Tag: Christmas marketing

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Case study: a Christmas blog for a non-Christmassy business

A Christmas blog for a locksmith - case study
Photo by Katrien Grevendonck from Pexels

How do you market your business at Christmas when your service isn’t seasonal? A Christmas blog sounds like a great idea but what on earth do you talk about? If the problem you solve could come up at any time of year, you might find yourself struggling to make it festive.

The good news is you just need a bit of lateral thinking. You might also need a writer who doesn’t work in your business every day.

The client

The client came to me through an SEO expert they’d been working with to improve their search rankings. They’re expert locksmiths based in Scotland and serving a clear geographical area, so their SEO campaign was helping them to build their local reputation. They wanted to let local people know about their employee credentials and show why their service was better than the competition.

They were already starting to see results and then came the question of the Christmas blog.

The challenge

The great thing about being a locksmith is that people could need your services all year round. This is good for business but not so great for your Christmas marketing. Do you ignore Christmas altogether or try to include it? The client had only just started blogging and didn’t want to lose momentum. They also realised that a Christmas blog would be more likely to attract readers. The question is, how do you make it interesting and relevant to your audience?

The Christmas blog solution

Luckily for the locksmiths, they were working with me, a writer with a strong lateral thinking streak. It turns out that people lock themselves out of their houses much more often at Christmas, simply because they’re distracted or out of their normal routine. There’s also the increased risk of burglary when your house is full of presents. We talked about simple solutions and included details of what a locksmith could help with. It was helpful and sent a clear message.

So, there you have it – a Christmas blog for a non-Christmassy business. If I can help you to create one of your own, email me or book your no-obligation discovery call here.

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Are you ready to start planning your Christmas marketing?

A woman with hot chocolate getting ready to plan her Christmas marketing
Photo by Brigitte Tohm from Pexels

Yes, I’m publishing this blog in July. No, I haven’t lost my mind. There are already business owners on my social media feeds talking about buying baubles. I know that there are marketing professionals out there that have already been planning their Christmas marketing for months now. I actually said the words “we could do a Christmas gift guide” to a client when it was still June.

When it comes to Christmas marketing business owners tend to fall into one of four camps. There are the ones who are already on it (if you need some help with the copy, get in touch). Then there are the ones who aren’t going to do anything because Christmas is irrelevant to their business (I may have news for you). Maybe you think it’s far too early to think about Christmas marketing, even if you’ve already started buying stock. Or perhaps you start thinking about Christmas sometime around 25th November. The thing is, if you’re going to do any festive marketing it’s worth thinking about it now.

I’m not suggesting that you jump into content creation right now (unless you really want to). All the same, a bit of thought and planning now will make things much easier further down the line, plus you’ll have plenty of ideas if you need to get someone else (like me) to do the creating for you. So, here are a few things to think about for your Christmas marketing.

Start with a blog

You won’t be surprised to hear me suggest this. Even if Christmas isn’t peak season for you, a blog can be reused and shared throughout your marketing, so you build awareness. If it’s your busiest time, a blog gives you a central piece of content that you can break down and share as individual posts. It means you’re more likely to be found by people buying gifts, looking for inspiration or just trying to survive the Christmas stress.

Be helpful

I know that for most of you Christmas marketing is about making sales. That’s OK. The important thing to remember is that you’re more likely to make a sale if you’re being helpful. Put yourself in your customers’ shoes. Offer them a solution to a problem. That solution might end up with them buying something. Even if it doesn’t, you’ll have created a good impression and started to build a relationship that’s based on trust.

Ideas for product-based businesses

Need some ideas? No problem. If you’re a gift-based business, start by making gift recommendations alongside some lovely pictures and links to buy. You could create a whole series of blogs with gifts for mums, dads, aunties, little kids – you get the idea. If you have gifts for the person who has everything or is difficult to buy for, talk about that. You could even do a round up of Secret Santa gifts if you have lots of stocking fillers to share.

Ideas for business that create the perfect day

If you help to make Christmas easier or more enjoyable, talk about it in your Christmas marketing. Do you do home delivery, help with meal prep or offer gift wrapping? Can you suggest 5 ways to keep the family entertained when they’re full of turkey or sick of the sight of each other? Talk about ways to survive Christmas without getting frazzled or share expert tips for busy people. If you can make the whole thing less stressful, your customers will love you.

What if your business isn’t Christmassy?

