, Mothering Sunday, Easter, Halloween, Diwali, Christmas… you get the idea. A blog post that’s tailored to gifts for different people will help you to turn up in Google searches, particularly if you serve a niche audience. Just write a preamble introducing your topic and use your product descriptions in each section. You don’t have to limit yourself to gifts either – you can use this method to introduce new products that solve a particular problem.

Create a gift guide

This is one of my favourite time saving tricks for product-based businesses. Put your product descriptions into a gift guide so your customers don’t have to search your website. Organise them by section and create a PDF that you can email to your subscribers and share on your website. If you have the budget you can also create a print version. More and more local shops are supporting other businesses by sharing leaflets and brochures, so it’s worth investigating.

Make a video

You already know how much Facebook and Instagram love video. You could do a live talking about one or two products using your product description as the basis for your script. If you can condense your descriptions down to bullet points you can use them in a reel. You probably don’t want to use a full product description in your stories, but you can share part of your description to highlight an interesting feature.

Share the little details

Your customers are surprisingly good at finding reasons not to buy from you. You can start handling those objections in your product descriptions and social media posts. Say, for example, you send out every order in gorgeous handmade packaging. That’s the kind of detail that will sell your products to customers who care about quality or who hate wrapping presents. If you talk about sustainability in your product descriptions, share those sections in your posts too. If it’s important to your customers, you can use those tiny snippets of your product descriptions in your marketing.

If you’d rather save your time and energy for everything else you need to do in your business, I can write (or update) your product descriptions for you. Just click here to book your no obligation chat.

Posted on by — Leave a comment

I need a wedding cake but where do I start ….. ???

Guest blog from Toni Adam at Red Velvet Bakery, wedding cake maker extraordinaire!

Ordering your wedding cake is definitely one of the fun parts of organising a wedding but it can feel like a minefield. There is more to think about than just “cake”.

As bizarre as it may sound, choosing your wedding cake is just as integral part of organising your wedding day as invites and venue hire. All your guests will want to take photos of you both during the day, but the cutting of the cake photo is the one everyone wants to capture. It’s the one your mum is likely to put in a photo frame and it will definitely make the wedding album.

Where to start?

When the time comes to plan your wedding cake, the obvious place to start looking for ideas are apps like Pinterest or Instagram. These sites are great and offer a fabulous range of styles and ideas, but sometimes too much choice can feel overwhelming.  A great place to start is by choosing your colour scheme. This will help narrow your search and start steering you in the right direction. You may come across a lot of styles and finishes that you do not like and that’s ok. Not every wedding is the same nor should it be. Your wedding and your wedding cake should reflect who you are as a couple. Create a mood board if that helps. You’ll soon discover your favourite style.

Choosing the right cake maker is just as important as choosing your cake style. Shop around, do some research and read reviews. Find “your person”. There will always be someone who fits within your budget but do remember that you get what you pay for!  Visit wedding fayres, meet suppliers and choose someone you feel comfortable with.

Talking to your cake maker

Remember your cake maker is the expert so ask lots of questions, such as:-

How much cake will I need for the number of guests at my wedding?

Do you offer a design and consultation service?

What about a cake tasting?

Ask about deposits, final payment and refunds

Does the price quoted include delivery to your venue or is that extra?

Discuss personalised cake toppers and cake stands

Can they accommodate special diets, i.e. gluten free

What flavours do they offer?

How much will your wedding cake cost?

So how much does a wedding cake cost?  Each supplier has their own rates and will charge you accordingly so expect to pay in the region of £350 upwards for a 3 tier cake. Obviously the bigger and more elaborate the cake, the more expensive it will be. Remember you are not just paying for a cake, you are paying for the personal touch. You are paying for their time from your initial consultation to delivery. You are paying for the freshly baked-to-order yumminess and love that goes into each tier, the quality ingredients and the attention to the details that make your cake unique to you. Be honest with your chosen your cake maker and tell them your budget up front. This will help them create a design that you can afford and save any disappointment on your part with not being able to have what you really want due to the cost.

And most of all, just have fun. It is your wedding day after all!

Kirsty’s note

Toni is an utterly brilliant wedding cake maker (and generally ace human) making wedding and celebration cakes in Derbyshire.

