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Blogging vs YouTube: which side are you on?

YouTube icon

Ladies and gentlemen, let us consider the contenders in tonight’s match. In the red corner – blogging, communicating with your customers using the written word on your website (or a few other places – but that’s for another blog post). In the blue corner – YouTube, letting you talk to your customers face to face. Which will win? Or, more to the point, which should you choose? Because when it comes to blogging vs YouTube, the thing that really matters is knowing what will work for your audience.

Who are you talking to?

As with everything else in marketing, the first question you need to ask is – who am I talking to? It’s all very well saying that you only want to blog because you hate being on video, but what if your customers love YouTube? I confess that my YouTube viewing is fairly limited because my kids love it. If I try and watch anything while they’re still awake I end up with demands for videos about Lego and slime. Reading a blog is far easier.

Even if you’re able to choose, some of your customers might just prefer reading. Deciding what content to create ultimately comes down to what your ideal customer wants to see. (For more on that, read this.)

What do you want to say?

Sometimes the message you want to send is short and snappy – a quick tip or reminder that your event bookings are closing, for example. You might just want to ask a question for your audience to ponder. These are perfect for short social media posts or videos. Video is also amazing if you’re interviewing someone or having a discussion as it makes the audience feel part of the conversation.

On the other hand, maybe you want to offer something a bit more in depth. If you’re writing a step by step guide or a range of questions to ask, it’s far easier for your audience to follow if everything’s written down. For me, reading a blog often feels more like a one to one chat too.

Do you need to be on YouTube?

Have a gold star if you’ve already asked the obvious question. You can post video almost anywhere you like, why would you need YouTube? Good point. Facebook, Instagram, LinkedIn and Twitter all allow you to upload video (obviously it’s not just them either – I’m ignoring the others for now). I’m glad you asked.

Firstly, Google owns YouTube. That means that having a YouTube channel could boost your search engine ranking. You can also embed YouTube videos on your website. There’s also less competition from other businesses giving you the chance to find your niche audience.

Of course, if your audience never use YouTube (or only watch it for cat videos), it could be a pointless exercise. It all comes back to knowing your audience.

Blogging vs YouTube: which will win?

Honest answer? They both will if you use them properly. Even though Google owns YouTube, when it comes to your website, words still win. Regularly updated and useful content will push you up the search engine rankings and help your customers find you in a way that video won’t.

Video is still a massive growth area and a great way to attract attention on social media. Plus, if you’ve gone to the effort of creating a video, why not share it wherever you can? You can even cover the same topics across your blog and videos as the audience is unlikely to be the same. Just don’t read your blog out on video. That would be like watching paint dry.

Further reading

For more on repurposing your blog, read this.

Ready to get started on YouTube? Here’s an in depth guide from Hubspot.

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Does your blog suit the season?

Change of season - autumn leaves blog header

Marketing success isn’t just about how good your message is. It’s about catching your audience at the right time and in the right mood. If you think about what season it is and what’s happening in their lives you can include references to the things you can help with at the right time. Here’s my handy guide to help you write your blog to suit the season (and bring the rest of your content in line too).

Your customers

When you’re planning your marketing, think about your customers first. If you want your message to resonate it needs to be targeted (for more on that, read this. When you know who you’re talking to you can identify the things they’ll be thinking about at any given time of year. If your customer is a mum with her own business she’ll be thinking about Christmas in terms of the family logistics, present buying and school activities. She’ll also be wondering how she’s going to market her business in the run up, particularly if Christmas is peak sales time. Other times of year will bring different concerns and understanding that helps you to talk to your customer in a way that makes sense.

Blog topics

I use blogs as the central point in my marketing. You can choose a suitable theme that relates to your business and the time of year. I talk about blogging and writing all year round, but I sometimes have topics that I can tailor to suit the season and you will too. For example, a travel agent could talk about their top 5 family summer breaks then top 5 skiing holidays later in the year. Winter skincare is going to be different from summer so you can write different blogs for each.

Of course, not every blog has to be seasonal. Even if a blog isn’t talking about a specific occasion you can schedule it to suit what’s going on with your customers. For example, I might write a piece on learning to blog to go out in September when the kids are back at school and there’s time to focus on the business.

