by Kirsty France | May 12, 2025 | business life, content writing, transformation marketing
How do you talk about pricing in your marketing? If you’re a solo business owner and struggle to decide what to charge, you’re not alone. When I was a solicitor, the Court and my bosses set the fee structure, and I never had to discuss it with anyone. As a one-person...
by Kirsty France | May 8, 2025 | blog writing, blogging, content writing
You might think that writing a good blog post, or any other type of marketing content, should be easy. (Unless the idea of writing a few hundred words frightens the life out of you, in which case it probably doesn’t.) There’s a fair bit of groundwork to be done before...
by Kirsty France | Apr 7, 2025 | business life, learning and development, mindset
I celebrated nine years in business at the beginning of 2025, and I’ve got a big birthday later in the year, so I’m in a reflective mood. It’s helped me realise how much I’ve learned, so I’ve decided to share. Here’s what...
by Kirsty France | Mar 31, 2025 | content marketing, content writing
It’s easy to feel intimidated when you compare yourself to people who know more than you or have more experience. You wonder why anyone would pay you for anything when far more impressive people offer the same service. It holds you back. You think you won’t succeed...
by Kirsty France | Mar 25, 2025 | Case study, copywriting, website copy
Making changes in your business can take time, and it’s wise to reflect as you go through the process. When I first met Heather Sanders from Communicate OCE, she had already thought long and hard about whether she needed a website and what she wanted to achieve....