You can find out more about the Red Velvet Bakery by visiting their website: www.redvelvetbakery.co.uk

Posted on by — Leave a comment

How you can start writing brilliant product descriptions

Brilliant product descriptions help your customers to buy the perfect gift.
Photo by Pixabay via Pexels.com

If you have a business that sells anything remotely Christmas related, here’s a statistic for you. 38% of people start their Christmas shopping sometime in October. I know, I was surprised too. The question is, are you ready? Online shopping has rocketed over the past 18 months (by 46% – sorry, I’ll stop with the stats now). The question is, how do you encourage your customers to buy when they’ve only got pictures and a product description to go on? The answer’s pretty obvious when you think about it – you create amazing visuals and descriptions that let them imagine they’ve bought from you already. How do you do that? Read on…

Tell people what they’re buying

This might seem a bit obvious if you’re selling a t-shirt but include a caption that tells people exactly what they’re getting. It just offers an extra bit of reassurance that they haven’t misinterpreted the picture. It also makes your products more accessible to customers who use screen readers. On the other hand, if your product is something out of the ordinary you can use your product description to educate people.

Include technical details

Technical information rarely makes for a scintillating read, so it’s a good idea to put it in bullet point form. Even if it’s a bit dull it’s still important. You don’t want to miss a sale because your potential buyer can’t work out whether that piece of furniture will fit into their house. Tell me that I can chuck that kids’ t-shirt in the washing machine or I’m not buying. Put yourself in your customers’ shoes and you won’t go far wrong.

Show them the benefits

This is the bit where you can start to engage your customers’ emotions. Ask yourself what they care about and how you help with that, then include it in your product descriptions. This could mean showing a ‘before and after’. Focus on the result they want and explain how your product can get them there. You can also speak to people’s values. If you sell baby clothes, talking about fabrics that are gentle on delicate skin shows new parents that you understand them.

Product descriptions with all the feels

Photos and video are great for showing a product in action. One of the downsides of shopping online is that you’ve only got a visual to go on, so use your product descriptions to engage people’s senses and fill in the blanks. Talk about scent if it’s relevant. Describe the feeling of wrapping that soft scarf around their neck or tell them that those earrings would be perfect with their little black dress. Letting people imagine using the product brings them closer to buying it.

Show people the process

This might seem like I’m stating the bleeding obvious, but if you want people to buy you need to make it easy. I know that most of you will have a nice big ‘buy now’ or ‘add to basket’ button and an accessible checkout. What if your products are bespoke or can be personalised? Is there a place for them to add extra details or to send you a message? Is delivery included? The easier you make it, the more likely people are to buy.

One final thing. Remember the gift buyers, especially in the run up to Christmas. If something would make the perfect gift for a particular person, tell them. You’ll make their life a whole lot easier and you might just have a new fan.

If you’d rather save your time and energy for everything else you need to do in your business, I can write (or update) your product descriptions for you. Just click here to book your no obligation chat.

Posted on by — Leave a comment

Why do we find it so difficult to show the person behind the business?

I'm almost showing the person behind the business while having a cup of tea.
Photo by Amber Gosden

There are days when I sit down to write and it all just works. Today isn’t one of them. There are two sets of circumstances that allow me to just open a new document and get going. Firstly, there are the times that I have a plan. I’m either writing something for a client, where we’ve had a chat and I’ve got loads of notes, or it’s something I’ve written into my marketing planner because I think you’ll find it useful. Secondly, there are the days when I’ve got something to get off my chest. This is the stuff that sometimes doesn’t make it into print. It just feels good to write it down. When I’m wearing my fiction writing hat those words sometimes come back to me. They might not go into a finished piece, but it helps me get into the mindset of a character who’s thoroughly hacked off.

What’s the plan?

Today, I sat down with no idea what to write about. I’m a big believer in showing the person behind the business and being honest, but it’s not easy. I get frustrated at the way other people’s social media posts either pretend that everything in their life is perfect or exaggerate the misery. It’s the same in business. We feel as if we have to present a front that pretends business is easy and wonderful 100% of the time. Truth is, it isn’t. It’s frequently tough. It leads to those 3am crises of confidence where we sob and tell ourselves that we’ve made a horrible mistake. That doesn’t mean it isn’t worth it. I’d rather deal with the self-doubt than go back to having a boss. But does reminding you all that there’s a real person behind the business make me look weak?

Why am I telling you this?

You may be reading this (or perhaps you’ve given up) wondering what on earth I’m going on about. What’s the point? The point of the story is that we all struggle to know what to talk about in our marketing. What do we share and what do we leave out? It’s partly for me, to help me work out why I find it difficult to write when I don’t have a plan. I hope that it helps you to know that you’re not the only one who struggles. Most of us don’t tell the truth on social media (I know that isn’t a profound insight, but there you go). A lot of us leave out anything negative. If times are bad we don’t post at all. Some people just lie. Or exaggerate to add some drama.

