Category: business life

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The lazy entrepreneur 

Aime Ayrehart from Ninja HR writes about being a lazy entrepreneur

The title is a little cheeky.  My reaction to people telling me I could make so much more money if I worked more hours.

I nodded, then ignored them. If I can live a fabulous life and only work 16 hours a week, what more can money buy me? 

I’m writing this sitting on the beach in Scarborough.  The air is warm and calm and feels like spring.  The sound of the waves crashing is gentle, and I can hear the birds singing contentedly. 

Yesterday was an entirely different experience. There was wind, rain, and even hail. It was exhilarating and exhausting.

Life as a solepreneur

I have to be in the right head space to be creative.  Calm, playful, relaxed.  And being a solepreneur requires a huge amount of creativity.  Partly because my speciality as the employment genie is to solve impossible work-based problems, which each require an entirely novel approach, but also because running a business requires us to design products and endless social media and networking.

But life, emotions and the journey of a solepreneur are more like the sea than a motorway.  Endless opportunities but at times exhausting and scary.

Embracing creativity

In an attempt to fit into a man’s world, most women have tried to even everything out to be consistent and professional.  To always be able to deliver the same thing and to control our environment rather than live in harmony with it.

But ignoring the seasons and the ebb and flow of our emotions has led to increasing levels of conflict at work, at home and in the world generally. Not to mention it’s created global warming.

Noticing the ebbs and flows

Few people who know me would doubt I can be strong and confident, do maths and law and lead – typically masculine attributes.  And I’m glad I have these skills as part of my arsenal.

But my real breakthroughs in both business and my personal life are where I have begun to notice the ebbs and flows and more gently acknowledge them in myself and others.

When people ask me how I am, and I reply, “Fabulous,” they seem somewhat shocked – and of course, I have bad days.  But it’s true I’m in a good place.

Mmm now I’ve written this blog, I might go and make myself a hot chocolate and read for a bit.  Such a terrible life indeed 😊

Aime Ayrehart being a lazy entrepreneur after writing a guest blog

About Aime

Aime Ayrehart is a bestselling author, founder of a trade union, and offers HR crisis management through Ninja HR.  But her real passion is supporting female business owners to flourish.  She started a female-run collaborative that has launched the Entrepreneurs Mindset Development Tool to help identify strengths and areas for development in a kind way, and through the Sasspreneur Club, we offer unique, cost-effective and accessible support to help you flourish – however that looks for you. 

Ninja HR

Entrepreneurs Mindset Development Tool

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How YMCA Burton helps the local community

Following the Christmas festivities, the new year can feel a little daunting, not only as we prepare for the year ahead but also after a very busy and expensive time with presents, Christmas dinner and spending time with family and friends. For a lot of people, this is a time that they look forward to in the year, as it’s filled with a lot of joy. However, for others, it can be a difficult time either because they’re alone, struggling with their mental health, are grieving, or perhaps they don’t have a safe place to call home.

How we help

At YMCA Burton, we’re here to help anyone in our local community who needs our support in a time of crisis 24/7, 365 days of the year. Whether it be homelessness, needing an emergency food parcel, wanting to rebuild strained relationships in the home through mediation, needing affordable, good quality second-hand furniture or just having a safe place to have a cuppa, a chat and a hot meal, we are available at YMCA Burton to support in any way that we possibly can.

The heart of our services, Reconnect, which houses 31 units of accommodation, our Foodbank as well as our Family Mediation service and Counselling service. Opposite Asda on James Street in Burton on Trent.
The heart of our services, Reconnect, which houses 31 units of accommodation, our Foodbank as well as our Family Mediation service and Counselling service. Opposite Asda on James Street in Burton on Trent.

There’s more demand than ever

With a strong reputation in the town of Burton-on-Trent for over 135 years, YMCA Burton has faced its highest demand to date across all of its services in 2023. Waiting lists have formed for the first time ever within our Family Mediation Service, the foodbank service has experienced its highest distribution figures in its 23-year history, and our accommodation has constantly been full. It reflects the incredible need for this type of support across the local community as well as the challenges that a lot of individuals and families are facing in their daily lives. This is the harsh reality at the moment, and without us, thousands of individuals and families in and around Burton would be in desperate need of support.

