Author: Kirsty France

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Financial Planning is for Everyone

Guest blog from Natalie Norman at Blakebrooke Financial Advice about financial planning

When I tell people that I’m a financial adviser or a financial planner, I hear all the time, “I don’t need financial advice because I don’t have any spare money”. It is a common misconception that you need to have lots of money to need advice. I help my clients feel more confident about their finances, make informed decisions, and have a financial plan for their future that is appropriate for them.

Often, very small changes made early enough can make a huge impact on your financial future. One of the first things we do is assess the income coming in against the essential expenditure. Essential expenditure is everything that has to be paid every month. For example, mortgage/rent, utilities, phone/internet, etc. Then we look at the discretionary expenditure, which might be things like gym membership, children’s activities or eating out, etc. These expenditures are still important because they are things that will give you the lifestyle you want. It is always amazing, though, after we’ve done this exercise, how much surplus income there still is ‘on paper’. Most of my clients will say things like, “But there’s nothing left at the end of the month”. This is not unusual as most of us live to our means and spend what comes in each month. This simple exercise usually helps point out the amount of money that is ‘frittered’ away each month. This is not me pointing the finger, as we all do this, me included. What it does do, though is it allows us to see where we could be making better choices that could really change our futures.

Where does your money go?

A simple example could be as follows:

‘The average takeaway coffee costs around £3.40 per cup’ (at 23rd July 2023)

source: https://freshground.co.uk/learning-hub 

Let’s say you had 3 takeaway coffees a week (156 cups per year), that would cost around £10.20 per week, £44.20 per month and £530.40 per year.

The most popular takeaway coffee is a Latte, you could buy a pack of 8 Latte sachets from around £2.50 (source: Poundland). So, the equivalent would be that 20 packs of 8 sachets would be needed, costing a total of £50 per year. This could save you £480.40 per year.

If we then utilised the saved money and put it aside for our future. Saving £480.40 per year over a period of 15 years, assuming an interest rate of 5%, you could have a savings pot of £10,366.

That’s saving just over £10 per week!

This is obviously just a very simple example of an exchange that could be made without compromising your lifestyle but rather just making a simple swap that could free up some available cash to put away for your future.

Financial planning can help you save for the future

I am a huge advocate for saving in a pension plan as they are an extremely tax efficient savings vehicle. If we take the same example as above, but now take the £480.40 available capital and put it in a pension plan the additional tax relief could help this money grow even more.

For example:

£480.40 grossed up to include 20% tax relief equals £600.50.

£600.50 invested in a pension every year for 15 years, assuming a 5% interest, could give you a savings pot of £12,958. That’s an additional £2,592 without paying any more money in yourself.

This is a very basic example of what some simple financial planning could do to help you save for your future and create the lifestyle that you want.

For more information you can find me using the following links

https://www.instagram.com/natalie_blakebrooke/

https://www.linkedin.com/in/natalienorman79/

https://www.facebook.com/natalieanorman

https://www.blakebrooke.co.uk/

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How to give your customers peace of mind

Creating content to give my customers peace of mind.
Image by Julie Grant Photography

Having regular customers is a great feeling. They’ve experienced your customer service and come back for more. Some of them might even have recommended you to their friends. On the other hand, encouraging people to buy from you for the first time can be tricky because they don’t know what to expect. Here’s how your marketing can give your customers peace of mind before they buy.

Explain the process

Before your customers buy from you, they need to know what will happen next. If they buy a product, they want to know how long it’ll be before it’s delivered. If they book a call with you or come for an appointment, will they be able to go away and think before they decide, or will you expect a decision straight away? What should they wear to class, or is there anything they need to bring?

Clear information about what they’re getting into is reassuring and means they’re more likely to take that first step.

Show them behind the scenes

Showing your customers behind the scenes of your business helps them to feel like insiders. They can see new products being created or how you set your studio up for a photo shoot. It can help them feel more comfortable about working with you too. Showing a fitness class with bodies of all shapes and sizes lets people know they won’t be the only person with a wobbly belly.

Make it easy to get in touch

If you offer a bespoke service, you’ll often need a conversation with a prospective customer so you can tailor your service to their needs. Make the process clear and easy to follow wherever people find you. You could have a contact form on your website or want people to message you if they find you on social media. Make it obvious what you want them to do next.

Equally, if you’re offering a class or selling a product, make sure the link to book or buy is easy to find so they don’t have to search for it.

