by Kirsty France | Jan 20, 2025 | content strategy, Guest blog
Hands up, who has created a content plan for 2025? If you have, you may be feeling quietly smug, safe in the knowledge that you know exactly what content you will create every week for the next month, six months, or even year. Having such a plan in place is...
by Kirsty France | Jan 13, 2025 | copywriting, outsourcing
Outsourcing can be daunting when you’re used to being the only person looking after your business baby. How can you hand anything over when you know how things work better than anyone else? If you’ve decided to get some help writing your marketing, you’re probably...
by Kirsty France | Dec 16, 2024 | blog writing, Christmas marketing, content writing, copywriting, writing
There’s something magical about the idea of a snow-covered workshop at the North Pole, where Santa supervises his elves as they make toys and get ready to load the sleigh on Christmas Eve. You might not think Santa’s workshop has much to do with copywriting, but I...
by Kirsty France | Dec 2, 2024 | content marketing, content writing, marketing
How much of a geek are you? I’m willing to bet that if I asked you to talk about your business and why you love what you do, you could talk both my ears off. Business owners like us do what we do because we love it, which gives us an excuse to be a bit geeky....
by Kirsty France | Nov 11, 2024 | branding, business growth, content marketing, content writing, copywriting, marketing, writing
When you’re a one-person business, you might not think of yourself as having a brand identity, but you probably know that your personality matters. Your character and values affect how you work, sell, and treat people. If you’re scared to put your personality into...
