Author: Kirsty France

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Five ways to turn followers into customers

A woman trying to turn followers into customers

Have you spent time building a following on social media only to find it hasn’t translated into paying customers? It’s more common than you think.

Read on for some ways to tailor your content to encourage your audience to buy, and don’t forget that these can work offline too. As long as you make it personal, contacting your networking contacts with information on your services is OK.

Think about what products and services they need

People will only buy things they value, so your marketing needs to show them how they’ll benefit from using your product or service. Basically, what’s in it for them? How do you help them achieve something meaningful, whether getting their baby to sleep or buying a great birthday present? We talk about pain points in marketing, but it doesn’t have to be painful. Tell people about the ways you help them have fun too.

Understanding your audience can also help you (create new products and services. – https://www.kirstyfrancewrites.co.uk/digital-products/)

Ask questions and build a relationship

Helping your audience get to know you is a vital part of marketing, but it’s even better when it’s a two-way thing. Asking them questions and starting a conversation helps them to feel part of something bigger, where hearing from you makes people happy. I feel like this every time I walk into my favourite café, which is why I keep going back. How can you create that (or keep it going) online too?

Use email marketing

Good marketing emails feel like a message from a friend. While you don’t want to send your potential customers all your gossip, you can tell them what you’re up to and ask them if they’re enjoying the summer, looking forward to Christmas or whatever’s appropriate at the time.

Emails like this are a powerful tool for turning people into customers as you can create a valuable lead magnet, talk about a subject they care about and then mention a product or service that will help.

Share case studies and testimonials

One of the biggest stumbling blocks between you and a new customer is that they don’t know what to expect. They don’t get in touch because they don’t understand how the process works or what results they might get. You can write blogs and social media posts explaining things, but case studies are even better. Case studies show people how you’ve worked with other clients and what the results were.

Testimonials also let your audience hear from happy customers in their own words.

Create a strong CTA

Have you ever read a social media post about a new product or service and thought it sounded great but had no idea how to buy or get in touch to book an appointment? A good call to action lets people know what to do next. That might be sending you a message to book an appointment or giving them a link to your scheduling software or a specific product. However you want people to contact you, make sure it’s obvious in your marketing.

If you want to create content that will turn followers into customers, I can help.  I’ll write blogs, posts and emails to engage your audience and encourage them to buy. If you’d like a chat to find out how it works, you can book a call here.

If you’re planning your Christmas marketing, sign up for my mailing list here for hints and tips to help you create your Christmas campaign. You can also sign up to receive my monthly emails packed with helpful content writing and marketing tips using the form below.

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How are you going to look after yourself this summer?

Guest blog from Natalie McCoy at Urban Sole Holistics - look after yourself.

So with the schools breaking up for the summer holidays, how will you make time for yourself and protect your well-being so you don’t get burnout? You don’t want to be harassed and stressed when the children return to school.

Many of us will be trying to plan the summer holidays down to a T to ensure that they run smoothly and without arguments or the usual “I’m bored, Mommy!” Well, this is definitely what happens in our house, and those of us with children have to keep the children entertained. This sometimes, for many, is their main priority, and they forget to think about themselves.

Well, there are several ways that you can incorporate well-being into your daily routine and for it not to interfere with the summer holidays themselves.

Balance family time with solo activities

Why not connect with nature and go on a family walk where all of you are getting exercise, and the endorphins are increased to allow you to feel mentally and physically better?

Set your alarm slightly earlier and make time to meditate to set you up for the day. Go into your day with clear intentions, and this will allow you to be more focused and refreshed.

Once a day, why not do a mindfulness practice with your family, and get them to focus on the here and now? Get them to look at a picture and really reflect on what is happening just in that moment. 

Be prepared

Remember, when planning for the summer, make sure to schedule you time in for yourself and don’t forget your own well-being. Make time for yourself by doing something solely for you, go with for a coffee, a walk, or even booking a treatment as a treat. 

Preparing healthy meals over the summer and sometimes meal prepping can be a godsend to stopping any of those emergency visits to the supermarkets when everyone is hangry. 

If you’re not feeling 100% in yourself, you will struggle to look after the ones you need to, and subsequently, you will end up exhausted. 

So the time is now for you to plan and prep to keep your sanity in check. 

Natalie McCoy teaching you how to look after yourself.