Use straightforward language

I feel as if “don’t use jargon if your clients don’t know it” could be my catchphrase, but it bears repeating. This is especially important if you work in a professional or technical field like finance or law. Your clients want to be reassured that you’ll help them rather than bamboozle them with jargon.

Don’t feel as if you need to use fancy words for things. Write as you’d normally speak, then edit.

Include FAQs

You can answer FAQs anywhere, from your website to social media to a sales page for a specific product or service. If you can use real customer questions, that’s great because other people will probably ask them too.

FAQs are great for SEO because they’re the questions potential customers will also type into Google.

Put yourself in your marketing

If you’re a one-person business, letting your customers get to know you helps them to trust you. Showing your face in your marketing helps people distinguish you from others who offer something similar. They see your face or hear your voice in a post and remember you because you don’t look or sound like everyone else.

If you want to write content that puts your customers’ fears to rest and lets them get to know you, I can help.  I’ll write blogs, posts, emails and whatever else you need to engage your audience and encourage them to buy. If you’d like a chat to find out how it works, you can book a call here. Or, sign up below to get useful content writing tips straight to your inbox every month.

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Five reasons why your customers are scared to get in touch with you

Kirsty thinking about why your customers are scared to get in touch with you.

It’s nearly Hallowe’en, so my thoughts turn to the spooky side of life. The thing is, what if your business is the scary thing? You might know that you and your business are lovely and not terrifying, but your customers could still hesitate. Here are the top five reasons your customers are scared to contact you and what you can do about them.

They don’t know what to expect

Contacting a new business can be like the first day of school; exciting but also terrifying if you don’t know what to expect. That’s why schools send out loads of information to parents and have settling-in days for the kids.

Use your marketing to share what happens when people get in touch, book an appointment or come to a class. Tell them what they need to bring or what to wear. They’re more likely to get in touch when they can see the path ahead.

They think they won’t understand you

This probably applies to you if you work in law, accountancy or anything technical, particularly with lay clients. When I was a solicitor, legal speak created a shorthand to use with other lawyers, but I never used it with my clients. Your customers might be putting off something important because they think you speak gobbledegook.

If your customer doesn’t speak the same technical language as you, don’t use it in your marketing. Show them you’re a normal human being who’ll explain things in a straightforward way.

They’re worried about pressure sales

I hate pressure selling. When I got married, we immediately rejected the photographer who offered us a 50% discount, “but only if you sign now.” Does that ever work?

If you use sales calls in your business, there’s no single way to reassure people that you won’t do this. You can share case studies and testimonials and talk about your process on your website, blog, and emails. Knowing they’ll have time to think things over will reassure people and encourage them to book a call.

They’re scared of asking a stupid question

No one wants to look stupid or feel like they’re being a nuisance. Your future customers might have a question whose answer is the difference between them booking and walking away, but they’re afraid to ask it.

The best way to deal with this is to use FAQs. You can use these as a list or a single post on any marketing platform. Answer questions that people have asked you, but make some up, too. Talk to people in your networking groups to see what they’d ask. I love coming up with questions for clients. I’ve lost count of the number of blog topics that came out of me asking a client how something works.

They don’t know you

What’s the biggest first-day-of-school fear you can think of? Yep, will the other kids be nice? Will I make friends? When you put yourself in your marketing, you help your customers get to know, like and trust you so they aren’t scared to get in touch.

Your marketing can show people who you are before they ever meet you (if they’ll ever meet you). When you write your marketing, be yourself, and you’ll ease your customers’ minds.

If you want to write content that puts your customers’ fears to rest and lets them get to know you, I can help.  I’ll write blogs, posts, emails and whatever else you need to engage your audience and encourage them to buy. If you’d like a chat to find out how it works, you can book a call here. Alternatively, sign up using the form below for helpful hints and tips straight to your inbox every month.

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How email marketing can turn subscribers into customers

I'm at my laptop typing, creating content to turn subscribers into customers.

Getting people to sign up to your email list gives you a whole load more control over what your audience sees. It’s true that your emails may end up in someone’s unopened backlog. However, they’re much more likely to see your content than if you rely on social media, so your email marketing can turn subscribers into customers.

The question is, what do you do with your subscribers once they’ve signed up? Read on to find out. (If you’d like to learn more about how to persuade them to subscribe in the first place, read this)

Create a nurture sequence

“What’s a nurture sequence?” I hear you cry. It’s the email equivalent of introducing yourself, welcoming someone into your business and showing them around. You can tailor what you offer them based on what they’re interested in (more on that in a minute), but your aim is to send around five emails to let them know what to expect from you and your business and give them an overview of your services.

