Who do you want to talk to in the New Year?

by Kirsty France | Dec 18, 2023 | business growth, content marketing, content strategy, content writing, writing

What do you do next when you’ve set your New Year business goals and worked out what your marketing needs to look like? Think about who you want to work with. Writing content that speaks to your ideal customers means you get to work with people you love, which makes...

Want to create engaging content? Look at your numbers

by Kirsty France | Dec 4, 2023 | blog writing, content marketing, content strategy, content writing, social media, website copy

You might not think words and numbers have much in common, apart from co-existing on a school curriculum. However, your analytics can tell you a lot about what content is striking a chord with your audience and helping you achieve your business goals. Here’s my guide...

Five ways to turn followers into customers

by Kirsty France | Sep 5, 2023 | content marketing, content strategy, content writing, social media

Have you spent time building a following on social media only to find it hasn’t translated into paying customers? It’s more common than you think. Read on for some ways to tailor your content to encourage your audience to buy, and don’t forget that these can work...

The building blocks of your Christmas marketing plan

by Kirsty France | Jul 10, 2023 | Christmas, Christmas marketing, content marketing, content strategy, content writing, marketing

Creating your Christmas marketing plan as early as possible is a good idea, but where do you start? Your festive marketing will work best if it’s consistent with your existing brand, but you may also need to make a few changes. Here’s my guide to the building blocks...

How you can reuse old marketing content

by Kirsty France | Jun 12, 2023 | content marketing, content strategy, content writing, marketing

Batch-creating content is one of the easiest ways of creating consistent marketing content when you’re busy, but it’s not the only way. If you’ve been marketing your business for a while, you might think you’ve covered every possible subject. You could be right, but...

What kinds of content will help you grow your audience?

by Kirsty France | Mar 21, 2023 | content marketing, content strategy, content writing, marketing

Image by Julie Grant Photography Growing your business means getting yourself noticed. What content can you create to attract new social media followers and website visitors and let people find out about you when you’re not face-to-face? Read on for some ideas. Be...