by Kirsty France | Dec 16, 2024 | blog writing, Christmas marketing, content writing, copywriting, writing
There’s something magical about the idea of a snow-covered workshop at the North Pole, where Santa supervises his elves as they make toys and get ready to load the sleigh on Christmas Eve. You might not think Santa’s workshop has much to do with copywriting, but I...
by Kirsty France | Nov 13, 2023 | Christmas, Christmas marketing, content marketing, content writing
Do you want to avoid Christmas clichés in your marketing? You might automatically say yes, but they can have their benefits. People like familiarity because it makes them feel comfortable. At the same time, they can be overly predictable, taking all the wonder out of...
by Kirsty France | Nov 6, 2023 | Christmas, Christmas marketing, content marketing, content writing, emotional marketing, marketing
Image by Julie Grant Photography No matter how you do marketing for the rest of the year, Christmas is a little bit different. The way your audience is feeling will probably change. They might have warm and fuzzy feelings, be completely stressed out, or even a...
by Kirsty France | Jul 10, 2023 | Christmas, Christmas marketing, content marketing, content strategy, content writing, marketing
Creating your Christmas marketing plan as early as possible is a good idea, but where do you start? Your festive marketing will work best if it’s consistent with your existing brand, but you may also need to make a few changes. Here’s my guide to the building blocks...
by Kirsty France | Jul 4, 2022 | blog writing, blogging, Christmas marketing, content marketing, marketing, writing
Photo by Brigitte Tohm from Pexels Yes, I’m publishing this blog in July. No, I haven’t lost my mind. There are already business owners on my social media feeds talking about buying baubles. I know that there are marketing professionals out there who...