Planning ahead

I plan my overall marketing a few months in advance, then work out the details a month or two before I send it out. It’s also worth thinking about when your customers will need your help. I started talking about Christmas marketing in July. I know, ridiculously early, but if my customers want my help with their Christmas campaign that’s the ideal time to start. I can still help further down the line but it makes things a bit more stressful. If your customers won’t want to hear about Christmas until December, you can adjust the timetable.

I use my blog posts to inspire as many of my other social media posts as possible. (Read this blog to find out why.) Of course, that doesn’t mean that I don’t do posts about specific services, I just make sure that they fit with what I’ve been talking about for the rest of the month. Doing it this way means that I can schedule as much as possible in advance so I’m not panicking about what I’m posting.

So, if you want to try working seasonally, here’s how to do it:

  1. Work out what your customers will be thinking
    about at different times of year.
  2. Plan your blog topics a few months in advance to
    talk about those topics.
  3. Plan the rest of your marketing posts around
    your blogs.

If you haven’t thought about your Christmas marketing yet, there’s still time. Sign up to my mailing list and receive your free copy of ‘Your complete guide to Christmas content’. I won’t spam your inbox or share your information with anyone else.

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How you can make your blog work harder for you

Make your blog work harder for you.

I know that a lot of you probably think that writing a blog sounds like a lot of effort. I’m not going to lie to you, it can be. There are plenty of people out there who’ve told me that they spent an entire afternoon trying to write a blog only to end up with something they weren’t happy with. It’s had them sending their blog post straight to the bin and they never try again. After all, you’ve got enough to do creating the rest of your marketing content without spending hours on one blog post, right? It doesn’t have to be like that. If you can write one blog a month (or get someone like me to write one for you) it can go much further than you think. It could even make creating the rest of your content much easier. I decided to see how far one blog post can go, so that you can discover how to make your blog work harder for you.

So, here’s my guide to some of the ways you can take one blog post and turn it into much more.

Video

I’ve started with this one because it creates the most work. You can use a blog post to inspire your videos and share a link to your post. You could use a live video to give a brief introduction or offer some tips. I create tips based videos with Ripl using still images so it’s not just my face on camera all the time. You could also share one tip in a weekly live if you want to go into greater depth.

Blog images

A good blog post should have at least one striking header image so why not reuse it? You can share an image with a snippet from your blog’s introduction on multiple platforms. If you use a DIY graphics platform like Canva you can create multiple images to showcase different bits of your blog, or even relevant quotes.

You can also share behind the scenes images. They can reflect your theme and show your audience the person behind the business.

Share your blog on other platforms

If you’re only marketing on Facebook, you’re probably missing a trick. That said, I don’t believe in spreading yourself too thinly either. Creating content for multiple platforms can get stressful very quickly. However, if you’re on Facebook and Instagram with a side order of LinkedIn, there’s no harm in sharing edited versions of the same thing as long as they’re not completely identical.

It makes your content go further and lets you see what kind of content works on different platforms.

Ask a question

Asking questions of your audience is a great way to get them engaged. It’s even better if you can get them talking about your blog post topic. You could ask about the things they struggle with or if they use any resources that could help. Of course, sometimes it’s best to keep it simple. For example, I could ask who writes a blog and who doesn’t. If lots of people say that they don’t I can follow up by asking why. It doesn’t just get people talking – it could also inspire future posts.

There you have it – I’ve set myself a challenge to create most of my content for this month from this blog post. If you don’t already follow me on Facebook come over and see how many posts I manage to create from just this one.

If you’d like me to create a blog post for you (and give you some ideas on how to reuse it) just email me to get the ball rolling. Or sign up to my email list here for a step by step guide to writing your own blog.

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How do you write a blog and keep your privacy?

blogging privacyOne of the many benefits of writing a blog (if you want to know the others read this) is that it helps your future customers get to know you. You can talk to them about the stuff they’re interested in like a human being rather than a corporate cardboard cut-out. A lot of people love the idea of buying from a small business but they’re wary of being ripped off. The end result is that they go and buy something from a reliable big name brand and not you. A blog helps you to overcome that by letting them see the person behind the business. Of course, the downside of this is that you have to put yourself front and centre. The idea of sharing your story is all very well but what if there are still parts of your life that you want to protect? The good news is that you can write a blog and still maintain your privacy. You just need to follow a few simple steps.

Consider the law

There are certain professions where you need to be careful about what you write. If you offer any kind of medical or psychological treatment, it goes without saying that your patients’ information is confidential. You could potentially still write case studies but they’d have to be heavily anonymised. You’d also still need the patient’s permission.