Offer a low-cost product

Fear is one of the most common obstacles that prevents anyone from buying from a business for the first time. They don’t want to waste money on something that doesn’t deliver (literally or metaphorically). Offering a low-cost product to a new subscriber helps because they only take a small risk. Depending on your business, you could choose something digital or a small physical product.

Make an offer

Emailing your list can achieve several different goals. Your emails help people get to know you, let you share valuable tips and tell your subscribers how they can work with you. Don’t be afraid to share your services and tell readers how they can book an appointment or buy your newest product. You can also offer them something special…

Make them feel special

Feeling like you’re part of a community can be really special. Your emails can offer that to your subscribers, making them more likely to buy and keep that feeling going. You can make your readers feel special by offering something just for them. That could be a discount, early access to new products or subscriber-only content and events.

Involve them in your process behind the scenes

Showing your customers what’s happening behind the scenes helps them get excited about new products or understand more about your services. Case studies work well for service-based businesses or share images to show what you’re working on. Sharing with your subscribers first gives them that sense of exclusivity and lets you preview subscriber-only deals, but you can also do this on social media.

Include valuable content

It’s important to talk about what you’re selling in your emails, but your subscribers will get fed up if that’s all you do. Share content that helps them learn about what you do and DIY if they need to. Sharing a couple of blog links in your nurture sequence gives new readers quick insights and helps them get more out of your lead magnet.

Tell a story

Telling a story in your marketing helps your audience relate to you as a human being and not just a business owner. It can show them that you understand what they need or how your lives are similar. There are loads of ways to do this, but remember that it’s OK to talk about your life and experiences using your own voice.

Personalise your emails

Your email software should allow you to include someone’s name when you email them. Personalisation can go further than that with the right tools. You can segment your list and contact people interested in specific topics. It’s much easier to turn subscribers into customers when you’re only sending people information about services they’re interested in.

Don’t be shy

If you’ve ever held back from emailing your list because you don’t want to bother them, stop. They signed up to hear from you. If they change their minds, they can unsubscribe, but if they don’t know what you’re offering, they can’t buy.

If you want to write content that will turn subscribers into customers, I can help.  I’ll write blogs, posts and emails to engage your audience and encourage them to buy. If you’d like a chat to find out how it works, you can book a call here.

Do you want useful hints and tips that help you write engaging marketing content, straight to your inbox? Sign up using the form below. I don’t do spam and I’ll never share your information with anyone else.

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Five ways to turn followers into customers

A woman trying to turn followers into customers

Have you spent time building a following on social media only to find it hasn’t translated into paying customers? It’s more common than you think.

Read on for some ways to tailor your content to encourage your audience to buy, and don’t forget that these can work offline too. As long as you make it personal, contacting your networking contacts with information on your services is OK.

Think about what products and services they need

People will only buy things they value, so your marketing needs to show them how they’ll benefit from using your product or service. Basically, what’s in it for them? How do you help them achieve something meaningful, whether getting their baby to sleep or buying a great birthday present? We talk about pain points in marketing, but it doesn’t have to be painful. Tell people about the ways you help them have fun too.

Understanding your audience can also help you (create new products and services. – https://www.kirstyfrancewrites.co.uk/digital-products/)

Ask questions and build a relationship

Helping your audience get to know you is a vital part of marketing, but it’s even better when it’s a two-way thing. Asking them questions and starting a conversation helps them to feel part of something bigger, where hearing from you makes people happy. I feel like this every time I walk into my favourite café, which is why I keep going back. How can you create that (or keep it going) online too?

Use email marketing

Good marketing emails feel like a message from a friend. While you don’t want to send your potential customers all your gossip, you can tell them what you’re up to and ask them if they’re enjoying the summer, looking forward to Christmas or whatever’s appropriate at the time.

Emails like this are a powerful tool for turning people into customers as you can create a valuable lead magnet, talk about a subject they care about and then mention a product or service that will help.

Share case studies and testimonials

One of the biggest stumbling blocks between you and a new customer is that they don’t know what to expect. They don’t get in touch because they don’t understand how the process works or what results they might get. You can write blogs and social media posts explaining things, but case studies are even better. Case studies show people how you’ve worked with other clients and what the results were.

Testimonials also let your audience hear from happy customers in their own words.