How you can support us

At YMCA Burton, we change lives. However, we can’t do what we do without the help and support of others, as donations are needed more than ever. There are multiple ways that you can support us, depending on the best way for you. This can look like a one-off monetary donation, you could become a monthly donor, giving whatever you can each month to continuously support our work and services. There are also options to donate items of food to our foodbank, leave a gift in your will or perhaps choose to become a volunteer. Whatever way you choose to support us will make a massive difference to our charity and ensure that we can continue to remain a central charity in our local community and help to change lives.

To find out more about our charity and our impact on our local community, head to our website: https://burtonymca.org/. Furthermore, if you’d like to help make a difference to someone’s life today, please contact our Fundraising & Comms team via fundraising@burtonymca.org / 07754045869

On behalf of all of us at YMCA Burton, thank you very much!

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Financial Planning is for Everyone

Guest blog from Natalie Norman at Blakebrooke Financial Advice about financial planning

When I tell people that I’m a financial adviser or a financial planner, I hear all the time, “I don’t need financial advice because I don’t have any spare money”. It is a common misconception that you need to have lots of money to need advice. I help my clients feel more confident about their finances, make informed decisions, and have a financial plan for their future that is appropriate for them.

Often, very small changes made early enough can make a huge impact on your financial future. One of the first things we do is assess the income coming in against the essential expenditure. Essential expenditure is everything that has to be paid every month. For example, mortgage/rent, utilities, phone/internet, etc. Then we look at the discretionary expenditure, which might be things like gym membership, children’s activities or eating out, etc. These expenditures are still important because they are things that will give you the lifestyle you want. It is always amazing, though, after we’ve done this exercise, how much surplus income there still is ‘on paper’. Most of my clients will say things like, “But there’s nothing left at the end of the month”. This is not unusual as most of us live to our means and spend what comes in each month. This simple exercise usually helps point out the amount of money that is ‘frittered’ away each month. This is not me pointing the finger, as we all do this, me included. What it does do, though is it allows us to see where we could be making better choices that could really change our futures.

Where does your money go?

A simple example could be as follows:

‘The average takeaway coffee costs around £3.40 per cup’ (at 23rd July 2023)

source: https://freshground.co.uk/learning-hub 

Let’s say you had 3 takeaway coffees a week (156 cups per year), that would cost around £10.20 per week, £44.20 per month and £530.40 per year.

The most popular takeaway coffee is a Latte, you could buy a pack of 8 Latte sachets from around £2.50 (source: Poundland). So, the equivalent would be that 20 packs of 8 sachets would be needed, costing a total of £50 per year. This could save you £480.40 per year.

If we then utilised the saved money and put it aside for our future. Saving £480.40 per year over a period of 15 years, assuming an interest rate of 5%, you could have a savings pot of £10,366.

That’s saving just over £10 per week!

This is obviously just a very simple example of an exchange that could be made without compromising your lifestyle but rather just making a simple swap that could free up some available cash to put away for your future.

Financial planning can help you save for the future

I am a huge advocate for saving in a pension plan as they are an extremely tax efficient savings vehicle. If we take the same example as above, but now take the £480.40 available capital and put it in a pension plan the additional tax relief could help this money grow even more.

For example:

£480.40 grossed up to include 20% tax relief equals £600.50.

£600.50 invested in a pension every year for 15 years, assuming a 5% interest, could give you a savings pot of £12,958. That’s an additional £2,592 without paying any more money in yourself.

This is a very basic example of what some simple financial planning could do to help you save for your future and create the lifestyle that you want.

For more information you can find me using the following links

https://www.instagram.com/natalie_blakebrooke/

https://www.linkedin.com/in/natalienorman79/

https://www.facebook.com/natalieanorman

https://www.blakebrooke.co.uk/

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Five reasons why your customers are scared to get in touch with you

Kirsty thinking about why your customers are scared to get in touch with you.

It’s nearly Hallowe’en, so my thoughts turn to the spooky side of life. The thing is, what if your business is the scary thing? You might know that you and your business are lovely and not terrifying, but your customers could still hesitate. Here are the top five reasons your customers are scared to contact you and what you can do about them.

They don’t know what to expect

Contacting a new business can be like the first day of school; exciting but also terrifying if you don’t know what to expect. That’s why schools send out loads of information to parents and have settling-in days for the kids.

