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Planning your marketing when you’ve no time and too many ideas

by Kirsty France | Aug 14, 2025 | Guest blog, marketing

Guest post by Ciaran Davison, Davison & Brain Digital Ltd Let’s skip the preamble: you know marketing matters, otherwise you wouldn’t be here. The challenge isn’t motivation for most small business owners, it’s too many ideas and a massive lack of bandwidth. You...

5 tips to help you choose the right copywriter for you

by Kirsty France | Mar 11, 2025 | copywriting, outsourcing

There are loads of ways to find a good copywriter. You might have bumped into one of us at an event, asked your network for recommendations or searched online. Whether you decide to work with a freelancer or an agency, there are a few ways to choose the right...

What information do copywriters need to work with you?

by Kirsty France | Feb 11, 2025 | content writing, copywriting, outsourcing

Asking this question is a bit like asking how long a piece of string is. It depends. (That’s also an answer I often gave when I was a solicitor.) The information copywriters need to work with you depends on you, your business and the person you work with. It can also...

What can you expect from your copywriter?

by Kirsty France | Jan 13, 2025 | copywriting, outsourcing

Outsourcing can be daunting when you’re used to being the only person looking after your business baby. How can you hand anything over when you know how things work better than anyone else? If you’ve decided to get some help writing your marketing, you’re probably...

How a VA can help you get your bookkeeping basics right

by Kirsty France | Jul 14, 2023 | business growth, Guest blog

How much did your expenses come to this month? Did your income for the month cover these costs? You may think that these are two very simple questions. So it may surprise you that many business owners can’t answer these. Or maybe you’re wondering if you can answer...
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  • User experience: why the words on your website matterFebruary 25, 2026
  • 10 lessons from 10 years: what I wish I’d known when I started my businessFebruary 25, 2026
  • The story so far: celebrating ten years in businessFebruary 25, 2026

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