by Kirsty France | Dec 11, 2023 | Christmas, Guest blog, work life balance
As we head quickly into Christmas, it’s easy to become swept up in the need to provide a perfect Christmas for those around us. We are bombarded with images of elaborate elf antics, picture-perfect Santa visits, magazine-worthy Christmas trees, matching pjs, the...
by Kirsty France | Nov 13, 2023 | Christmas, Christmas marketing, content marketing, content writing
Do you want to avoid Christmas clichés in your marketing? You might automatically say yes, but they can have their benefits. People like familiarity because it makes them feel comfortable. At the same time, they can be overly predictable, taking all the wonder out of...
by Kirsty France | Nov 6, 2023 | Christmas, Christmas marketing, content marketing, content writing, emotional marketing, marketing
Image by Julie Grant Photography No matter how you do marketing for the rest of the year, Christmas is a little bit different. The way your audience is feeling will probably change. They might have warm and fuzzy feelings, be completely stressed out, or even a...
by Kirsty France | Jul 10, 2023 | Christmas, Christmas marketing, content marketing, content strategy, content writing, marketing
Creating your Christmas marketing plan as early as possible is a good idea, but where do you start? Your festive marketing will work best if it’s consistent with your existing brand, but you may also need to make a few changes. Here’s my guide to the building blocks...
by Kirsty France | Dec 20, 2022 | Christmas, short story, storytelling
Photo by Emma Bauso: https://www.pexels.com/photo/person-wearing-black-boots-3585819/ Mary watched the fields flash past her window in a green blur as Sam steered the car along the narrow country road. They’d only just left the M1, but she already felt like they were...