Writing a Christmas blog for a non-Christmassy business takes a bit of lateral thinking. It starts with putting yourself in your customers’ shoes. Can you offer tips to make extra family time less stressful? Could you help them avoid a Christmas Day emergency? Quick self-care tips are perfect for this time of year. You could just focus on fun – share some Christmas jokes or write a funny blog. My personal favourites are this one I wrote for an insurance broker about insuring Santa and a will writer’s letter to Santa.

Have I got you thinking? If you’d like to talk over some ideas and find out how I could write your blog for you at any time of year, you can book your free discovery call here.

Further reading

If you’d like to go a bit more in depth on the Christmas blog ideas, I’ve got a whole load of them here:

This is for you if your business sells gifts

If you help to create the perfect day

Or if your business isn’t Christmassy at all

You can also sign up to my mailing list for hints and tips straight to your inbox every month. You can unsubscribe whenever you like and I won’t share your information with anyone else.

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A copywriter’s letter to Santa

Santa reading a letter from a copywriter
Photo by Jill Wellington from Pexels

I don’t know about you, but I sometimes struggle to tell people what I really want for Christmas. Mostly because the things I want always sound so boring when they come out of my mouth. “Oh, you know – books, gin, new slippers.” Yes, I have reached the age where new slippers or a nice scarf are the perfect present. But what if we had to be creative and write a letter to Santa as adults? What would you actually ask for? I started writing a list then remembered I’m a copywriter. The impulse wouldn’t be to just write to Santa. It would have to be a sales pitch. So, with that in mind, read on for my list. Then find out how the copywriter in me would pitch it to the big guy…

What I really want for Christmas

  1. A day to myself
  2. A big pile of books
  3. A day out that the grown-ups will love as much as the kids

The copywriter’s letter to Santa

Dear Santa,

How are you? I know it must have been a tough year – did you have to put the elves on furlough for a while or were you able to stay open as an essential service? Hopefully it was the latter because we really need some extra Christmas cheer this year. I know you’re busy and the elves are working their fingers to the bone making all the toys so I’m keeping it simple. That way you can just scatter some of your magic dust in the direction of this copywriter and her family.

The thing is, I’ve been really good this year. In fact, my whole household has. That’s why I’m not just asking for things for myself. I’m thinking of them too. That’s why I really, really want a day to myself. Yes, you read that right. I don’t mind where it happens. Truth is, it’ll take me from a stressed out and, frankly, irritable Mum to a person who’s lovely to live with again. Won’t that be great for everyone?

While you’re in the mood to give me some time on my own, I’d really appreciate a big pile of books to go with it. I know there’s a teetering pile of unread paperbacks by my bed and I’ll get to those, I promise. It’s just that I’d really love to read something that someone else chose because they thought I’d enjoy it. I always think that books are a portal into someone else’s world. We could definitely do with a bit more of that at the moment. If everyone does the same maybe you won’t have to deliver to so many war zones in the Christmases yet to come.

One final thing. I don’t know what it’s like for you up there in the North Pole, but down here in Leicestershire life gets busy. We spend so much time juggling that we forget to have fun. Either that or we find ourselves having the same days out over and over again until everyone is bored and grumpy. I know you’re a big fan of keeping the Christmas spirit going all year so here’s how you can help. Find us a new day out that we’ll all love. That way, when you settle down for your long winter nap you’ll know that there’ll be peace on earth (at least, there will at my house).

Thanks for everything Santa (especially the time off, books and family fun). There’ll be a mince pie and a dram waiting for you at my house.

Happy Christmas,

Love Kirsty x

Would you like to create a new pitch for your audience? (Or even Santa.) Get in touch and let’s have a chat about how I can speak your customers’ language.

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Are you speaking your customers’ language?

Speaking your customers' language helps you have really interesting conversations.
Photo by Anastasiya Gepp from Pexels

Have you ever read something that was so far above your head it might as well have been an aeroplane? Did you look at the opening sentences and realise that it meant absolutely nothing to you? Believe it or not, this can be a good thing. I know a lot of small business owners get worried about using language that will exclude potential customers. The truth is, if you’re specific about who is most likely to buy you can talk to them in a way that will resonate. They’ll read your stuff and think ‘this person really understands me’. That’s when they become a customer. If you read something that really isn’t for you, you can move on. Hopefully that’s what it was designed to do. But if you’re not speaking your customers’ language it means you’re not reaching them in your marketing. Here’s how to put that right.

