by Kirsty France | Apr 4, 2022 | blog writing, content marketing, copywriting, emotional marketing, marketing, writing
Photo by Ekaterina Bolsova via Pexels Does your marketing get in touch with your customers’ emotions? I don’t expect you to have them sobbing into their cornflakes all the time, but emotional marketing can be incredibly powerful. The adverts that you remember are the...
by Kirsty France | Mar 21, 2022 | blog writing, blogging, Case study, copywriting, marketing, outsourcing, website copy, writing
My work with Fishers Solicitors started thanks to a conversation about my packaged services at a networking event. If you’re at all familiar with my work, you’ll know that’s a common occurrence. I’m usually involved in the conversation in question, but this time I...
by Kirsty France | Feb 28, 2022 | blog writing, blogging, content marketing, content strategy, marketing, social media
Photo by Karolina Grabowska from Pexels When you repurpose your blog, you take it from being a series of lovely, informative posts on your website to a content-generating machine. No, I’m not exaggerating. When you’ve gone to the effort of writing a...
by Kirsty France | Feb 7, 2022 | blog writing, blogging, content marketing, editing
Photo by Suzy Hazelwood from Pexels Have you ever sat looking at a blog post you’ve just slaved over and felt that it was just a bit – meh? Could it possibly be a bit waffly and difficult to read? Maybe you’re just wondering why anyone would be...
by Kirsty France | Nov 8, 2021 | blog writing, blogging, Case study, content marketing, marketing, writing
Image by Just Jules jewellery Freelance life has its ups and downs, but sometimes you get lucky. One of my lucky moments involved meeting the lovely Jules Baines from Just Jules jewellery. I met Jules networking (I know, this is a recurring theme for me). We became...