If you would like to learn more, then please follow my links below.

Facebook- https://www.facebook.com/urbansoulholistictherapySolihull

Instagram – https://www.Instagram.com/UrbanSoulHolisticTherapy

Website – https://www.urbansoulholistictherapy.co.uk

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Digital product marketing: the basics

Working out how to do digital product marketing

Digital product marketing is the same as any other kind of marketing, but it has its own quirks. I won’t be talking about getting to know your audience here; hopefully, you’ve done that already. Analysing your customer base and thinking about the type of products they need helps you ensure you create the right digital products.

Here are a few things to think about when you’re marketing your digital products:

Create a compelling product description

Good product descriptions help your customers understand what they’re buying and what they’ll get out of it. They’re typically relatively short and are designed for people with a good idea of what they’re looking for and need to know if your product fits the bill. You can offer technical information if relevant but put most of the effort into telling your customer what your product is and helping them imagine using it.

Write a landing page

A landing page is a standalone page on your website focusing on one product. They’re great for digital products as they allow you to expand on the information you provide in your product description for people who might not be sure whether your product is for them. Where product descriptions are for people who know roughly what they want, landing pages help people who know what problem they need to solve but not how to do it.

Plan your launch

Even if you think big launches are too stressful (I agree), setting a target for getting your digital product out into the world is a good idea. It stops you from faffing over whether your product is perfect (there’s no such thing). Even if you choose a random date, it helps you work backwards to build up excitement before it becomes available. You can plan your marketing around your product to educate your audience and build excitement by sharing what’s going on behind the scenes.

Tell a story

Storytelling is a great way to market anything because it helps your audience engage with what you want to tell them. It shows them you understand what it’s like to be in their shoes. For example, a post that tells a story about the lowest point in your business journey and the revelation that helped you solve it is far more powerful than “I’ve got this brilliant new product, and you need it”. You can use storytelling everywhere: your product descriptions, sales pages, posts and emails. Highlight the pain points and benefits but make it fun.

Think about platforms

If you want to sell products, you need to make it easy for your customers to buy. You can send them to your website or create a shop on Facebook (unfortunately, Instagram only lets you sell physical products just now). You might want to go to a third-party site such as Amazon or Etsy.

The platforms you choose will influence the type of marketing you can do. You’ll have more freedom on your website, but each third-party site has its own rules.

If you plan to add digital products to your business, I can help you create and market them too. I’ll write blogs, emails and product descriptions and repurpose them to make your content go further. If you’d like a chat to find out how it works, you can book a call here.

If you want to add digital products to your Christmas shop, sign up for festive marketing emails here. You can also sign up to receive my monthly emails packed with helpful content writing and marketing tips using the form below.

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Does your business need digital products?

If you, like me, have a service-based business or even if you sell physical products, you might wonder whether digital products are worth the effort. After all, you offer your service because you want to do the work rather than because you want to create an online shop. I used to feel the same until the pandemic when my business was hit by homeschooling and customers who wanted to conserve their funds for essentials like keeping the lights on.

Here’s what I learned from giving digital products a try.

Digital products are cheap to create

Depending on how you go about things, digital products are incredibly cheap to create. The main cost is your time in creating the content. If you already write a blog, you can repurpose it and turn it into an eBook.

You can use free graphic design apps like Canva to make everything look good, although if you’re going to use video, you might want to invest in some kit.

You don’t have to deal with handling or delivery

When you’re first getting started with digital products, you’ll need to work out how to create an online shop. I use a WooCommerce plugin and Stripe to take payments for mine. Once you’ve sorted that, your shop can send your products by email without you being involved. No packaging costs or trips to the Post Office.

Best of all, people can buy your products and start using them when you’re asleep.

You can share your expertise

If you already offer brochures or eBooks as lead magnets, digital products can be the next step up. They help you to share your expertise and earn you some money at the same time. You can offer helpful information that goes further than the stuff you give away for free and help your customers get results.

Your products can be a marketing tool as well as an income stream.

Digital products are great for beginners

Sometimes, people will sign up for your email list or follow you on social media because they know they’ll need you eventually, but they’re not ready yet. They might need to make money first or to learn what works for them.  You can create digital products to help them get started with ideas and techniques, like my eBook ’50 blog post ideas for your business’.

It can also help you in the long run by giving you customers who know what they want when they come to you.