What next?

If we want to show the person behind the business, where do we start? Do we post warts and all accounts of the doubts and fears along with the wins? Probably not. We all have things we can justifiably keep private. But maybe we can start sharing some of the eye roll moments, or the times when things don’t go to plan. Or when the plan didn’t exist in the first place.

As for me, I’m going to go back to my planner and think of more stories like this one. I might even look at ideas for strategies to use when your mind goes completely blank!

If you’d like regular tips and inspiration straight to your inbox, you can sign up for my emails using the form below. I won’t spam you or share your information with anyone else. Alternatively, book your slot here for a chat about how I can help you to create marketing content that tells your story and speaks your customers’ language.

Posted on by — Leave a comment

Can what you eat build Resilience?

Guest blog from Sue Wappett - can what you eat build resilience?

What is Resilience?

Resilience is defined as:

“the capacity to recover quickly from difficulties”

The past 18 months have given most people more than their fair share of difficulties.

Those lacking resilience can become easily overwhelmed.

These feelings can lead to unhealthy coping mechanisms.

Self-comfort rather than self-care.

Resilience gives us the strength to protect ourselves.

It protects us from mental health conditions such as anxiety and depression and helps us maintain a healthy balance.

How to build Resilience

We build resilience by becoming self-aware and prioritising self-care.

Self-care doesn’t have to involve a bubble bath and candles. It’s about being mindful of your needs, checking in with your feelings and making your needs a high priority.

This can be easier said than done. The good news is that resilience is a characteristic you can build.

Some ideas:

  • Make connections – Accept help and support from those who care about you.
  • Learn to relax
  • Practice thought awareness
  • Maintain perspective – accept that change is part of living
  • Take decisive action – face a situation rather than avoiding it.
  • What are your goals? – Do one little thing towards them every day, if possible, get this done first as it will add to your feeling of accomplishment.
  • Develop a positive outlook – use positive daily affirmations that resonate with you.

Here’s an example:

You’ve had a shit day where nothing seemed to go right. You meet a friend for a chat and you moan and laugh. When you leave you feel recharged. You’ve seen things from another perspective or made a plan of action to make tomorrow easier…

Your connection to someone you care about has built resilience to overcome your bad day.

Building good, positive relationships is an important part of our resilience.

Nutrition for resilience

Good nutrition is part of self-care.

It is within our control and can have a positive effect quickly.

Good nutrition will make your body resilient to disease. A healthy body is less stressed, anxious and depressed. It can also help reduce the effects of:

  • Sleep issues
  • Inflammation
  • Excess weight

Fresh fruit, vegetables and whole grains supply our body with essential vitamins and minerals which improve our body’s function and reduce cellular damage, which contributes to disease and the ageing process.

What if you are struggling with stress, anxiety or depression and the thought of spending hours in the kitchen preparing healthy meals just adds to the overwhelm?

You don’t have to be a kitchen goddess.

If you don’t want to cook grab a rotisserie chicken from the supermarket along with a bag of veg to steam and a packet of rice or a jacket potato. This will give you a balanced meal that will nourish you more than something fried or overly processed.

This is not a time to go on a diet. Learn to listen to your body and honour its needs. This is how I start teaching intuitive eating.

What next?

Start small.

Make small changes to your habits that can set you on the right path.

Once you start taking care of yourself consistently you will soon gain momentum and see the effects.

I highly recommend a book I read a few years ago, How full is your bucket? There is also a children’s book called, Have you filled a bucket today: A guide to daily happiness for kids.

If you would like to chat further about this subject or anything else to do with creating a healthy balanced lifestyle book a virtual cuppa and a chat and we can discuss your individual needs further.

About the author

https://linktr.ee/suewappett

www.instagram.com/nutritionnaturallyforever

www.facebook.com/nutritionnaturallyforever

I am a nutritional therapist, helping women to stop dieting, learn to trust themselves around food and treat the cause of symptoms such as hormonal imbalance, weight gain and lack of energy.

I do this through my 1-1 coaching and online courses, teaching intuitive eating and living and learning how to tune into the ebb and flow of your own natural cycles and build habits that support your individual lifestyle.

If you’d like to know more about Sue and the services she offers, you can find her online here:

https://linktr.ee/suewappett

www.instagram.com/nutritionnaturallyforever

www.facebook.com/nutritionnaturallyforever