Use your marketing to share what happens when people get in touch, book an appointment or come to a class. Tell them what they need to bring or what to wear. They’re more likely to get in touch when they can see the path ahead.

They think they won’t understand you

This probably applies to you if you work in law, accountancy or anything technical, particularly with lay clients. When I was a solicitor, legal speak created a shorthand to use with other lawyers, but I never used it with my clients. Your customers might be putting off something important because they think you speak gobbledegook.

If your customer doesn’t speak the same technical language as you, don’t use it in your marketing. Show them you’re a normal human being who’ll explain things in a straightforward way.

They’re worried about pressure sales

I hate pressure selling. When I got married, we immediately rejected the photographer who offered us a 50% discount, “but only if you sign now.” Does that ever work?

If you use sales calls in your business, there’s no single way to reassure people that you won’t do this. You can share case studies and testimonials and talk about your process on your website, blog, and emails. Knowing they’ll have time to think things over will reassure people and encourage them to book a call.

They’re scared of asking a stupid question

No one wants to look stupid or feel like they’re being a nuisance. Your future customers might have a question whose answer is the difference between them booking and walking away, but they’re afraid to ask it.

The best way to deal with this is to use FAQs. You can use these as a list or a single post on any marketing platform. Answer questions that people have asked you, but make some up, too. Talk to people in your networking groups to see what they’d ask. I love coming up with questions for clients. I’ve lost count of the number of blog topics that came out of me asking a client how something works.

They don’t know you

What’s the biggest first-day-of-school fear you can think of? Yep, will the other kids be nice? Will I make friends? When you put yourself in your marketing, you help your customers get to know, like and trust you so they aren’t scared to get in touch.

Your marketing can show people who you are before they ever meet you (if they’ll ever meet you). When you write your marketing, be yourself, and you’ll ease your customers’ minds.

If you want to write content that puts your customers’ fears to rest and lets them get to know you, I can help.  I’ll write blogs, posts, emails and whatever else you need to engage your audience and encourage them to buy. If you’d like a chat to find out how it works, you can book a call here. Alternatively, sign up using the form below for helpful hints and tips straight to your inbox every month.

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How are you going to look after yourself this summer?

Guest blog from Natalie McCoy at Urban Sole Holistics - look after yourself.

So with the schools breaking up for the summer holidays, how will you make time for yourself and protect your well-being so you don’t get burnout? You don’t want to be harassed and stressed when the children return to school.

Many of us will be trying to plan the summer holidays down to a T to ensure that they run smoothly and without arguments or the usual “I’m bored, Mommy!” Well, this is definitely what happens in our house, and those of us with children have to keep the children entertained. This sometimes, for many, is their main priority, and they forget to think about themselves.

Well, there are several ways that you can incorporate well-being into your daily routine and for it not to interfere with the summer holidays themselves.

Balance family time with solo activities

Why not connect with nature and go on a family walk where all of you are getting exercise, and the endorphins are increased to allow you to feel mentally and physically better?

Set your alarm slightly earlier and make time to meditate to set you up for the day. Go into your day with clear intentions, and this will allow you to be more focused and refreshed.

Once a day, why not do a mindfulness practice with your family, and get them to focus on the here and now? Get them to look at a picture and really reflect on what is happening just in that moment. 

Be prepared

Remember, when planning for the summer, make sure to schedule you time in for yourself and don’t forget your own well-being. Make time for yourself by doing something solely for you, go with for a coffee, a walk, or even booking a treatment as a treat. 

Preparing healthy meals over the summer and sometimes meal prepping can be a godsend to stopping any of those emergency visits to the supermarkets when everyone is hangry. 

If you’re not feeling 100% in yourself, you will struggle to look after the ones you need to, and subsequently, you will end up exhausted. 

So the time is now for you to plan and prep to keep your sanity in check. 

Natalie McCoy teaching you how to look after yourself.

If you would like to learn more, then please follow my links below.

Facebook- https://www.facebook.com/urbansoulholistictherapySolihull

Instagram – https://www.Instagram.com/UrbanSoulHolisticTherapy

Website – https://www.urbansoulholistictherapy.co.uk

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TRY STARTING THE NEW YEAR WITH A SANKALPA!