Your earnings aren’t limited by time

When you work with clients one to one, your work is limited by the number of hours available. When my kids were small, I could only work when I had childcare, or they were asleep. (Not ideal when you’re exhausted and still begging your tiny humans to go to bed.)

You can create digital products when you’re ready and send them automatically. You can also create courses that you deliver to a group at a time to suit you. That means your work stops being one-to-one.

Myth: you won’t have to work

I have one caveat: creating and selling digital products is still work. It’s just a different structure that can work around your life if you need it to. You’ll still need to work at creating products, building an audience and understanding what they need so you can make the right things.

If you want to share your knowledge in eBooks, checklists and guides, I’m here to help. I’ll help you to repurpose your existing content or write the words to create brand-new products to help your customers.

If you want to add digital products to your business, I can help. I’ll write new eBooks and repurpose your existing content to turn it into digital products that your customers will love. If you’d like a chat to find out how it works, you can book a call here.

You can also sign up to receive monthly emails packed with helpful content writing and marketing tips using the form below.

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How a VA can help you get your bookkeeping basics right

How much did your expenses come to this month?

Did your income for the month cover these costs?

You may think that these are two very simple questions. So it may surprise you that many business owners can’t answer these. Or maybe you’re wondering if you can answer this question accurately or have a good idea.

As your VA, I aim to understand what is working well for your business and what is not and how much you know about your income and expenses.

Why does tracking your income and expenses matter?

After putting so much hard work and time into your business, the last thing you need is for it to fail just because these very simple everyday basics were not in place. You are busy doing what you have chosen and are bloody good at it too! The admin takes up a whole lot of your time. It stresses you out and doesn’t earn any money. It’s much easier to sweep it under the carpet and pretend it has gone away. The thing is, it does not go away, and that pile of paperwork is getting bigger and even more overwhelming, and it is going to take forever to get it sorted!

It is important to know how much money you need to bring in each month to cover the essential costs of running your business. This is before you even think of paying yourself for all your hard work.

Getting invoicing right

You need to make sure that your invoice templates are in the correct format. I don’t know how many invoices I have seen that do not even have the word invoice on them, never mind an invoice number, and then they’re not sent out as a PDF. Don’t even get me started; believe it or not, it really does matter. If your invoices, statements, proformas or quotes are sent out in Word, the person receiving this could change it. You definitely do not want to have that issue. So please, please be mindful.

Then you need to send out your invoices, be it immediately, weekly, or monthly. Then you must make sure that payments are made and reminders are sent out if payment is not made within your agreed terms. You do have terms and conditions, don’t you?

How a VA can help

If your business has really taken off and you are busy, it makes sense to find a VA if your budget allows it. It is important to find one you trust. This person can look out for you and will support you to achieve your goals as you build up your working relationship). Just a few hours a week could make a big difference to your business and your work-life balance.

A client once said to me that he had got in touch with me as he had been given some advice by one of his clients, a retired accountant. It had made him think hard about what was happening in his business.

He had told him:

Don’t be too busy being busy that you don’t have a business.

Now go and get some help with your bookkeeping!

Quite a good thought, is it not?

Kirsty’s note

Ann is a brilliant VA (I can personally recommend her). If you think you might need some support, you can get in touch with Ann here:

Email: ann@ahsupport.co.uk

Website:    http://www.ahsupport.co.uk

 fb.me/annhuntadminassistant 

www.linkedin.com/in/adminann

Ann Hunt - VA helping you with your bookkeeping basics!
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The building blocks of your Christmas marketing plan

Do you have a Christmas marketing plan yet?

Creating your Christmas marketing plan as early as possible is a good idea, but where do you start? Your festive marketing will work best if it’s consistent with your existing brand, but you may also need to make a few changes. Here’s my guide to the building blocks of your Christmas marketing plan.

Who are you talking to?

Whenever you create new marketing, the people you want to talk to must be at the front of your mind. What do they want or need, and how do you help them? This can shift at Christmas, especially if you sell gifts. Think about how you can attract someone looking for a present for your ideal customer and how you’d describe them.

What does your audience need at Christmas?

It’s fair to say that people get a bit stressed at Christmas. (OK, understatement of the century.) What does that look like for your customers? Are they freaking out because they’ve got their extended family descending and have no idea what to cook for a vegan, or are they doing Christmas shopping between the office party and endless school events? Address their Christmas-specific concerns, and you’ll be onto a winner.