Is your customers’ language formal or informal?

The first thing to work out is how you want to talk to your audience. Your brand identity will be a big part of this. Do you need to be taken seriously or can you have a bit of a laugh? Of course, there are no absolutes. Even professionals like accountants or lawyers are allowed a sense of humour. You might be an expert who’s trusted because you use straightforward language and don’t try to bamboozle clients with loads of jargon.

Think about how you’d talk to a customer if you met them face to face and take it from there.

Are your customers experts?

I ask this because speaking your customers’ language means meeting them where they are. If you’re a physiotherapist writing something for other medical professionals you can assume they’ve got a fair bit of pre-existing knowledge. A beginner’s guide to human anatomy would just come off as condescending. If, on the other hand, you’re talking to people who don’t know anything about what you do, using industry jargon will just lose them.

It’s all about finding the right level for the audience you want to attract.

Which platform are you using?

The language you use should stay consistent across all of your platforms – up to a point. If the way you come across on your website is totally different from how you are on social media or in person, you’re only going to create a massive disconnect. Doing that means that your customers don’t know which version of you to expect. You end up losing the trust you’ve taken time building.

However, there are different ways to express your personality. Your website should be professional but you can still show the same sense of humour that you have on social media. It’s just more relaxed on social.

What are you trying to achieve?

This is the really important bit. When you talk to your audience, what are you trying to achieve? How do you want them to see you? Professional but approachable, friendly, fun, trustworthy? Do you want them to respect your expertise but still feel they can talk to you as a friend? I suppose the real key is to think about what your audience needs from you. What do they need to know about you to take the step from social media follower to customer?

When you learn to speak your customers’ language that’s really what you’re doing.

Do you need help speaking your customers’ language? Whether you’re looking for sparkling web copy, product descriptions and blogs to promote your business this Christmas, or new marketing for the New Year, I’m here to help. Book your discovery call to find out how refreshing your copy can help you communicate with your audience. Or just sign up using the form below to receive copywriting tips and advice straight to your inbox every month.

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How you can write product descriptions that sell

Product descriptions
Photo by Ylanite Koppens from Pexels

When you sell products online you might think that the images you use are the most important thing. Of course, if your images are rubbish you won’t sell much. Your customers need to be able to see what they’re buying and imagine themselves using it. The thing is, the photos are only one part of that. Your product descriptions take it to the next level. The words you use allow your customers to create their own mental images. They take the photos you’ve used and imagine themselves using your products or handing them over as a gift. It doesn’t just show them what they could have, it allows them to see themselves as if they’ve got it already. When you use product descriptions that conjure up the feelings your customers will experience when they’ve bought something from you, that’s the magic that persuades them to buy. Here’s how to do it.

Include the basics

I shouldn’t need to say this, but a high street retailer recently lost an online sale because their kids’ shoe sizing didn’t tell me whether the shoes would fit my child. I know. Don’t let that happen to you. Include basics like price, size and the materials or ingredients used. Some customers will message you to ask, but most won’t. They’ll just go somewhere that has clearer information.

Talk about benefits

Pretty much every sale ever made happens because the person buying the product can see how it will solve a problem or improve their life. Think about how each product will help your customer. It could give them a tidier house, entertain their children or save them time when they’re trying to get out of the house in the morning. Show them what it would be like if they had this product in their life and they’ll bite your hands off to buy.

Engage their senses

This can be a tricky one, but it’s another element that engages your customer’s imagination. Help them to experience a physical sensation or an emotion. How will that gorgeously soft scarf feel when they wrap it around their neck? Let them imagine the joy on their child’s face when they open the perfect gift on Christmas morning. (Or possibly the early hours if we’re honest.) Letting people see what life will be like when they’ve bought a product increases the chance that they’ll actually buy.

Make it scannable

Some bits of your product descriptions work best as a short paragraph. For others, make a list. If your products have features that are likely to be really important to your customers, make them easy to spot.  You might want to highlight safety features, eco-friendly credentials or high quality ingredients. It also makes your product descriptions shorter and easier to read. No-one wants ‘War and Peace’ when they’re just doing a bit of shopping.