Mid-January: The time when traditionally, many of us have made New Year Resolutions to lose weight, get fitter, stop smoking or have a ‘dry’ January!  By now, we’ve often ‘fallen off the wagon’ or decided categorically not to bother!

I don’t know about you, but personally, just the thought of the word ‘diet’ makes me want to reach for the biscuit tin! Or search for that leftover box of mince pies!

The question is, why do we feel the pressure to make a New Year’s Resolution?

Apparently, it’s all to do with the Babylonians!   In ancient times, the Babylonians would make promises to the gods in the hope that they would earn good favour in the coming year.  Thousands of years on, this worldwide tradition has continued into to 21st Century.  Incredible!

New Year resolutions may work for some people, but for me, it’s a matter of reverse psychology; as soon as I’m told not to do something, it makes me want to do it even MORE! It simply doesn’t work!

However, as a Yoga practitioner of 30 years, I prefer a much more balanced approach, which absolutely works for me.  It’s also something I use throughout the year, not just for January.

This approach involves making a Sankalpa. 

Sankalpa is a Sanskrit term in yogic philosophy that refers to a heartfelt desire, an intention to do something.  It tends to be an affirmation and comes from deep within.  It’s slightly different to a resolution because unlike a personal goal to achieve something, a Sankalpa is a short positive affirmation or declaration such as “ I am happy and healthy” rather than “ I want to find happiness and get fitter”. 

Examples of a Sankalpa may be:

“I AM healthy and strong.”

“I AM at peace within.”

“I AM enough.”

“I AM loving and kind.”

“ I AM happy and confident in all I do.”

New Year image explaining a Sankalpa.

The Sankalpa is a yogic tool we regularly use to help us focus on our innermost desires; it enables us to use personal power to bring our inner beliefs to fruition.

During Yoga Nidra, a state of deep relaxation or yogic sleep is when the Sankalpa is most resonant.  It is believed that when the mind is relaxed, the Sankalpa can be absorbed by the subconscious.

Furthermore, in Yoga, we believe that whatever your Sankalpa is in life, it is sure to come true!

Maybe you’d like to try making your Sankalpa during a Yin and Nidra class?

To find out more and how Jane can help guide you in your Yoga journey, please take a peek at www.hathayogawithjane.com.

Jane Hathaway is an award-winning, Experienced Yoga Teacher (EYT) and Yoga Alliance Professional (YAP). She specialises in Trauma Resilience Embodied Yoga (TREY), Hatha and Yin Yoga and Pranayama.

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How your business life can give you content ideas

The image shows me at my desk, recommending that you use your business life to develop new content ideas.
Image by Julie Grant Photography

You know your business inside out and back to front. It’s all so familiar that it can make you blind to the possibilities that your everyday, day-to-day business life can offer when it comes to creating content ideas. If you’ve ever struggled to come up with new ideas for your marketing, you might be surprised at how many are hiding in plain sight. Here are just a few.

Answer your FAQs

What questions do your customers ask all the time? If you’ve never written any of them down, start now and answer one at a time in your content. They work well because some people won’t contact you to ask a question, but they will Google it. You can give a short answer in social media posts and a longer one on your blog. If you have an FAQ page, start there or build one as you create more content.

Listen while you network

If you go to networking events, listen to what the other attendees talk about. What are their challenges, and how could you help? I love doing this at face-to-face events, where you might overhear other people’s conversations. I know my granny would disapprove of me eavesdropping, but it works.

Tips

Sharing tips can work in two different ways. Pro tips let you share your expertise and help your customers when they need to DIY a task, so you build trust. You can also make your existing customers feel looked after and appreciated by sharing a tip that helps them get the most out of their purchase.

Share your favourite resources

Sharing some of the resources you use every day has different benefits depending on who your customers are and how much experience they have. For example, a crafting business can help new learners by giving them a beginner’s guide, but you can also show more experienced crafters that you know what you’re talking about. If you offer a service, sharing professional resources lets your audience know that you take your work seriously.

Case studies

Case studies are brilliant because they tell your future customers about people you’ve worked with before and the results you’ve achieved. You can lift stories from your day-to-day life and use them in your marketing. Ideally, get permission from the subject before you write about them, but you can also write anonymised versions if that isn’t possible.

What can new customers expect?