Create a strong CTA

Have you ever read a social media post about a new product or service and thought it sounded great but had no idea how to buy or get in touch to book an appointment? A good call to action lets people know what to do next. That might be sending you a message to book an appointment or giving them a link to your scheduling software or a specific product. However you want people to contact you, make sure it’s obvious in your marketing.

If you want to create content that will turn followers into customers, I can help.  I’ll write blogs, posts and emails to engage your audience and encourage them to buy. If you’d like a chat to find out how it works, you can book a call here.

If you’re planning your Christmas marketing, sign up for my mailing list here for hints and tips to help you create your Christmas campaign. You can also sign up to receive my monthly emails packed with helpful content writing and marketing tips using the form below.

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How are you going to look after yourself this summer?

Guest blog from Natalie McCoy at Urban Sole Holistics - look after yourself.

So with the schools breaking up for the summer holidays, how will you make time for yourself and protect your well-being so you don’t get burnout? You don’t want to be harassed and stressed when the children return to school.

Many of us will be trying to plan the summer holidays down to a T to ensure that they run smoothly and without arguments or the usual “I’m bored, Mommy!” Well, this is definitely what happens in our house, and those of us with children have to keep the children entertained. This sometimes, for many, is their main priority, and they forget to think about themselves.

Well, there are several ways that you can incorporate well-being into your daily routine and for it not to interfere with the summer holidays themselves.

Balance family time with solo activities

Why not connect with nature and go on a family walk where all of you are getting exercise, and the endorphins are increased to allow you to feel mentally and physically better?

Set your alarm slightly earlier and make time to meditate to set you up for the day. Go into your day with clear intentions, and this will allow you to be more focused and refreshed.

Once a day, why not do a mindfulness practice with your family, and get them to focus on the here and now? Get them to look at a picture and really reflect on what is happening just in that moment. 

Be prepared

Remember, when planning for the summer, make sure to schedule you time in for yourself and don’t forget your own well-being. Make time for yourself by doing something solely for you, go with for a coffee, a walk, or even booking a treatment as a treat. 

Preparing healthy meals over the summer and sometimes meal prepping can be a godsend to stopping any of those emergency visits to the supermarkets when everyone is hangry. 

If you’re not feeling 100% in yourself, you will struggle to look after the ones you need to, and subsequently, you will end up exhausted. 

So the time is now for you to plan and prep to keep your sanity in check. 

Natalie McCoy teaching you how to look after yourself.

If you would like to learn more, then please follow my links below.

Facebook- https://www.facebook.com/urbansoulholistictherapySolihull

Instagram – https://www.Instagram.com/UrbanSoulHolisticTherapy

Website – https://www.urbansoulholistictherapy.co.uk

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Digital product marketing: the basics

Working out how to do digital product marketing

Digital product marketing is the same as any other kind of marketing, but it has its own quirks. I won’t be talking about getting to know your audience here; hopefully, you’ve done that already. Analysing your customer base and thinking about the type of products they need helps you ensure you create the right digital products.

Here are a few things to think about when you’re marketing your digital products:

Create a compelling product description

Good product descriptions help your customers understand what they’re buying and what they’ll get out of it. They’re typically relatively short and are designed for people with a good idea of what they’re looking for and need to know if your product fits the bill. You can offer technical information if relevant but put most of the effort into telling your customer what your product is and helping them imagine using it.

Write a landing page

A landing page is a standalone page on your website focusing on one product. They’re great for digital products as they allow you to expand on the information you provide in your product description for people who might not be sure whether your product is for them. Where product descriptions are for people who know roughly what they want, landing pages help people who know what problem they need to solve but not how to do it.

Plan your launch

Even if you think big launches are too stressful (I agree), setting a target for getting your digital product out into the world is a good idea. It stops you from faffing over whether your product is perfect (there’s no such thing). Even if you choose a random date, it helps you work backwards to build up excitement before it becomes available. You can plan your marketing around your product to educate your audience and build excitement by sharing what’s going on behind the scenes.

Tell a story

Storytelling is a great way to market anything because it helps your audience engage with what you want to tell them. It shows them you understand what it’s like to be in their shoes. For example, a post that tells a story about the lowest point in your business journey and the revelation that helped you solve it is far more powerful than “I’ve got this brilliant new product, and you need it”. You can use storytelling everywhere: your product descriptions, sales pages, posts and emails. Highlight the pain points and benefits but make it fun.