Tell a mini story

Telling a mini story isn’t essential to good product descriptions, but it can work really well. For example, if you use materials that have an interesting back story, why not mention it? Talk about the tweed you bought from a family who’ve been making it for a hundred years and how you brought it home to create a handcrafted bag that will hold every working day essential. Tell your customers about the people who create your favourite wine or that extra special cheese. If it taps into something your audience cares about it can work really well.

Do you need help writing your product descriptions? For a limited time only, I’ll write them for you! Get ready for Christmas with brilliant product descriptions that you can use on your website, in your social media posts, emails… pretty much anywhere you like. Click here to book your discovery call to find out more. Or sign up to my mailing list for hints and tips straight to your inbox every month.

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Christmas in September? Are you kidding me?!

The adventure begins - Christmas in September
Photo by Simon Migaj from Pexels

I know you probably don’t want to think about Christmas and believe me, I’m with you. All the major retailers can do one until after Halloween. But we can’t do that. When you’re a small business owner the best time to think about Christmas is July. Or April. Or maybe even January. Certainly any time other than December. Yet that’s what so many of us do. Here’s why you need to need to resist the urge to say ‘bah, humbug’ and get into the Christmas spirit as soon as possible.

This year needn’t be a write off

There’s no denying it, 2020 has been monumentally crap. I don’t normally use even the mildest swearwords in my blog so you can tell it’s bad just by that. We’ve all struggled in different ways. Yet there have also been bright spots. I’m not going to rehearse them all here – for one thing, I’ve no desire to create something that could be used on the BBC with some inspiring music behind it. I’m highly tempted just to pull the duvet over my head and wait it out until spring. The trouble is, I’d miss the chance to make the best of the last bit of the year. We don’t know what’s going to happen next but we can still make a plan to end the year on a high. If the plan needs to change, that’s OK. We’ve spent the year practising for that.

If thinking about Christmas is taking you back to early lockdown, don’t worry. There were lots of businesses worrying about being seen to profit when others were struggling. Selling Christmas gifts could bring those feelings out again, but it shouldn’t. You’re helping to make people happy and putting food on your family’s Christmas table. There’s nothing wrong with that.

You can share some Christmas cheer

The other good thing about planning for Christmas is that it will make people happy. There’s been a whole heap of doom and gloom but I’m starting to hear people get cautiously excited about Christmas. We’ll almost certainly have to adapt to whatever the rules turn out to be. Our expectations have probably already been lowered but we can still have some fun. The days leading up to Christmas feel different from the rest of the year. They’re just a bit more sparkly. That’s true even if you’re stressed out with kids, shopping and running a business.

There won’t be Christmas fairs and school plays this year. I’ve no idea whether Santa will have a socially distanced grotto. But the lights and Christmas trees can still go up and you can make your social media feed a winter wonderland. (If you feel like it.) We’ll all be looking for new and different ways to find our Christmas spirit and your business can contribute to that.

You don’t have to have a Christmassy business

If you’re reading this thinking ‘hang on, my business doesn’t sell anything to do with Christmas’, don’t worry. You can still have some fun. Show people what you’re up to, even if it’s only with photos of Christmas jumper day or the office tree. There are even ways to create a Christmas blog post that will give your audience something to think about or make them chuckle.

Of course, you could even turn the whole thing on its head and say ‘bah humbug’. There would be plenty of people agreeing with you and you might even make them laugh. If it reflects your sense of humour you could find yourself with a whole new audience.

If you need some help with your Christmas marketing I’ve got two useful things for you. If you don’t have the time to plan and write your own Christmas marketing, I can do it for you. I’ll write 24 social media posts to take you from 1st December to Christmas Eve, along with a Christmas themed blog post tailored to your business. You supply the images and I’ll do the rest. If you’d like to find out more book your no obligation discovery call here.

If you’d rather do it yourself you can buy my eBook with ideas for posts from 1st December to Christmas Eve, here. Or sign up to my mailing list for hints and tips straight to your inbox.

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5 business Christmas gifts for your favourite business owner

Business Christmas gift

Have you made a Christmas list? When you run a business, Christmas gifts can start to shift towards practicality, or even become completely intangible. For most of the small business owners I know, the list goes something like this:

  1. More sleep.
  2. Even more sleep.
  3. Snacks.
  4. Financial security.
  5. Gin.

Does that look familiar? Now obviously that list is only useful if you’re happy to drown in snacks and alcoholic beverages. Actually, now I write it down that doesn’t sound too bad. But what if your loved ones would like to get you something that will really help your business? I promise that business Christmas gifts don’t have to be boring. So, if you’re being asked for suggestions (or if you’re reading this looking for ideas for the business owner in your life), here are my top 5 ideas.