This might seem ridiculously obvious, but good content can sometimes be as simple as describing what happens when your customer first contacts you or walks through your door. If someone isn’t contacting you because they’re nervous and don’t know what to expect, this kind of content can help to give them peace of mind.

How to find the right person

If there are lots of different businesses that do what you do, the choice can be overwhelming for a new customer. You can help them by talking about things to look out for or questions to ask at the first meeting. Use your insider knowledge to help your audience avoid common pitfalls, or let them know what credentials to look for, and they’ll start to trust you.

Do you want to develop new content ideas and create engaging marketing content? I can help with that. I create content that speaks your customers’ language. Book a call to find out how it works.

You can also sign up to receive monthly emails packed with useful content writing and marketing tips using the form below.

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Being in community

Guest blog - Olivia Pitt - Olivia Pitt Coaching - Being in Community

As we approach the end of another year, I paused to reflect on how much ‘being in community’ has helped me to grow emotionally and spiritually, and as a businesswoman.

But what do I mean by ‘being in community’?  For me, it’s being an active member of a group that shares similar values.  It’s being in spaces where I feel safe and have a sense of belonging.  With lots of everyday demands and in the interest of self-care, I’ve had to be selective about how I spend my time. 

Here are 5 questions I ask when choosing a community:

Do we share similar values? 

If I’m investing time being involved in a group, it’s important that it’s about being supportive and celebrating each other.  One of the things I’m most proud of when it comes to the Curvy Convo community that I created for plus-size women is how much we celebrate the achievements of our members Curvy Convo – Olivia Pitt.  My ‘Keeping the Dream Alive’ coaching groups are perfect examples of this – check them out here: Group Coaching – Olivia Pitt.  I also get that same experience in my early morning circuit classes. There’s no competition, just support and encouragement to give things a go.      

What contribution could I make?

For me, it can’t be about just taking from the community.  What could I bring to the table? What value could I add?  My church community provides me with an opportunity to serve and lead, putting my skills, experience, and personality to good use.  In networking groups, bringing joy has often been the most valuable contribution I could bring.

What could I learn?

Stepping into the role of being a businesswoman was alien to me after having been an employee for most of my working life.  There were so many things I had to learn (and unlearn!), and I’ve been blessed to find a space in a business coaching group where I can be completely myself, unembarrassed about my lack of knowledge in some areas and fighting off impostor syndrome when it rears its ugly head. 

How will it help me to grow?

I’ve been ‘doing life’ with other women of faith as a member of a mentoring group since 2014.  This is where I learned about my identity and unique design.  It helped me to understand myself a whole lot more than I ever did!  I discovered that I am gifted in encouraging others. In the past two years, I’ve intentionally spent time with other women who share my gifting.  This has helped me to confidently flow in my gifting, in complete alignment with my business as a Life Coach.

Can I really be myself?

In safe communities, I’ve allowed myself to be vulnerable and let my guard down so people can see beyond the smiles and laughter.  I’ve shown up at times when I’ve felt broken, rejected, mentally drained, a failure.  In virtual spaces, I’ve done the makeup-free, braless in PJs showing up as well – this all counts!

So, my question is, are you in community? You don’t have to navigate life on your own.  You have nothing to prove.  There’s so much to be gained by meaningfully connecting with others. As you enter a new year, maybe it’s time to consider who you could ‘do life’ with. You might be the missing piece of the puzzle that the group needs.  Go for it!

Interested in finding out more? Let’s chat: Contact – Olivia Pitt You can find me on socials Courage Cultivating Coach (@oliviapittcoaching) • Instagram photos and videos or (13) Olivia Pitt Coaching | Facebook

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Why does accountability matter?

Many of my clients enjoy checking in with me at the start of their sessions as to what they have achieved since our last session, proving that they have been accountable for their actions and if they have not looking at why this may be and if they are still important. When you are the owner of a business or in a senior position it is very challenging to be your true self. People struggle with goal setting and if you are at the top of your game who can you report into with tasks you have completed and or not. Where do you get the recognition for being accountable?

The definition of accountability

Accountability is when an individual or department takes responsibility for the consequences for their performance or actions. Accountability is essential for an organisation or society. Without it, it is difficult to get people to assume ownership of their own actions because they believe they will not have to face the consequences.

What are the main principles?

