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How you can add value to your customers with a blog

by Kirsty France | Feb 8, 2021 | blog writing, blogging, business growth, content marketing, marketing, writing

Photo by Andrea Piacquadio from Pexels Firstly, forgive me. I know that you’ve probably had people telling you to ‘add value’ left, right and sideways. If you’ve escaped this so far, well done. Over on my social media pages, I highlight a business...

What can creating a blog do for your business?

by Kirsty France | Feb 1, 2021 | blog writing, blogging, content marketing, content strategy, marketing

When it comes to business marketing, there’s always a lot of chat about blogging. Some people will tell you that writing a blog is pointless because no one reads them anymore, and others will tell you it’s essential. It won’t surprise you to hear that I recommend...

How to create your New Year marketing plan

by Kirsty France | Jan 4, 2021 | blog writing, blogging, content marketing, marketing, writing

Photo by Tatiana Syrikova via Pexels If you’re starting the year with a marketing plan in place and content ready to go, hurrah! This blog will help you with new ideas if you need them. It’ll also act as a handy checklist if things aren’t working as you’d like them...

Do you share your values in your marketing?

by Kirsty France | Dec 14, 2020 | blog writing, blogging, business growth, business life, content marketing, copywriting, marketing, writing

Photo by Andrea Piacquadio from Pexels Marketing (and especially the selling part of marketing) can make a lot of us feel deeply icky. We know we need to sell stuff to make a living, but the idea of giving anyone the hard sell just feels wrong. There are lots of...

Is it ever OK to use jargon in your marketing?

by Kirsty France | Nov 16, 2020 | blog writing, blogging, content marketing, copywriting, email marketing, marketing, social media, website copy, writing

Photo by Yan from Pexels When it comes to marketing, I’m a big fan of keeping things simple. Let people know that you understand the problem they’re experiencing and show them how you can help. Of course, there are loads of different ways to do that....

5 business Christmas gifts for your favourite business owner

by Kirsty France | Oct 19, 2020 | blog writing, blogging, business growth, content marketing, marketing, storytelling

Have you made a Christmas list? When you run a business, Christmas gifts can start to shift towards practicality or even become completely intangible. For most of the small business owners I know, the list goes something like this: More sleep. Even more sleep. Snacks....
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