by Kirsty France | Mar 18, 2024 | Guest blog, Success, work life balance
Winning in families can be defined in many different ways. For some, just getting through the day is a win, but many parents see winning as the recognition and glory that comes from the certificates, medals, trophies and accolades that result from being the best in...
by Kirsty France | Mar 11, 2024 | content marketing, content strategy, content writing, copywriting, marketing, writing
Good marketing should be memorable, but what if you remember it for all the wrong reasons? Thinking about how some adverts miss the mark can help you avoid making the same mistakes. So, what marketing makes you cringe and why? Are you being shouted at? Have you ever...
by Kirsty France | Mar 4, 2024 | Uncategorised
Smaller businesses like ours don’t tend to have teams of branding experts analysing our target market, imagery and language to keep everything consistent. We’re more likely to write our own content, so it sounds like us and our customers feel like they already know...
by Kirsty France | Feb 12, 2024 | content marketing, content strategy, content writing, writing
When you get to know your ideal customer, you can write content that speaks to them. Good marketing creates a connection between you and your audience. If you try to write for everyone, you end up with bland content that doesn’t connect with anyone. Here are my top...
by Kirsty France | Feb 5, 2024 | content marketing, content writing, copywriting, transformation marketing, writing
Good marketing shows your customers that you understand where they are now and where they could be with your help. Showing them the before and after can be really powerful. It can be easy to show a transformation in a couple of pictures, but it’s not the only way....
