If you’ve been in business for any length of time, you’ve probably heard about content marketing. You may even know what it is. If you’re reading this thinking that you should know but you feel silly asking, this blog is for you.
Author: Kirsty France
Employee communications: how to write a great newsletter
The thing I love about being a sole trader is that internal communication is easy. I may run the risk of talking to myself on a regular basis, but I find it’s sometimes the best way to get a straight answer!
Equally, if you only have a handful of employees keeping everyone up to date is simple, but what happens when your business grows? You may have an increased workforce or have opened new premises so you can’t rely on word of mouth communication any longer.
In those circumstances, a company newsletter can be a straightforward way of making sure everyone is aware of new developments, but done well it can be hugely beneficial in other ways.
Training: how to create sessions your colleagues will love
If you’re tasked with running a training session, I’m guessing that the last thing you want is to be that person who sent everyone to sleep. I remember the first time I had to deliver legal training to my former colleagues. I thought it would be easy. I had no problem being eloquent in front of a judge and they were occasionally scary. These were the people I worked with every day, yet I found myself stumbling over words, eyes glued to my notes whilst I tried to remember exactly what I was supposed to be talking to them about.
Freelancers: how to make sure you find a gem
If you’ve decided to outsource, the idea of finding a suitable freelancer can be hugely daunting. Recruitment agencies aren’t usually interested in placing freelancers so even larger companies will need to talk to freelancers direct.
Outsourcing: helping you to create a business and life you love
If you’re anything like me, when you first start your own business or go freelance you do everything yourself. This is particularly true when you’re operating a service based business or can make your products at home. You are your business and you can be really proud that everything you’ve achieved is down to your own efforts.
When you look at it that way, why would you even think about working with anyone else? No-one else is as invested in your business as you are. They don’t understand it the way you do. Could you even trust anyone else to look after your customers or have their best interests at heart?
Planning a meeting? How not to bore the pants off your colleagues
It’s a given that calling a meeting is usually a prompt for a collective eye roll and entire teams mentally writing off a whole morning. Meetings don’t have to be a waste of time if they’re run properly (not convinced? Then you obviously haven’t read this).
So how do you have a good meeting?
Complaints: how to transform your customers from grumpy to delighted
When I was a solicitor, I’d often be called upon to speak before a judge. Sometimes it would be a pleasant chat where everything was agreed. It could also be a battle of wills where I’d try to persuade them to give me what I wanted whilst remaining civil to my opponent. That could be a challenge if my opponent was being an obnoxious swine.
Sometimes you knew what to expect. We used to have a list of other solicitors who made a habit of being unnecessarily difficult pinned up in the office. Occasionally both sides would be in complete agreement and we’d be derailed by an irate judge demanding to know why we’d come up with something so stupid.
Dealing with customer complaints can be similarly challenging.
Time management: you can harness the power of routine
Which do you think is more important, time management or routine? Perhaps you think they’re the same thing. After all, having a consistent schedule probably means you’re managing your time well and you’ve developed some routines which are working effectively.
I’d say routine is more about the small things that make each day work (or not). I’ve got tons of little habits that I barely notice any more yet I feel out of sorts if they’re disrupted.
Shocking news: meetings don’t have to be a waste of time
Everyone hates meetings, right? You either have to sit in a stuffy room listening to information that has little or no relevance to your work, or you’re stuck in the car or on a train heading to see a client who won’t speak to you over the phone. You’ve got too much else to do and it’s all a massive waste of time.
Well, maybe not. Whilst meetings can be counterproductive if they lack focus there are times when face to face communication can be hugely beneficial. Since the financial crisis the idea of eliminating meetings altogether has become much more popular; phone calls and emails are considerably cheaper, after all. However, this underestimates the role that meeting in person can play in building trust and allowing emotional intelligence to play a part in client relationships and your dealings with colleagues.
Do you feel like a headless chicken? Here’s how to stop
Let’s face it, we’re all busy most of the time. If you’re anything like me there are a thousand and one things to be achieved in the course of a single day and never enough hours to get it all done. I find myself going into headless chicken mode, dotting between one task and the next and never feeling as if anything’s been done properly.
You can stop
If this is you, just stop. Right now. It’s OK, as long as your children aren’t crying in their classroom because you’re not there to pick them up. Take a deep breath, close your eyes if you won’t get funny looks from the boss (or even if you will). Better? OK, take another deep breath and read on.