by Kirsty France | Dec 12, 2024 | Christmas, Guest blog, mindset, work life balance
As we are on the countdown to the holidays, we are all swept up in the magic of Christmas: the lights, the food, the traditions, and, of course, the celebrations. But what happens when the usual celebrations don’t quite resonate with everyone in your family? What if...
by Kirsty France | Dec 2, 2024 | content marketing, content writing, marketing
How much of a geek are you? I’m willing to bet that if I asked you to talk about your business and why you love what you do, you could talk both my ears off. Business owners like us do what we do because we love it, which gives us an excuse to be a bit geeky....
by Kirsty France | Nov 11, 2024 | branding, business growth, content marketing, content writing, copywriting, marketing, writing
When you’re a one-person business, you might not think of yourself as having a brand identity, but you probably know that your personality matters. Your character and values affect how you work, sell, and treat people. If you’re scared to put your personality into...
by Kirsty France | Nov 11, 2024 | Guest blog, writing
Why the F* would I write a cookbook? I had this food photography idea pre-pandemic and had just ordered ‘the’ dining table (to photograph on) when lockdown hit; so, I don’t even have that as an excuse! Looking back, it seems quite a strange thing to do. I wasn’t a...
by Kirsty France | Nov 4, 2024 | content writing, copywriting, writing
How do you deal with sensitive subjects in your content? Do you ignore them, skirt around the edges or share everything? You might wonder whether your definition of a touchy subject is the same as other people’s and worry about upsetting someone if you get it wrong....
