by Kirsty France | Sep 27, 2021 | business life, content marketing, marketing, storytelling, writing
Photo by Amber Gosden There are days when I sit down to write, and it all just works. Today isn’t one of them. There are two sets of circumstances that allow me to just open a new document and get going. Firstly, there are times when I have a plan. I’m either writing...
by Kirsty France | Sep 6, 2021 | content marketing, copywriting, email marketing, marketing, storytelling, writing
Photo by Suzy Hazelwood from Pexels Once upon a time, there was a brave warrior princess who decided to start a business. She told lots of stories in her email marketing so her customers would love her, and her business was a great success. The end....
by Kirsty France | Jul 5, 2021 | blog writing, blogging, content marketing, marketing, outsourcing, storytelling, writing
Image by Ekaterina Bolovtsova via Pexels When you start coming up with blog topics, there’s one very important thing to keep at the front of your mind. Your customer. Whatever you write about, ask yourself, “Will my customers care about this?” If they won’t, don’t...
by Kirsty France | May 24, 2021 | business life, storytelling, work life balance
Husband swimming the Channel – photo courtesy of James Spencer-Matthews In case you’re reading that question and wondering what the answer is, well, it’s me. I would. You’ll hear lots of business gurus telling you that business success is all about you – how...
by Kirsty France | Apr 26, 2021 | business life, storytelling, work life balance, writing
Photo by Suzy Hazelwood via Pexels I’m one of those people who always wanted to be a writer, even if it wasn’t always the only thing I did. I’ve shared the story behind leaving my old career and starting a new one before, but I’ve never really talked about the reasons...
by Kirsty France | Mar 22, 2021 | blog writing, blogging, business life, storytelling, work life balance
Photo by ThisIsEngineering from Pexels Like a lot of you, I’m a Mum who has had her kids at home for the last couple of months. The last period of home school (if you can really call it that) taught me a lot. It meant that I felt a bit more prepared for the day-to-day...
