by Kirsty France | May 15, 2023 | Guest blog
I’m a whole of market Independent Financial Adviser and advise on investments, pensions, wealth planning, protection, and mortgages. If you’re self-employed and want to increase your chances of getting a mortgage, it is worth noting there are many differences from...
by Kirsty France | Apr 28, 2023 | content marketing, content writing, email marketing, lead magnets
Building a relationship with your audience means encouraging them to take a step closer to buying from you. How can you do that? With a lead magnet. Read on to learn more about lead magnets and what they can do for your business. What are lead magnets? As the name...
by Kirsty France | Apr 17, 2023 | Guest blog, work life balance
We know that for a caterpillar to transform into a butterfly they have to allow themselves to turn in to the most glorious goop where their imaginal cells – I always thought they were called “the magical cells” – recreate the butterfly the caterpillar was always...
by Kirsty France | Apr 12, 2023 | content marketing, content writing, copywriting
Image by Julie Grant Photography Good content marketing headlines can mean the difference between your content being read or totally ignored. (Find out why here.) Here are my tips on how to write a headline that will help you attract the right audience. Make sure your...
by Kirsty France | Mar 27, 2023 | blog writing, content marketing, content writing, copywriting, writing
You might associate the word ‘headline’ with a newspaper or online article, but you use them everywhere in your marketing. They’re the title of your blog posts, the subject line in your emails and even your social media posts have a line at the top that’s the first...