Anyone that follows the principles of accountability, transparency, participation, evaluation or feedback, are more likely to develop best practices and be more successful.

Why is this so important

Accountability eliminates the time and effort you spend on distracting activities and other unproductive behaviours. When working with people from a coaching perspective we help people be accountable for their actions, help them to value their work, when done right, accountability can really help people with their confidence as they learn to deliver when they say they will.

This week I was at the start of a coaching session and I asked my client what she would like to cover in the session. My client explained that she often gets distracted with everything going on in her business, so sometimes the important tasks can be forgotten about. She explained that she wanted to be held accountable to completing her daily jobs and felt it would be useful to report her accomplishments to me each day to feel the reward of explaining what she had achieved that day.

This client of mine is by no means alone. I speak to many people who are easily distracted, whereby one of the biggest culprits can be getting lost in social media. Social media is great for many things but it can also easily suck you in, then before you know it an hour has gone by. This not only wastes time, but it also leaves you feeling unproductive and increases the difficulty of focusing on new tasks ahead because of this disappointment.

Being accountable is really important for you and your business. If you book in an appointment with a client, how do you think that client will feel if you call them late or not at all? Do you think they will value you and your service? You are constantly building a relationship with your client. Just because they have started working with you doesn’t mean they may continue if you are always late or don’t meet deadlines, and they are much less likely to refer you. Learning to be more accountable is hard but if certain procedures are followed through and areas of importance and less important areas are highlighted this will help.

How I can help

In a coaching session we can look at what are you trying to achieve. Have you given yourself a realistic time frame to complete the task and is it providing value to you and your business? Are you committed to achieving a high standard when you complete the task or are there other things that are conflicting your ability to perform well? Coaching will help make you more accountable, deal with issues that are holding you back such as distractions and your values relating to business development.

I can help, you can book a FREE 30 minutes by visiting my website.

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The power of letting things slide

A woman on a balcony letting things slide.

When I first started my business, one of the main reasons was the flexibility it gave me. When I was a solicitor there was a flexi-time policy and I changed to part-time working to give me more time with the kids but I was still basically working a 9-5. I couldn’t take an afternoon off on a whim or disappear early because it was sports day at school. Flexibility had to be planned. I was able to plan and prioritise my work but I wasn’t high enough up the food chain to decide that some things weren’t essential. Still, as a business owner, it’s taken me a while to truly embrace letting things slide. Here’s how it happened.

I took part in a challenge

Does anyone else feel as if we’re constantly batting away advice about the new thing we must do if we want our business to succeed? This is particularly true in marketing. There’s always something about why you need to add another social media platform or what kind of content you should be producing this week.

It used to make my head hurt. Then I did two things. I subscribed to emails from Anita Popat, who only tells you the social media stuff you need to know. Then I did a 3-day Facebook challenge with Libby Langley designed to help you make marketing decisions based on your personality and values. It taught me what I already knew. Stop listening to people who say ‘should’ and do what feels right for you.

The family holiday

Then came the Easter holidays. You know the drill. I’m a business-owning mum so the school holidays are always a balancing act. The first few days after the kids broke up were fine because I was still in work mode. I had a plan and there was work I’d promised to do. Then I went on an actual holiday. We got on a ferry and went to Holland for a long weekend. It was glorious (the weather and the place) and I realised how much I’d needed some time out. A chance to play with my kids, go swimming every day and drink lager on a weeknight. I hadn’t realised how tired I’d been. I told myself that I’d have a day off when we got back from Holland then I’d start working again.

The reframe

We got back from holiday and I didn’t get back to work. My brain didn’t want to. I read some emails but mainly I wanted to have days out with my boys before they went back to school. At first, I thought I was being lazy. I told myself I should have been working. Then I remembered that I don’t listen to people who tell me what I should do and gave myself a break. I didn’t post a single thing on social media for a whole week. The world didn’t end. No one forgot I exist. All the work that pays my bills is still getting done. Those extra few days gave me the headspace I needed to decide what was important in my life. I realised that letting things slide was the best thing I could have done.

Why am I telling you all this? It’s because sharing our stories is important. When you’re a business owner people sometimes forget you’re a human being as well. I hope that by giving you a glimpse behind the scenes I’ll encourage you to do the same. If you’d like to have a chat about it, you can book one here.