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Why is it hard to turn your knowledge into great website copy?

Why is it hard to turn your knowledge into great website copy?

by admin | Feb 25, 2026 | website copy

You know what you do and how you help your customers, but it can be challenging to put it into words. You start writing website copy, blog, or social media content, and end up with massive paragraphs that are difficult to read, or something short that feels like it’s...

Case study: website copy for Communicate OCE

by Kirsty France | Mar 25, 2025 | Case study, copywriting, website copy

Making changes in your business can take time, and it’s wise to reflect as you go through the process. When I first met Heather Sanders from Communicate OCE, she had already thought long and hard about whether she needed a website and what she wanted to achieve....

Five reasons to repurpose your website copy

by Kirsty France | Jul 1, 2024 | content marketing, content strategy, content writing, website copy

Using the right words on your website helps you attract your ideal customer and make more money. You’ll also enjoy your life more. You can work with people who get you instead of those who complain because your service wasn’t what they expected. When you’ve gone to...

Want to create engaging content? Look at your numbers

by Kirsty France | Dec 4, 2023 | blog writing, content marketing, content strategy, content writing, social media, website copy

You might not think words and numbers have much in common, apart from co-existing on a school curriculum. However, your analytics can tell you a lot about what content is striking a chord with your audience and helping you achieve your business goals. Here’s my guide...

5 ways you can blog without needing a website

by Kirsty France | Oct 10, 2022 | blog writing, blogging, content marketing, content writing, marketing, website copy

Photo by Pixabay: https://www.pexels.com/photo/author-blog-create-creative-267569/ You’ve decided to write a blog that’ll stand up on its own or form part of your marketing strategy, but you don’t have a website yet. Maybe you don’t need one at all. You want to start...

Do you need a website to write a blog?

by Kirsty France | Oct 3, 2022 | blog writing, blogging, content marketing, content writing, website copy, writing

The short answer to this is that no, you don’t. The question is, will a standalone blog help you to achieve your goals if it isn’t part of a larger website? Here’s my rundown on the reasons why you don’t need a website to write a blog and why you might want a website...
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Latest Posts

  • Writing for Humans: How UX Makes Your Content Actually WorkFebruary 25, 2026
  • Why is it hard to turn your knowledge into great website copy?February 25, 2026
  • User experience: why the words on your website matterFebruary 25, 2026
  • 10 lessons from 10 years: what I wish I’d known when I started my businessFebruary 25, 2026
  • The story so far: celebrating ten years in businessFebruary 25, 2026

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