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Is your blog too serious?

by Kirsty France | Mar 9, 2020 | blog writing, blogging, content marketing, writing

Does your blog need to smile more? When you first write a blog for your business, it can be hard to get the tone right. Too serious and your potential customers will stop reading (unless it’s so dry you’ve actually caused them to nod off mid-sentence). On the other...

How you can create a successful small business blog

by Kirsty France | Mar 2, 2020 | blog writing, blogging, content marketing, marketing

It’s one thing to know that you want to create a blog as part of your marketing strategy. It’s quite another to actually do it. Maybe you’re feeling a bit daunted at the thought of starting a blog or have created one that’s fizzled out. If you’re reading this,...

When not to blog for your business

by Kirsty France | Feb 10, 2020 | blog writing, blogging, content marketing, marketing, writing

Don’t give yourself a blogging headache I know, I know. I’ve been urging you on to write a blog for your business since the last decade (feels weird to be able to say that), and now I’m telling you not to?! Well, no. Mostly, a blog is still a really good idea...

Leaving your comfort zone

by Kirsty France | Jan 28, 2020 | business growth, business life, storytelling

Are you stuck in your comfort zone? When you’re in business, there’s a lot of talk about leaving your comfort zone as a tool for growth. I’ve realised that it’s a message that mostly resonates with women. It’s entirely possible that I’m living in a female-centric...

How you can write a blog stress free

by Kirsty France | Jan 20, 2020 | blog writing, blogging, writing

The look on your face when blogging gets easier… I’m going to hazard a wild guess that since you’ve clicked on a link about stress-free blogging, you find blogging stressful. Is that a fair assumption? The source of your stress could be the idea of getting your...
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