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How can your marketing look after your existing customers?

by Kirsty France | Sep 2, 2024 | content ideas, content marketing, content strategy, content writing, copywriting, writing

You know that good customer service is vital to your business. You might think that marketing is all about bringing in new people, but it can also look after your existing customers. It’s about going above and beyond basic information, like your delivery updates,...

How to give your customers peace of mind

by Kirsty France | Oct 12, 2023 | content marketing, content writing, copywriting, marketing

Image by Julie Grant Photography Having regular customers is a great feeling. They’ve experienced your customer service and come back for more. Some of them might even have recommended you to their friends. On the other hand, encouraging people to buy from you for the...

Five reasons why your customers are scared to get in touch with you

by Kirsty France | Oct 2, 2023 | business growth, business life, content marketing, content writing, copywriting, marketing, writing

It’s nearly Hallowe’en, so my thoughts turn to the spooky side of life. The thing is, what if your business is the scary thing? You might know that you and your business are lovely and not terrifying, but your customers could still hesitate. Here are the top five...

Want more website visitors? You need to speak your customers’ language

by Kirsty France | Jun 14, 2021 | content marketing, copywriting, marketing, SEO, social media, website copy, writing

Photo by EKATERINA BOLOVTSOVA from Pexels You’ve probably spent a lot of time and effort creating a great-looking website for your business. There’s a lot of technical work you can do if you want more website visitors, but one of the most important bits...

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Latest Posts

  • Writing for Humans: How UX Makes Your Content Actually WorkFebruary 25, 2026
  • Why is it hard to turn your knowledge into great website copy?February 25, 2026
  • User experience: why the words on your website matterFebruary 25, 2026
  • 10 lessons from 10 years: what I wish I’d known when I started my businessFebruary 25, 2026
  • The story so far: celebrating ten years in businessFebruary 25, 2026

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