1. A Kindle

I resisted getting one of these for years, mainly because I love actual books. Then when my husband suggested a Kindle for my birthday I remembered how many times I’ve run out of books on holiday and been forced to browse the local charity shops or the selection on the hotel bookcase. Obviously, I jumped at the chance. In business there is always something new to learn and loads of business books to teach you virtually anything. An e-reader is the perfect business Christmas gift because you can take it anywhere and learn on the go. There’s also the fact that no-one can see the cover so you could look completely professional on a train while reading the latest chick lit.

If you already have a Kindle and would like something to read that will help you get your blog writing on track you can buy my eBook ’50 blog post ideas for your business’ here.

2. Stationery

Stationery addiction is real and occasionally necessary. I get through notebooks and pens at a ridiculous rate so tend to shop at the budget end of the market. (Anyone else longing for the days when we could go to expos and get them for free?) However, one of my favourite gifts was the beautiful (boxed) pen and pencil set that sits on my desk and gets used every day. It’s such a huge part of my working day that I had a small (OK big) panic when I mislaid the pen the other day.

It’s a small thing that makes life better. You could opt for lovely pens or a classic Moleskine notebook. You can even get fab digital notebooks if you prefer.

3. Some business support

No-one can buy time, but if you’re struggling you can buy help.  If you want to work with a particular VA/graphic designer/writer but can’t afford it, you can drop some heavy hints. Like sharing this post on Facebook and say ‘if anyone wants to buy me a Christmas present, Kirsty does gift vouchers for her blogging packages [or other service of your choice]’.

It might sound like a bit of an odd present, but by buying you help for Christmas they’ll get to spend stress free time with you, so everyone wins.

4. Useful gadgets

When it comes to gadgets, the world is your lobster. They’re often the easiest business Christmas gifts to buy because they’re more in the realm of traditional presents. If you’re thinking of buying tech for a business owner, think about what they’ll actually use. Maybe they need a portable charger because their phone is always running out of juice. Perhaps a coffee maker will help them get going in the morning. If they work in cafes or a co-working space a pair of noise cancelling headphones could be just the ticket.

5. Time off

I started my business because I wanted to work flexibly around my children. In practice this often means shoehorning everything in, or being unable to switch off at night because my brain is always ‘on’. Some business owners subscribe to the hustle culture where you don’t take any time off until you’ve ‘made it’. To me, that’s a recipe for burnout. If you feel as if you haven’t had a proper conversation with your partner recently, or if your interactions with your kids consist of homework and shouting, ask for a present that helps you to change that.  A voucher for a meal, a family ticket for a day out or even a couple of hours free babysitting could all help.

What do you want to ask for this Christmas? Leave a comment and let me (or your family) know!

Further reading

For more specific ideas, have a look at this post from B Plans

Or, to get your 2021 marketing off to a flying start, sign up to my mailing list and receive your free guide to getting your business seen online.

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5 business Christmas gifts that will feed your entrepreneurial spirit

Business Christmas gift

Have you made a Christmas list? When you run a business,
Christmas gifts can start to shift towards practicality, or even become completely
intangible. For most of the small business owners I know, the list goes
something like this:

  1. More sleep.
  2. Even more sleep.
  3. Snacks.
  4. Financial security.
  5. Wine.

Does that look familiar? Now obviously that list is only
useful if you’re happy to drown in snacks and wine. Actually, now I write it
down that doesn’t sound too bad. But what if your loved ones would like to get
you something that will really help your business? I promise that business Christmas
gifts don’t have to be boring. So, if you’re being asked for suggestions (or if
you’re reading this looking for ideas for the business owner in your life),
here are my top 5 ideas.

1. A Kindle

I resisted getting one of these
for years, mainly because I love actual books. Then when my husband suggested a
Kindle for my birthday I remembered how many times I’ve run out of books on
holiday and jumped at the chance. In business there is always something new to
learn and loads of business books to teach you virtually anything. An e-reader
is the perfect business Christmas gift because you can take it anywhere and
learn on the go.