A lady at one of my workshops had signed an NDA which meant she wasn’t allowed to talk about her former employer at all. Even an anecdote could potentially be recognisable. In circumstances like that you should probably stick to referring to something that an experience taught you rather than the experience itself.

Set your boundaries

Before you start writing your blog it’s a good idea to consider what you’re willing to share. The ultimate aim in writing a blog is to promote your business. Your focus should always be on your customer and what they need to know. Personal information is where it helps you to show your customer that you’re their kind of person.

If you work with parents and have children yourself it gives you common ground. However you can still draw a line. Think about how much of your family life you’re willing to share and set your personal boundaries early on.

Give the edited highlights

Once you’ve decided how much information you’re able and willing to share, you can start getting specific. One of my key priorities is to protect my children’s privacy. As you can see, it doesn’t mean that I can’t mention them at all. There are so many common reference points between parents that you can be a bit generic and still strike a chord. (In fact it’s one of the few places where cliché can sometimes work.) Every parent knows the struggle of a non-sleeping baby or trying to get small children to put their shoes on.

Whatever you want to say, think about the ways you can offer a shared experience.

Other people in your blog

The way you talk about other people in your blog doesn’t just apply to your children. There’s a potential story in every encounter you have with a client, networking contact or even someone in a Facebook group. There are certain types of conversation that you might have on a regular basis, but others will be unique. Think about whether the person you’re writing about could be identified from the information you’ve given. If they are you might still be able to talk about them, but get their permission first. (In case you’re wondering, I’ve been in touch with NDA lady to get the OK from her.)

If you’d like to learn more about putting your personality into your marketing, sign up to my mailing list for useful hints and tips every month. You’ll also receive a copy of my free guide ‘Stop hiding your business!’

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The end of an era

end time to leaveThis week has a bit of an end of an era feeling for me. I’d only been in business for about 6 months when a friend got in touch to ask if I’d do some consultancy work for her. She worked in the legal department for a large company and they needed some support as one of the team was on maternity leave. It had left a gap that my expertise could fill. It was one day a week for about 6 months or so, which meant I could still build my business and work around my family.

There were a few changes in the business which meant that I ended up staying longer than originally planned. 6 months or so has turned into three and a bit years. Now the time has finally come for me to say goodbye and tomorrow will be my last day.

In a lot of ways this is a good thing. The work I was doing has nothing to do with writing and it’ll be good to get back to focusing on the business that I intended to build. I will miss the people though. One day a week in a normal office was actually kind of fun.

Don’t panic

It would also be easy for me to panic. When you’re self-employed it can be easy for big holes to open up in your income at incredibly short notice. It’s the sort of moment where you need to dig deep and possibly even resort to some motivational memes. (If that’s your thing.)

Why am I telling you this story? It’s because I know that most of you will have been in this situation. You’ve worried about falling off a cliff. Don’t give up. Keep going and you’ll be OK. (In all honesty, I’m writing this down so I can look back at it if I ever need a reminder.)

Start where you are

I’ve taken a bit of time to remind myself of the things I have going for me. A brilliant network, for one thing. Friends who will listen and business contacts who have my back. Even the roof over my head and the food in the fridge make me wealthier than a big chunk of the planet’s population. If my story strikes a chord with you, take a few minutes to consider what you already have. If you need to build something new, you can only start where you are.

The other thing to remember is that it’s easy to let worry make you desperate. There are plenty of powerless people in the world but I’m willing to bet that you aren’t one of them. You always have choices. I’m choosing to remember why I started my business in the first place and the boundaries that I’ve set around myself. Unless I’m down to my last pennies I’m still going to say no to a client that I can’t help. There are enough great people in my network that if I’m not the writer for you I’ll probably know someone who is.

When it comes to running a business I believe that we’re all in it together. So if you ever need a pep talk, a rant or a cuppa (virtual or otherwise), just shout. Have an amazing day.

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Why you need a blog for your business

you need a blogI’m generally not a fan of stating the bleeding obvious. I don’t like it when people talk down to me so there’s no way I’m going to do it to anyone. The trouble is, sometimes it leads me to credit people with knowledge that they don’t already have. This is not a criticism. When you’re a small business owner there’s a massive amount of stuff to learn. Even if marketing is towards the top of your list of things to get to grips with, the benefits of writing a blog could still be a long way down. If that’s the case for you, here’s why a blog could do wonders for your business.

