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How to come up with new content ideas

by Kirsty France | Jan 9, 2023 | content marketing, content strategy, content writing, marketing

Image by Julie Grant Photography There comes the point in every small business owner’s life when you think you must have talked about your business from every possible angle. How can you come up with new content ideas when your audience has heard it all before? But,...

Case study: writing a blog for Goldfinch Marketing’s client

by Kirsty France | Dec 9, 2022 | blog writing, blogging, Case study, content writing, outsourcing, writing

One of my favourite things about my work is the chance to learn about the different ways that creative people work. I loved art at school, but I know that there are artists and designers out there that are far better at creating visuals than I am. Hand me a pen and a...

How to match your marketing to your business goals

by Kirsty France | Dec 6, 2022 | content marketing, content writing, marketing, writing

http://Photo by RODNAE Productions: https://www.pexels.com/photo/white-printer-paper-on-yellow-table-7414305/ “A dream is just a dream. A goal is a dream with a plan and a deadline.” ~ Harvey Mackay I like this quote for its optimism; you can dream, but you only get...

Are you making one of these blogging mistakes?

by Kirsty France | Nov 1, 2022 | blog writing, blogging, content marketing, content writing, marketing, writing

Photo by Cup of Couple: https://www.pexels.com/photo/crumpled-papers-near-a-person-writing-on-a-notepad-6632868/ A blog is brilliant for letting your audience get to know you and how your business helps them, but it only works if people keep reading and take action...

5 ways you can blog without needing a website

by Kirsty France | Oct 10, 2022 | blog writing, blogging, content marketing, content writing, marketing, website copy

Photo by Pixabay: https://www.pexels.com/photo/author-blog-create-creative-267569/ You’ve decided to write a blog that’ll stand up on its own or form part of your marketing strategy, but you don’t have a website yet. Maybe you don’t need one at all. You want to start...
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  • Writing for Humans: How UX Makes Your Content Actually WorkFebruary 25, 2026
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  • 10 lessons from 10 years: what I wish I’d known when I started my businessFebruary 25, 2026
  • The story so far: celebrating ten years in businessFebruary 25, 2026

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