Can you share technical information with your customers?

by Kirsty France | Dec 2, 2024 | content marketing, content writing, marketing

How much of a geek are you? I’m willing to bet that if I asked you to talk about your business and why you love what you do, you could talk both my ears off. Business owners like us do what we do because we love it, which gives us an excuse to be a bit geeky....

Are you scared to put your personality into your content?

by Kirsty France | Nov 11, 2024 | branding, business growth, content marketing, content writing, copywriting, marketing, writing

When you’re a one-person business, you might not think of yourself as having a brand identity, but you probably know that your personality matters. Your character and values affect how you work, sell, and treat people. If you’re scared to put your personality into...

Can you talk about sensitive subjects in your blog?

by Kirsty France | Nov 4, 2024 | content writing, copywriting, writing

How do you deal with sensitive subjects in your content? Do you ignore them, skirt around the edges or share everything? You might wonder whether your definition of a touchy subject is the same as other people’s and worry about upsetting someone if you get it wrong....

Do you want to tell a good marketing story?

by Kirsty France | Sep 30, 2024 | blog writing, content marketing, content writing, copywriting, emotional marketing, marketing, storytelling, writing

Once upon a time, our ancestors gathered around fires to tell stories that kept them alive. It bonded the tribe so they’d all look after each other and know to watch out for that scary-looking tiger that came ‘this close’ to eating the storyteller....

How can your marketing look after your existing customers?

by Kirsty France | Sep 2, 2024 | content ideas, content marketing, content strategy, content writing, copywriting, writing

You know that good customer service is vital to your business. You might think that marketing is all about bringing in new people, but it can also look after your existing customers. It’s about going above and beyond basic information, like your delivery updates,...

Five reasons to repurpose your website copy

by Kirsty France | Jul 1, 2024 | content marketing, content strategy, content writing, website copy

Using the right words on your website helps you attract your ideal customer and make more money. You’ll also enjoy your life more. You can work with people who get you instead of those who complain because your service wasn’t what they expected. When you’ve gone to...