How can a copywriter help you get organised?

by Kirsty France | Oct 13, 2025 | content ideas, content marketing, content strategy, content writing, marketing

I don’t do marketing strategy. Except, I kind of do. Sort of. Good copywriting is built on understanding who you’re talking to, where you’ll find them and what you want to achieve. We won’t get anywhere if the language I use to speak to your people misses the mark....

It’s not about you: why your marketing needs to focus on your customers

by Kirsty France | Jun 11, 2025 | content ideas, content strategy, customer experience

Have you ever written new marketing content and got all excited about how clever or impressive your new product or service is? Or do you think that everyone knows what you do and anything you might have to say will be predictable and boring? The trouble with both...

How can your marketing look after your existing customers?

by Kirsty France | Sep 2, 2024 | content ideas, content marketing, content strategy, content writing, copywriting, writing

You know that good customer service is vital to your business. You might think that marketing is all about bringing in new people, but it can also look after your existing customers. It’s about going above and beyond basic information, like your delivery updates,...

What are your big marketing topics?

by Kirsty France | Jun 10, 2024 | content ideas, content marketing, content strategy

Does the phrase ‘content marketing strategy’ bring you out in a cold sweat? Yeah, me too and I write the content! It’s easy to overcomplicate things, but marketing only needs to tell people who you are, what you do and how that helps them. In practice it can be a bit...

What do beginners need to know about what you do?

by Kirsty France | Apr 29, 2024 | blog writing, content ideas, content marketing, content writing, copywriting, marketing, writing

You’re an expert at what you do, so it might be hard to remember when you were a beginner. However, when new people see your content, a few of them will probably be completely new to the kind of work you do. It’s worth thinking about ways to talk to them, so ask...

Can you create a new angle on an old marketing idea?

by Kirsty France | Apr 8, 2024 | blog writing, content ideas, content marketing, content writing, copywriting, marketing, writing

If you’ve been creating marketing content for a while, you might feel like you’ve said it all. (I know I sometimes do.) However, your existing content can be a great source of new ideas. Here are some ways to find a new marketing angle on an old idea. Revisit an old...