What can you offer existing customers?

If you deliver excellent service at Christmas, you’ll have fans for life. Ask yourself what you can offer your existing customers to thank them for their business during the year. For example, you could offer a discount or free delivery if you sell gifts. If you don’t, consider sending your regular clients a Christmas card or present.

How can you attract new customers before things get busy?

If you want to increase your sales during the golden quarter, consider ways to attract new followers to your business before your Christmas marketing starts in earnest. A lead magnet with valuable hints and tips can be simple to create and encourages people to sign up for your marketing emails.

What products are you focusing on?

When you sell conventional Christmas gifts, you’ll probably focus on your best sellers. However, what if you offer alternative gifts or ways to make Christmas more special, such as a Christmas mini photoshoot to get cute pictures of your kids? It’s a good idea to think laterally. For example, a recipe book or meal kits could be ideal if people are feeding a crowd or want something easy to eat in that netherworld between Christmas and New Year.

What if Christmas isn’t about sales?

Christmas might be the golden quarter for many businesses, but it can be quiet for the rest of us. Your Christmas marketing can help to raise awareness of your business so people get in touch in the new year. For example, I once wrote a blog for a bathroom designer offering advice on sharing your facilities with guests over Christmas, including tips on adding an extra shower room in a small space!

Think about content types and platforms

Adding new social media platforms or marketing channels at Christmas creates a risk of spreading yourself too thin without reaching a new audience. Instead, focus on the platforms and content types that work all year round, but do more of them. Thinking of ways to repurpose your content can help with this.

Make sure you have any new branding across platforms

Christmas branding can make your leaflets, emails, and social media feeds more festive and draw your audience’s attention. It’s vital to keep elements of your existing brand and keep it consistent across all your platforms so your followers will still recognise you.

If your Christmas plan involves creating a lot of new marketing content, I can help. I’ll write blogs, emails and product descriptions and repurpose them to make your content go further. If you’d like a chat to find out how it works, you can book a call here.

Alternatively if you want some Christmas content inspiration to help you create your own festive marketing campaign, sign up for my email list here. You’ll receive a copy of my eBook ‘Christmas content ideas to fire your imagination’ as a thank you from me, and you can unsubscribe whenever you like!

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Why you need to plan your Christmas marketing in the summer

Woman on a beach thinking about planning her Christmas marketing.

If your thoughts are somewhere on a beach right now, shifting your mindset to crackling log fires and Santa’s Grotto might be a big ask, but I promise it’s worth it. Here’s why it’s a good idea to plan your Christmas marketing in the summer.

You can plan the build-up

Most Christmas marketing campaigns start sometime in November. That might still feel as if you’ve got a long time to sort your Christmas marketing out, but starting early gives you time to plan your build-up. Think about what marketing you want to do and when. If you make products, what are your final order dates going to be?

Drip-feeding your marketing over a longer period works better than bombarding your audience at the start of December. Starting your planning now helps you to think about how that will work.

Get suppliers in place

When you’ve created your plan, you might find that you need help from a writer, graphic designer or gift supplier. If you don’t already have regular suppliers, you’ll need to find some and forward planning lets you do that. If you want your Christmas marketing to include magazine advertising, you’ll need to work to their deadlines, which might be earlier than you expect.

Even if you already have some trusted suppliers on board, working on your Christmas marketing might increase their workload. If you’ve planned ahead, it means they can too.

Schedule your marketing

If Christmas is the busiest time of the year for your business, you’ll need to focus on sales and customer service rather than worrying about your marketing. Get your content written, images created, and everything scheduled ahead of time so that you don’t have to think about it again. Depending on the platforms you use, you can do this with social media posts, blog posts and emails.

Print marketing can also be very effective, so think about how and when you can distribute leaflets or brochures.

Think about platforms

Social media is still a useful marketing tool. Think about the platforms you use and what type of content you’ll create. You might be tempted to add new platforms, but your marketing is more likely to be effective on platforms where you already have a following.

Think about other types of marketing too. Do some Christmas-focused SEO research and update your website. Talk to other businesses that complement yours and see if you can join forces to reach a wider audience. That could be online or by sharing brochures and leaflets.

