by Kirsty France | Nov 1, 2021 | Guest blog, work life balance
Ordering your wedding cake is definitely one of the fun parts of organising a wedding but it can feel like a minefield. There is more to think about than just “cake”. As bizarre as it may sound, choosing your wedding cake is just as integral part of...
by Kirsty France | Nov 1, 2021 | blog writing, blogging, content marketing, content strategy, copywriting, marketing, SEO, website copy, writing
Photo by invisiblepower from Pexels If you’ve ever heard the phrase ‘evergreen content’, you might have written it off as a bit of a buzzword. You might have heard it described as ‘cornerstone’ content in those SEO guide,s too. The thing is, if you...
by Kirsty France | Oct 11, 2021 | blog writing, blogging, content marketing, copywriting, marketing, Product descriptions, social media, website copy, writing
Photo by RODNAE Productions from Pexels If you already write brilliant product descriptions (and if you’re not sure where to start, read this), you might think that they’ll just sit on your website until your customers find them. Not necessarily. They...
by Kirsty France | Oct 4, 2021 | Christmas marketing, content marketing, copywriting, marketing, Product descriptions, SEO, website copy, writing
Photo by Pixabay via Pexels.com If you have a business that sells anything remotely Christmas-related, here’s a statistic for you. 38% of people start their Christmas shopping sometime in October. I know, I was surprised too. The question is, are you ready? Online...
by Kirsty France | Sep 27, 2021 | business life, content marketing, marketing, storytelling, writing
Photo by Amber Gosden There are days when I sit down to write, and it all just works. Today isn’t one of them. There are two sets of circumstances that allow me to just open a new document and get going. Firstly, there are times when I have a plan. I’m either writing...