Think about platforms

If you want to sell products, you need to make it easy for your customers to buy. You can send them to your website or create a shop on Facebook (unfortunately, Instagram only lets you sell physical products just now). You might want to go to a third-party site such as Amazon or Etsy.

The platforms you choose will influence the type of marketing you can do. You’ll have more freedom on your website, but each third-party site has its own rules.

If you plan to add digital products to your business, I can help you create and market them too. I’ll write blogs, emails and product descriptions and repurpose them to make your content go further. If you’d like a chat to find out how it works, you can book a call here.

If you want to add digital products to your Christmas shop, sign up for festive marketing emails here. You can also sign up to receive my monthly emails packed with helpful content writing and marketing tips using the form below.

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Does your business need digital products?

If you, like me, have a service-based business or even if you sell physical products, you might wonder whether digital products are worth the effort. After all, you offer your service because you want to do the work rather than because you want to create an online shop. I used to feel the same until the pandemic when my business was hit by homeschooling and customers who wanted to conserve their funds for essentials like keeping the lights on.

Here’s what I learned from giving digital products a try.

Digital products are cheap to create

Depending on how you go about things, digital products are incredibly cheap to create. The main cost is your time in creating the content. If you already write a blog, you can repurpose it and turn it into an eBook.

You can use free graphic design apps like Canva to make everything look good, although if you’re going to use video, you might want to invest in some kit.

You don’t have to deal with handling or delivery

When you’re first getting started with digital products, you’ll need to work out how to create an online shop. I use a WooCommerce plugin and Stripe to take payments for mine. Once you’ve sorted that, your shop can send your products by email without you being involved. No packaging costs or trips to the Post Office.

Best of all, people can buy your products and start using them when you’re asleep.

You can share your expertise

If you already offer brochures or eBooks as lead magnets, digital products can be the next step up. They help you to share your expertise and earn you some money at the same time. You can offer helpful information that goes further than the stuff you give away for free and help your customers get results.

Your products can be a marketing tool as well as an income stream.

Digital products are great for beginners

Sometimes, people will sign up for your email list or follow you on social media because they know they’ll need you eventually, but they’re not ready yet. They might need to make money first or to learn what works for them.  You can create digital products to help them get started with ideas and techniques, like my eBook ’50 blog post ideas for your business’.

It can also help you in the long run by giving you customers who know what they want when they come to you.

Your earnings aren’t limited by time

When you work with clients one to one, your work is limited by the number of hours available. When my kids were small, I could only work when I had childcare, or they were asleep. (Not ideal when you’re exhausted and still begging your tiny humans to go to bed.)

You can create digital products when you’re ready and send them automatically. You can also create courses that you deliver to a group at a time to suit you. That means your work stops being one-to-one.

Myth: you won’t have to work

I have one caveat: creating and selling digital products is still work. It’s just a different structure that can work around your life if you need it to. You’ll still need to work at creating products, building an audience and understanding what they need so you can make the right things.

If you want to share your knowledge in eBooks, checklists and guides, I’m here to help. I’ll help you to repurpose your existing content or write the words to create brand-new products to help your customers.

If you want to add digital products to your business, I can help. I’ll write new eBooks and repurpose your existing content to turn it into digital products that your customers will love. If you’d like a chat to find out how it works, you can book a call here.

You can also sign up to receive monthly emails packed with helpful content writing and marketing tips using the form below.

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How a VA can help you get your bookkeeping basics right

How much did your expenses come to this month?

Did your income for the month cover these costs?

You may think that these are two very simple questions. So it may surprise you that many business owners can’t answer these. Or maybe you’re wondering if you can answer this question accurately or have a good idea.

As your VA, I aim to understand what is working well for your business and what is not and how much you know about your income and expenses.

Why does tracking your income and expenses matter?

After putting so much hard work and time into your business, the last thing you need is for it to fail just because these very simple everyday basics were not in place. You are busy doing what you have chosen and are bloody good at it too! The admin takes up a whole lot of your time. It stresses you out and doesn’t earn any money. It’s much easier to sweep it under the carpet and pretend it has gone away. The thing is, it does not go away, and that pile of paperwork is getting bigger and even more overwhelming, and it is going to take forever to get it sorted!

It is important to know how much money you need to bring in each month to cover the essential costs of running your business. This is before you even think of paying yourself for all your hard work.