Attract new followers

I’ve already mentioned planning the build-up for your Christmas marketing. Part of that could include attracting new followers who’ll benefit from what you offer. Consider what you could include to encourage them to follow you on social media or sign up for your email list.

Part of that could be a lead magnet that helps them to solve a Christmas-related challenge, such as gift buying, entertaining or reducing their Christmas stress. I’ll be sharing a few more lead magnet ideas on social media, so come and follow me on Facebook or Instagram for extra inspiration.

If your Christmas plan involves creating a lot of new marketing content, I can help. I’ll write blogs, emails and product descriptions and repurpose them to make your content go further. If you’d like a chat to find out how it works, you can book a call here.

Alternatively if you want some Christmas content inspiration to help you create your own festive marketing campaign, sign up for my email list using the form below. You’ll receive a copy of my eBook ‘Christmas content ideas to fire your imagination’ as a thank you from me, and you can unsubscribe whenever you like!

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The Benefits of Using an Independent Travel Agent

Guest blog from Independent Travel Agent Lynne Page

Why should you use a travel agent when you can book everything so easily yourself online?

I can tell you several reasons why!

An Independent Travel Agent can help you find your ideal holiday

Using an Independent Travel Agent is a valuable resource and can save you so much time, and we all know how precious our time is.

We are experts in our field, can give you personal recommendations due to being well-travelled, and can help you with unexpected situations should they arise.

When you are looking for a holiday, it can be overwhelming as there are so many choices out there, and you may not know where to start. If you like to travel but spend all day at a computer, the last thing you are going to want to do is spend hours trawling the internet trying to find the best deal. The thing I hear the most from my clients is, “ I hate looking for holidays! “

This is where I come in. I can do all the research for you and find hotels and attractions that suit your budget and taste. I can find deals from my many suppliers that are only available to people in the travel industry. I am ABTA and ATOL protected, and you can check my reviews on Google, Facebook and LinkedIn.

My service is personal and flexible

I am a home-based travel agent, and I like to be accessible and personable. I like to build a relationship with my clients. You choose how you would like to communicate with me, whether by email, phone, WhatsApp or meeting locally for a coffee and a chat.

I don’t charge a fee; I earn commission directly from our travel partners upon booking. For example, if I booked your holiday through Jet2 or EasyJet, they would pay me a commission. You would have paid exactly the same as if you had booked it yourself online, but you have me for support. And you are supporting a small business.

I look after my clients before, during and after the trip. I can check-in for you and print your boarding passes, or you can do this yourself if you prefer. I can recommend places to visit or maybe avoid. If there are any changes to your flights or itinerary, I will be able to support you with this.

Whether it’s a family holiday to Greece or a solo tour of India, I will be able to help.

How you can get started

Before contacting your travel agent, it would be a good idea to have some information ready to give them. An idea of where you would like to go, a maximum flight time, and the airports you are willing to travel from? How many nights would you like to stay, and on what board basis? Do you want to be near a beach and local amenities, or are you happy sitting by the pool with a book and a cocktail? Are you willing to pay extra for a sea view and/or a private transfer? What is the minimum star rating you want your hotel to be? The most crucial piece of information is your budget. This is key as everyone’s idea of a ‘bargain’ is different, and it needs to be realistic to avoid disappointment.

So the next time you are thinking about booking your holiday, please consider using an Independent Travel Agent.

Lynne Page - independent travel agent

Find out more:

https://www.lynnepagetravel.co.uk

https://www.facebook.com/LynnePTravel

https://www.linkedin.com/in/lynnepagetravel

email: lynne@theholidayvillage.co.uk

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How you can reuse old marketing content

Reuse old marketing content

Batch-creating content is one of the easiest ways of creating consistent marketing content when you’re busy, but it’s not the only way. If you’ve been marketing your business for a while, you might think you’ve covered every possible subject. You could be right, but there’s always a new way to address the same topic. Here’s how to reuse old marketing content and give it a fresh spin.

Choose the right content

Sometimes, you write a blog post or share something on social media, and it strikes a chord, while other things fall flat—understanding which is which can help you decide which posts to use again. When you reuse old content, make sure it’s something that worked well the first time around. Alternatively, choose an evergreen topic that won’t date.

Look at your social media statistics or Google Analytics to work out what went well.