It’s great for SEO

If SEO makes you want to hide, don’t worry. It’s basically increasing your chances of getting found in a Google search. There’s a lot out there about how Google algorithms work so I won’t repeat it here. However, if you write a blog that focuses on words and phrases that are key to your business then you’re more likely to be found when your customers search.

The words you choose depend on your business. You can choose words that reflect your services or target a particular region. It won’t surprise you to learn that blogging and writing both feature in my list. Just think about what your customers will be searching for.

It builds your profile

Profile building can be a massive amount of work if you let it. You can promote yourself in any number of ways, from online marketing to networking, public speaking and a whole host of PR strategies. You could, in theory, spend so much time promoting yourself that you don’t get any work done.

A blog can be a great way to share your knowledge and demonstrate your expertise. Write regularly and share your blog on relevant social media platforms and your reputation will start to grow. The best part is that you can outsource it if it becomes too time consuming.

A blog talks to your customers

The great thing about a blog is that they’re designed to be persuasive but not to give people the hard sell. Sometimes a potential customer will find your blog because they’re looking for a specific piece of information or a particular service. At other times they might start reading because it’s a subject they’re interested in. Reading a blog should feel a bit like chatting to a well-informed friend. You learn something but also come away feeling entertained.

The point is that a blog enables your customers to get to know, like and trust you. That can result in sales further down the line but it can also reach those people who need help straight away.

It’s endlessly reusable

I’m willing to bet that every piece of marketing advice you’ve ever heard has mentioned consistency. Wherever you share your message you need to be doing it regularly to have an impact. The main reason for this is that drip feeding allows people to absorb information slowly. That’s much more effective than dumping everything in their lap at once.

The problem with this is that it creates constant demand for content, even if you don’t post every day. It can get pretty tiring over time. However, if you create a blog once a month you can use it in lots of different ways. Use your blog post as a central theme and you share snippets with images, as tips and in videos. (I’m contemplating producing a template to show you how this works, so watch this space.)

If you like the idea of starting a blog but would rather get someone else to do it, let me help. You can find out more about my blog writing packages here or just get in touch at info@kirstyfrancewrites.co.uk.

Alternatively, sign up here for monthly blogging tips straight to your inbox.

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Is blogging dead?

blogging deadEvery so often you get a little flurry of articles about blogging and they all ask a variation on the same question. Yup, you guessed it. ‘Is blogging dead?’ Now, obviously I have a bit of a vested interest here. Writing blogs is a core part of my business so if everyone suddenly decides that blogs aren’t worth bothering with I might have a bit of a panic. Only a small one though. My granny was a farmer’s daughter and always taught me never to put all my eggs in one basket, so I do other stuff too.

So, is blogging dead? I don’t think so. Here’s why.

Blogging has changed

When blogging first emerged as a marketing tool it was easy to stand out because there weren’t that many people doing it. Audiences who were tired of hard sell marketing loved the fact that blogging offered useful information without the pressure. Since then it feels as if everyone and their budgie has a blog. The market is saturated and it’s harder to stand out.

The good news is that ‘harder’ is very different from ‘impossible’. These days, the key to building a successful blog is to treat it as part of a larger strategy. Frankly, if you want to succeed in business it’s exactly what you should be doing anyway. If all of your marketing posts have the same focus your blog can be a central piece of content that helps your audience get to know you and builds your reputation.

Video isn’t for everyone

If you really don’t like the idea of a written blog you can still do a video version. Even Facebook were taken by surprise at how quickly video has taken off and it doesn’t seem to be going anywhere just get. The issue with a video blog is that you can’t say as much. Videos on social media are generally better in bite size form. You’ll probably be able to read this blog in about 5 minutes but if I sat in front of a camera and read it out to you then you’d swiftly nod off. I’ll generally do a video that gives a quick summary of a topic with a link to the blog if they want more detail, so they have a choice.

There’s also the fact that some people still prefer to read things. One of the main advantages for me is that I can read something while the kids build a Lego fortress around my feet. Try that with an unmuted video and I’ll suddenly have a 5 year old on my shoulder asking for YouTube. The point is that presenting your content in different ways means that you’re more likely to get the message across.

People are still searching

I keep hearing that SEO is dead, with keywords coming in for particular abuse. If you suspect that might be true, here’s a statistic for you – at the last count there were just over 63,000 searches on Google every second. That’s around 2 trillion searches a year. Google is still using its search algorithms to rank websites and individual pages into order of importance. That makes SEO important in my book.