Getting invoicing right

You need to make sure that your invoice templates are in the correct format. I don’t know how many invoices I have seen that do not even have the word invoice on them, never mind an invoice number, and then they’re not sent out as a PDF. Don’t even get me started; believe it or not, it really does matter. If your invoices, statements, proformas or quotes are sent out in Word, the person receiving this could change it. You definitely do not want to have that issue. So please, please be mindful.

Then you need to send out your invoices, be it immediately, weekly, or monthly. Then you must make sure that payments are made and reminders are sent out if payment is not made within your agreed terms. You do have terms and conditions, don’t you?

How a VA can help

If your business has really taken off and you are busy, it makes sense to find a VA if your budget allows it. It is important to find one you trust. This person can look out for you and will support you to achieve your goals as you build up your working relationship). Just a few hours a week could make a big difference to your business and your work-life balance.

A client once said to me that he had got in touch with me as he had been given some advice by one of his clients, a retired accountant. It had made him think hard about what was happening in his business.

He had told him:

Don’t be too busy being busy that you don’t have a business.

Now go and get some help with your bookkeeping!

Quite a good thought, is it not?

Kirsty’s note

Ann is a brilliant VA (I can personally recommend her). If you think you might need some support, you can get in touch with Ann here:

Email: ann@ahsupport.co.uk

Website:    http://www.ahsupport.co.uk

 fb.me/annhuntadminassistant 

www.linkedin.com/in/adminann

Ann Hunt - VA helping you with your bookkeeping basics!
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The building blocks of your Christmas marketing plan

Do you have a Christmas marketing plan yet?

Creating your Christmas marketing plan as early as possible is a good idea, but where do you start? Your festive marketing will work best if it’s consistent with your existing brand, but you may also need to make a few changes. Here’s my guide to the building blocks of your Christmas marketing plan.

Who are you talking to?

Whenever you create new marketing, the people you want to talk to must be at the front of your mind. What do they want or need, and how do you help them? This can shift at Christmas, especially if you sell gifts. Think about how you can attract someone looking for a present for your ideal customer and how you’d describe them.

What does your audience need at Christmas?

It’s fair to say that people get a bit stressed at Christmas. (OK, understatement of the century.) What does that look like for your customers? Are they freaking out because they’ve got their extended family descending and have no idea what to cook for a vegan, or are they doing Christmas shopping between the office party and endless school events? Address their Christmas-specific concerns, and you’ll be onto a winner.

What can you offer existing customers?

If you deliver excellent service at Christmas, you’ll have fans for life. Ask yourself what you can offer your existing customers to thank them for their business during the year. For example, you could offer a discount or free delivery if you sell gifts. If you don’t, consider sending your regular clients a Christmas card or present.

How can you attract new customers before things get busy?

If you want to increase your sales during the golden quarter, consider ways to attract new followers to your business before your Christmas marketing starts in earnest. A lead magnet with valuable hints and tips can be simple to create and encourages people to sign up for your marketing emails.

What products are you focusing on?

When you sell conventional Christmas gifts, you’ll probably focus on your best sellers. However, what if you offer alternative gifts or ways to make Christmas more special, such as a Christmas mini photoshoot to get cute pictures of your kids? It’s a good idea to think laterally. For example, a recipe book or meal kits could be ideal if people are feeding a crowd or want something easy to eat in that netherworld between Christmas and New Year.

What if Christmas isn’t about sales?

Christmas might be the golden quarter for many businesses, but it can be quiet for the rest of us. Your Christmas marketing can help to raise awareness of your business so people get in touch in the new year. For example, I once wrote a blog for a bathroom designer offering advice on sharing your facilities with guests over Christmas, including tips on adding an extra shower room in a small space!

Think about content types and platforms

Adding new social media platforms or marketing channels at Christmas creates a risk of spreading yourself too thin without reaching a new audience. Instead, focus on the platforms and content types that work all year round, but do more of them. Thinking of ways to repurpose your content can help with this.

Make sure you have any new branding across platforms

Christmas branding can make your leaflets, emails, and social media feeds more festive and draw your audience’s attention. It’s vital to keep elements of your existing brand and keep it consistent across all your platforms so your followers will still recognise you.

If your Christmas plan involves creating a lot of new marketing content, I can help. I’ll write blogs, emails and product descriptions and repurpose them to make your content go further. If you’d like a chat to find out how it works, you can book a call here.

Alternatively if you want some Christmas content inspiration to help you create your own festive marketing campaign, sign up for my email list here. You’ll receive a copy of my eBook ‘Christmas content ideas to fire your imagination’ as a thank you from me, and you can unsubscribe whenever you like!