Share something again

Reusing content can sometimes be as simple as sharing it again. If a topic is still relevant and the advice you’d give hasn’t changed, there’s no harm in reposting it. Newer followers won’t have seen it, and it can be a helpful reminder of key principles for people who’ve been with you for a while.

Think carefully about timing so your content doesn’t get repetitive. I’d recommend waiting at least six months, possibly longer, before sharing something again.

Update an old blog post

You might have a post where the subject is still relevant, but some of the information you want to share has been updated. You can reuse old content by tweaking it instead of writing a new post.

For example, a post on financial planning might have the same core advice, but you need to update it to reflect that some of the tax rules have changed.

Reuse the idea

Reviewing your old content can reveal old posts where the topic is still relevant but where you’d give completely different advice. For example, there may have been a change in the law, new research or advances in your industry, or you’ve got more experience to share.

You’ll need to write a new post, so it isn’t a quick fix when you’re short on time. However, it’s great for SEO, showing Google that your content is still relevant.

Go in-depth on a subheading

This is an easy way to come up with a new topic, but you’ll still have to find time to write a new blog post. If you’ve written a general overview of a subject, pick one of the subheadings and write a more in-depth piece.

For example, if you’ve written a post about healthy eating, you might have a paragraph on eating your five a day. That could turn into a post about the health benefits or tips on ways to eat more vegetables.

Change the format

I’ve talked about ways to make your content go further before, and there are loads of ways to do it. You can reuse old content by changing the format. That could mean breaking down a blog post, sharing the same content in a video or turning a series of blog posts into an eBook.

You can also share old content on a new platform that you want to try out.

Do you want to stop creating your own marketing content? I can help create posts that make your content go further. If you’d like a chat to find out how it works, you can book a call here.

You can also sign up to receive monthly emails packed with helpful content writing and marketing tips using the form below.

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How you can batch-create content

Actual footage of me batch creating content
Image by Julie Grant Photography

“Why should I batch-create content?” I hear you cry. The simple answer is that it’ll save you a whole load of time. That’s a massive win when your business is busy, or you want to take some time off.

So, here’s how you can batch-create content for your business, along with a few other reasons why it’s a great idea.

Pick a theme

Picking a theme for each month’s marketing means that all your content can refer back to the same thing. You don’t have to wrack your brains coming up with new stuff for every post, so it saves you time. It also helps your audience understand what you do because they see you mention the same thing each time.

Choose a theme that relates to a particular service or your customer’s needs, for example, helping them get ready for the summer holidays.

Create a plan

After you’ve chosen your theme for the month, start planning how you’ll cover it. For example, I have a few themed posts that I do every month, such as quick tips, buzzwords and testimonials, and I supplement them with other ideas based on my theme.

I plan how many posts I need throughout the month and jot down ideas next to dates in my planner. Doing it this way helps me to see what I’m going to post and when, so I don’t panic and share something random because I haven’t posted in a while.

Write one (or two) blog posts

When I batch-create content, I always start with blog posts. They’re big pieces of content that cover a few different points. Depending on the length of each post, they can help your audience to understand a subject in depth or give them a quick overview. They can talk people through a detailed process or link to other useful resources.

Planning your blog posts will give you a good idea of what your audience needs to know. Then, you can reuse them in different ways, including breaking them down into individual social media posts. This brings me to my next point…

Squeeze all the juice out of your content

No one will see everything when you use social media for your marketing. This means you can share the same point, or a variation, more than once. I wish I’d come up with the phrase ‘squeeze the juice out of your content’, but I didn’t. It was Clare Mitchell of The Girls Mean Business.

Anyway, it illustrates the point perfectly. When you write a piece of content, write several posts that share the same thing in different ways. Edit each paragraph or your blog post so it works on its own. Cut and paste a tip onto a graphic or use it as a video script.

Schedule your posts

Finally, when you’ve created your content, schedule it so it goes out without you needing to get involved. You can spend an hour scheduling everything for the coming month and then relax knowing it’s all sorted.

If you use Facebook and Instagram, you can schedule posts, Reels, and Stories using Meta Business Suite and LinkedIn have introduced native scheduling too. Of course, you can also use a third-party scheduler if you prefer.

Do you want to stop creating your own marketing content? I can help with that and even help you batch-create your posts. If you’d like a chat to find out how it works, you can book a call here.

You can also sign up to receive monthly emails packed with useful content writing and marketing tips using the form below.