What has changed are the techniques you need to use. Writing SEO content used to mean stuffing your blogs and website full of as many keywords as possible, regardless of whether they made any sense. When you’re blogging now it’s more important to create useful content that people will want to read. That way, when someone asks Google a question they’re more likely to find you as the answer.

If you’d like to find out more about how to use blogging as part of your marketing strategy, sign up to my mailing list. You’ll receive a copy of my free guide ‘Stop hiding your business’.

Further reading

If you’d like to read some interesting stats about blogging, here you go

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What marketing training do you need for your team?

marketing training teamIf you’re a larger organisation it can be easy to think of marketing as part of someone else’s job description. It’s easy to understand why. If your business has invested in employing marketing professionals why not rely on them to do the heavy lifting? Leave the marketing training sessions to small business, sole traders and network marketing companies. The truth is that even when marketing isn’t your primary responsibility it doesn’t mean that you can’t play your part. After all, as far as your customers are concerned, every employee represents your brand. The question is, what do you need your team to do and what marketing training do they need?

Social media

You might justifiably think that this is one to leave to the marketing team. When it comes to posting to official business accounts, you’d be right. However, you’d still be wise to consider what your team are doing on their own social media. If your employee is making offensive comments or acting in a way that could reflect badly on your business, it’s best to know about it sooner rather than later. Of course, some people make it easy. The annals of internet history are littered with stories of people who were sacked because they forgot they were Facebook friends with their boss.

The kind of training you’ll need to provide here is probably best lead by HR as it’ll need to be in line with company policies. It’s also a fine balancing act between protecting your business reputation and preventing your employees from posting anything vaguely interesting.

Expos

Personally, I love business expos. I get to wander round chatting to people and they’re also an excellent source of free stationery. However, I say this as someone who has never had to spend an entire day standing at a stall. Engaging with potentially hundreds of people to create the right first impression over the course of a day takes stamina.

You might think that it’s just a matter of sending the right people. However, even your most loquacious employees might need help. An expo is no different from any other marketing platform in that your message needs to focus on your customer. A monologue about your services isn’t going to help anyone. I’d suggest that a workshop style briefing session would be the ideal pre-expo training. Firstly, the team develop questions to get visitors talking. Then they think about potential answers and how your services would be of benefit. Your staff sound knowledgeable and visitors get to hear about stuff they’re actually interested in.

Blogging

Depending on your business you might already have members of your team writing articles for various platforms. This may have lead you to believe that you don’t need to blog. The truth is that they’re not exactly the same thing. (For more on why, read this.)

Blogging is one of the most effective ways of humanising your business. People often see corporate businesses as remote and think that you might blind them with science. A business blog can, on one level, demonstrate your expertise if you let the marketing team do it. However, if you delegate some of the blogging to employees you get a unique perspective each time. It shows your customers that you’re approachable and not just a corporate stone edifice.

If your teams (even your marketing team) have never blogged before, there are some great workshops available that will take you through the basics from choosing topics to editing. It probably won’t surprise you to learn that I offer one and will bring it to you – sign up using the form below to find out more.

However you market your business it’s always worth getting your employees involved by offering them the right training support.

Further reading

Even your marketing team might need training – these social media horrors were created by professionals.

A more comprehensive expo survival guide

Finally, for details of my training sessions, sign up to my mailing list here.

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Why you need to know the difference between articles and blogs

difference between articles and blogsBusinesses come in all shapes and sizes, from the sole trader working at home to massive multinationals. The main differences in their marketing strategies tend to come down to budget. If you’re a one person business you’re unlikely to be able to afford to plaster your message on a city centre billboard or nab an ad slot in the middle of ‘Coronation Street’. On the other hand, creating written content is accessible to everyone. Any business can create a blog, but a lot of the people I talk to tell me that they don’t need to as they’re already writing articles. The fact is, while there are similarities they aren’t the same thing. Here’s why.

Articles are on someone else’s platform

For the purposes of this blog I’m lumping all articles together. In reality, there are hundreds of different outlets for articles. You could be featured in a local magazine or in a professional journal that’s targeted at a specific industry. Finding the right outlet is crucial to raising your profile. When I was a solicitor one of our partners used to write articles about legal issues for food industry journals to showcase his expertise. If you’re offering a service that’s accessible to the general public a local magazine could help you to reach potential customers.

