by Kirsty France | May 2, 2022 | blog writing, blogging, branding, business life, content marketing, copywriting, emotional marketing, marketing, storytelling, work life balance, writing
You’ve probably seen loads of marketing advice telling you that you need to share your knowledge and establish yourself as an expert in your field. That’s all true. When you have a small business, you need to go one step further and share a bit of your life with your...
by Kirsty France | Mar 21, 2022 | storytelling, work life balance, writing
Photo by Andrea Piacquadio from Pexels I don’t think I’m alone in having a lot of different things in my life. We’ve all got those metaphorical balls (the ones we juggle, but occasionally the other kind too). There’s all the life stuff; the home,...
by Kirsty France | Feb 21, 2022 | business life, storytelling
Photo by Kat Smith from Pexels I’ve talked about sharing your story in your marketing so many times, yet there’s one story that I’ve always held back. As I write this, I’m still wondering whether it will end up out in the world for you to read. The only...
by Kirsty France | Jan 24, 2022 | storytelling, writing
Photo by Andrea Piacquadio from Pexels I was listening to the news recently and heard Michael Rosen talking about ‘that’ Downing Street cheese and wine party that wasn’t a party. As you might remember, Michael is a poet who was hospitalized with...
by Kirsty France | Dec 16, 2021 | short story, storytelling
Photo from Pixabay via Pexels DI Alan McLean sighed and looked at his watch. Only ten minutes until sunset. He could only guess what time Victor Alexander would return home from work and find whatever he was going to find. McLean pulled the file across the desk and...
by Kirsty France | Nov 29, 2021 | business life, Christmas marketing, storytelling, work life balance
Photo by Valeria Boltneva from Pexels It’ll soon be time to hang up the ‘closed’ sign and head off for Christmas. (My closed sign is metaphorical – my office is in the garden and I don’t get visitors.) I know that there are lots of things that are...
