I know that a lot of you probably think that writing a blog sounds like a lot of effort. I’m not going to lie to you, it can be. There are plenty of people out there who’ve told me that they spent an entire afternoon trying to write a blog only to end up with something they weren’t happy with. It’s had them sending their blog post straight to the bin and they never try again. After all, you’ve got enough to do creating the rest of your marketing content without spending hours on one blog post, right? It doesn’t have to be like that. If you can write one blog a month (or get someone like me to write one for you) it can go much further than you think. It could even make creating the rest of your content much easier. I decided to see how far one blog post can go, so that you can discover how to make your blog work harder for you.
So, here’s my guide to some of the ways you can take one blog post and turn it into much more.
Video
I’ve started with this one because it creates the most work. You can use a blog post to inspire your videos and share a link to your post. You could use a live video to give a brief introduction or offer some tips. I create tips based videos with Ripl using still images so it’s not just my face on camera all the time. You could also share one tip in a weekly live if you want to go into greater depth.
Blog images
A good blog post should have at least one striking header image so why not reuse it? You can share an image with a snippet from your blog’s introduction on multiple platforms. If you use a DIY graphics platform like Canva you can create multiple images to showcase different bits of your blog, or even relevant quotes.
You can also share behind the scenes images. They can reflect your theme and show your audience the person behind the business.
Share your blog on other platforms
If you’re only marketing on Facebook, you’re probably missing a trick. That said, I don’t believe in spreading yourself too thinly either. Creating content for multiple platforms can get stressful very quickly. However, if you’re on Facebook and Instagram with a side order of LinkedIn, there’s no harm in sharing edited versions of the same thing as long as they’re not completely identical.
It makes your content go further and lets you see what kind of content works on different platforms.
Ask a question
Asking questions of your audience is a great way to get them engaged. It’s even better if you can get them talking about your blog post topic. You could ask about the things they struggle with or if they use any resources that could help. Of course, sometimes it’s best to keep it simple. For example, I could ask who writes a blog and who doesn’t. If lots of people say that they don’t I can follow up by asking why. It doesn’t just get people talking – it could also inspire future posts.
There you have it – I’ve set myself a challenge to create most of my content for this month from this blog post. If you don’t already follow me on Facebook come over and see how many posts I manage to create from just this one.
If you’d like me to create a blog post for you (and give you some ideas on how to reuse it) just email me to get the ball rolling. Or sign up to my email list here for a step by step guide to writing your own blog.