2. Stationery

Stationery addiction is real and
occasionally necessary. I get through notebooks and pens at a ridiculous rate
so tend to shop at the budget end of the market. (Or go to expos and get them
for free.) However, one of my favourite gifts was the beautiful (boxed) pen and
pencil set that sits on my desk and gets used every day. It’s a small thing
that makes life better. You could opt for lovely pens or a classic Moleskine
notebook. You can even get fab digital notebooks if you prefer.

3. Some business support

No-one can buy time, but if you’re
struggling you can buy help.  If you want
to work with a particular VA/graphic designer/writer but can’t afford it, you
can drop some heavy hints. Like sharing this post on Facebook and say ‘if
anyone wants to buy me a Christmas present, Kirsty does gift vouchers for her
blogging packages [or other service of your choice]’.

It might sound like a bit of an
odd present, but by buying you help for Christmas they’ll get to spend stress
free time with you, so everyone wins.

4. Useful gadgets

When it comes to gadgets, the
world is your lobster. They’re often the easiest business Christmas gifts to
buy because they’re more in the realm of traditional presents. If you’re
thinking of buying tech for a business owner, think about what they’ll actually
use. Maybe they need a portable phone charger because their phone is always
running out of juice. Perhaps a coffee maker will help them get going in the
morning. If they work in cafes or a co-working space a pair of noise cancelling
headphones could be just the ticket.

5. Time off

I started my business because I wanted
to work flexibly around my children. In practice this often means shoehorning
everything in, or being unable to switch off at night because my brain is always
‘on’. Some business owners subscribe to the hustle culture where you don’t take
any time off until you’ve ‘made it’. To me, that’s a recipe for burnout. If you
feel as if you haven’t had a proper conversation with your partner recently, or
if your interactions with your kids consist of homework and shouting, ask for a
present that helps you to change that.  A
voucher for a meal, a family ticket for a day out or even a couple of hours
free babysitting could all help.

What do you want to ask for this Christmas? Leave a comment and let me (or your family) know!

Further reading

For more specific ideas, have a look at this post from B Plans

Or, to get your 2020 marketing off to a flying start, sign up to my mailing list and receive your free guide to getting your business seen online.

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Christmas blog: Can you write one when your business has nothing to do with Christmas?

Firstly, an apology. I know that now we’re past Halloween the floodgates have opened and your social media feeds are full of Christmas. I can’t be helping with my Christmas blog posts and festive marketing tips either. To be perfectly honest, I should be talking to you about Easter marketing by now. I’ve spoken to two people who are already working on Christmas 2020.

If you’re fed up of Christmas marketing because your business isn’t Christmassy, I’m actually here to help. You might not think that your business has anything to do with Christmas, but you’d be surprised. Even if you don’t sell gifts, decorations or Christmas food, you can still write a Christmas blog. It’s the season of goodwill and you can raise your business profile by joining in. Without further ado, here are 5 ideas for your Christmas blog.

1.  Family focus

Christmas with our loved ones can create both warm fuzzy feelings and total panic and your Christmas blog posts can tap into both. I once wrote a Christmas blog for a bathroom company about stress free ways to share your bathroom with guests. Do you have some house sharing wisdom to offer?

If you’re a counsellor, a tips post would be perfect. Show people how they can minimise stress or avoid arguments. After all, even families who get on well can feel the strain at Christmas.

2.  Looking forward to New Year

If you help people to transform their lives long term, why not encourage their friends and family to support them? You might think that a voucher is a bit naff at Christmas, but what if it’s for personal training that could improve their health? A blog post about Christmas gifts that could change your life gets people thinking – plus they’ll remember you when they make their New Year’s resolutions.

If you help small businesses*, a blog with gifts for business owners could help you find a new audience.

3.  Christmas emergencies

If you can help with an emergency that doesn’t need a 999 call, tell your customers. Your Christmas blog post could show people how to avoid emergencies. Can you advise on home security or fire safety checks? If you run a garage, talk about vehicle maintenance so they won’t break down on a Christmas road trip.

Oh, and if you’re open on Christmas Day, put it on Facebook. Our local garage saved our roast potatoes when we ran out of cooking oil and didn’t notice until Christmas morning!

4.  Wellbeing in your Christmas blog

My self-care is a bit hit and miss generally and goes completely out of the window in the run up to Christmas. If you have a wellbeing business, your Christmas blog can offer people ways to look after themselves when they don’t have time.