The big difference between these kinds of articles and your own blog is that the articles are all on someone else’s platform. You don’t get to choose how they’re promoted or if you get to publish them at all. An editor has to think about what message will appeal to their readers and it might not be the one you want to send.

Different tones

In marketing it’s important to tailor the tone of voice you use to the platform as well as your audience. If you write articles for a local magazine your tone might be quite similar to that of a blog. By contrast, the difference in tone between a blog and a professional journal article is going to be pretty big.

I find that a lot of professional people shy away from writing blogs because they think it looks unprofessional. A serious article enhances their reputation but a blog might make them look frivolous. I’m generalising here, of course – some of my blog writing clients are very serious businesses. The key difference is that whilst articles make you look professional, a blog makes you look human. They can both win you clients but for very different reasons.

Your audience

When you write an article for a magazine, do you know who is going to read it? You might have been given information about circulation so you know where it’s distributed or who the audience is. It doesn’t tell you who puts it straight in the bin. Even regular readers might stick to their favourite articles and ignore yours completely. The only way you’ll know if your articles have been an effective marketing tool is if someone mentions it when they get in touch.

Now I know that you might have the same issue with your blog. You can’t control who visits your website or whether Facebook shows your post sharing the link to anyone useful. But you can see the data on how many people are reading and where they’re based. You can also run adverts promoting key pieces of content and targeting them at specific people. The results might still be hit and miss but at least you have a fighting chance of discovering what worked and what didn’t.

If you’d like to learn to write blogs, or how to shift your tone from writing articles to something more customer friendly, I’m here to help. Sign up using the form below to find out more about my 1:1 and small group training.

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Why you need a fresh perspective on your marketing content

Fresh perspective contentWhen you first start marketing your business it’s all trial and error. You might find that one post is a hit then something similar completely flops. Over time you can start to build up a picture of what your audience responds to and where your customers are coming from. Of course, it’s never quite that simple. Your customers’ needs change over time and external trends have a big part to play in that. Sometimes it’s hard to tell what’s having an impact on your business and what changes you might need to adapt to in the future. Getting a fresh perspective on your marketing content can help you to stay relevant and grow your business. Here’s why.

Getting stuck in your own head

Are you stuck in a rut? If you’ve been marketing your business in the same way for a while, you could be. That’s not necessarily a bad thing if you’re still getting a steady flow of customers. Unfortunately it could trip you up in the long run. Retail has changed completely in the last ten years, with more and more people shopping online. The companies that have survived are the ones who built or adapted their business to suit. If you follow the same marketing formula all of the time without getting a different perspective you’ll get bored and so will your audience.

I freely admit that I’m terrible for getting bogged down with my own thoughts. In fact, it often means that I go round in circles! We all need to look around to see what‘s happening out there once in a while.

Talking to your customers

If you’re fed up of the sound of your own voice, you probably need to listen to someone else’s. Talking to your customers is a great way to track changes in your target market. Of course, it has its limitations. As Henry Ford said, if he’d asked his customers what they wanted they’d have said a faster horse. But asking your customers what challenges they’re facing and how they want to shop can give you valuable insights into how their lives are changing over time. Maybe they’ve stopped watching video and started listening to podcasts because they’re more convenient. Perhaps there’s a challenge they’re facing that you have a solution for – you just need to shift your focus and talk about it more.

This doesn’t just apply to your customers, of course. Talking to other business owners about what’s happening with them can help you to discover what subjects people are interested in. You just have to keep your ears open.

How you can get a fresh perspective on your content

If your conversations with your customers and networking colleagues lead you to a new type of content creation or if you discover that the tone of voice you use isn’t winning you fans any more you’ll need to change your approach.

We’re still in holiday season as I write this. A change of scenery can be ideal for getting you out of your own head. Sometimes issues with your content arise because you’ve drifted too far from your original message. The values that people connected with have been lost over time. If your holiday allows you some quiet time, use it to remind yourself who you want to serve and how you can do that. Talk to your family (or yourself if you feel like it) and listen to the phrases that you use. Those are the ones you need to include. Alternatively, go and get some training to learn about the kind of content you want to create, or to improve your technique.

If you’d like to get some training to help you get started creating a blog for your business, or to improve the content you already have, sign up to my mailing list using the form below to find out more about my small group and 1:1 training.