by Kirsty France | Jan 15, 2024 | blog writing, content marketing, content writing, copywriting, emotional marketing, marketing, writing
Image by Julie Grant Photography AI can be a helpful tool when you write content marketing, but a human writer will give you better results in some situations. An AI can help you plan or develop ideas (and yes, I asked ChatGPT for some suggestions for this post). When...
by Kirsty France | Jan 8, 2024 | AI, blog writing, content marketing, content writing, copywriting, writing
I know you probably expect a writer like me to react to any mention of AI the way that Dracula might respond to someone brandishing a cross in his face. Basically, hissing and hiding my face. However, it’s becoming more of a feature in the content writing landscape,...
by Kirsty France | Dec 18, 2023 | business growth, content marketing, content strategy, content writing, writing
What do you do next when you’ve set your New Year business goals and worked out what your marketing needs to look like? Think about who you want to work with. Writing content that speaks to your ideal customers means you get to work with people you love, which makes...
by Kirsty France | Dec 4, 2023 | blog writing, content marketing, content strategy, content writing, social media, website copy
You might not think words and numbers have much in common, apart from co-existing on a school curriculum. However, your analytics can tell you a lot about what content is striking a chord with your audience and helping you achieve your business goals. Here’s my guide...
by Kirsty France | Nov 13, 2023 | Christmas, Christmas marketing, content marketing, content writing
Do you want to avoid Christmas clichés in your marketing? You might automatically say yes, but they can have their benefits. People like familiarity because it makes them feel comfortable. At the same time, they can be overly predictable, taking all the wonder out of...
by Kirsty France | Nov 6, 2023 | Christmas, Christmas marketing, content marketing, content writing, emotional marketing, marketing
Image by Julie Grant Photography No matter how you do marketing for the rest of the year, Christmas is a little bit different. The way your audience is feeling will probably change. They might have warm and fuzzy feelings, be completely stressed out, or even a...