You could even take a different approach. I love supporting small businesses and hate city centre shopping so I’ve had a shopping party at home and am going to a couple of local fairs. Could your Christmas blog talk about ways to shop stress free?

5.  Christmas preparations (or the aftermath)

Professional cleaning tips go down well all year round, but especially at Christmas when you’re expecting guests. You could also write about the benefits of a professional clean at Christmas.  When I planned this blog I mentioned it to my cleaner, who was hoovering near my desk. She told me that it’s a sign of a good cleaner if they can clean properly without disturbing your decorations.

Use your Christmas blog to tell your customers how you can help them get ready and throw in a few surprises if you can.

*Like I do with great value blog packages. (If you’d like to buy the small business owner in your life a month’s worth of blog posts from me, I sell gift vouchers. Click here to find out about my packages or email me if you’d just like to send them a few quid to use as they like.)

If you want some ideas for posts to take you through December and up to Christmas Eve, sign up for my mailing list using the form below. You’ll get a copy of my free guide to creating your ultimate Christmas marketing plan.

Further reading

If your business does have something to do with Christmas and you’ve missed my earlier blogs, here they are:

This one is for you if you sell great Christmas gifts.

This one is for those of you who help your customers to create the perfect Christmas celebration.

Here’s another take on blog post ideas for a non-Christmassy business from www.business2community.com

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5 Christmas blog post ideas for businesses that create the perfect day

Perfect Christmas blog post ideas

There are lots of fantastic businesses selling perfect Christmas gifts, but what about the rest of you? What if your business helps your customers to create the perfect Christmas? There are a whole range of businesses that offer everything from Christmas essentials to the finishing touches. Food, drink and Christmas decorations are obvious examples but there are lots of areas where people need some help to create the perfect Christmas. There can, of course, be plenty of overlap. I always feel as if I’m preparing for the apocalypse when the Christmas food delivery arrives, but there are always a few bottles of wine heading out as gifts too.

If you sell fashion or beauty it’s easy to focus on gifts but do your customers also need help deciding what to wear to the Christmas party or while they’re serving up turkey? Think about what will go into your customers’ perfect Christmas and talk about that. Here are just a few ideas to get you started.

1.        Making the perfect Christmas easier

Creating the perfect Christmas sounds like a great idea but it can get stressful pretty quickly. If you offer something that helps to take some of the stress away, tell people about it. It could be anything from a handy short cut to Christmas on a plate. Do you offer pre-stuffed turkeys or a gift wrapping service? Can you deliver to their door to save them yet another trip to the shops?

If you give Christmas preppers one less thing to think about, let them know.

2.        Feeling good at Christmas

Are your customers are people who generally feel frazzled by the time Christmas is over? Help them out with a blog post that helps them make things better. It could be anything from advice on taking time out and still getting everything done through to nutrition to stop them getting ill.

Maybe they want to feel dressed up but not overdressed for Christmas dinner. I know there are people who feel perfectly comfortable dressing up to the nines to scoff sprouts – personally, I’m not one of them.

3.        Perfect Christmas entertainment

We’ve all been there – Christmas dinner is over and everyone just wants to slump in a chair. Christmas telly sounds like a great idea until the arguments over who wants to watch what get going. Either that or the kids have opened all of their presents and are bouncing on your last nerve whilst you’re trying to cook.

If you have the solution to either of those challenges, tell your customers about it. I promise they will love you for it.

4.        A green Christmas

Environmental issues are on everyone’s minds. The drive to reduce the volume of single use plastics we throw away every year is now a key influence in lots of people’s buying decisions. Of course, you’re not restricted to talking about plastic. You can tell your customers about anything you do to help lessen your (and their) environmental impact.

Give people 5 ways that they can use your products to have a green Christmas and you’ll be on to a winner.

5.        Christmas tips

Tips posts are a great way to catch your customers’ attention at any time of year, but they’re especially valuable at Christmas. This type of blog post works because it gives people information in easily digestible chunks. They’re perfect for busy people (which is basically all of us at Christmas).

I’ve talked about helping people who want quick fixes, but there is just as big an audience for advice on how to do things properly. If you have advice on preparing the perfect Christmas dinner, expert wrapping tips or the best way to decorate your tree, share them.

If you haven’t planned your Christmas marketing yet and want some ideas for posts to take you through December and up to Christmas Eve, sign up for my mailing list using the form below. You’ll get a copy of my free guide to creating your ultimate Christmas marketing plan.