by Kirsty France | Mar 27, 2023 | blog writing, content marketing, content writing, copywriting, writing
You might associate the word ‘headline’ with a newspaper or online article, but you use them everywhere in your marketing. They’re the title of your blog posts, the subject line in your emails and even your social media posts have a line at the top that’s the first...
by Kirsty France | Mar 21, 2023 | content marketing, content strategy, content writing, marketing
Image by Julie Grant Photography Growing your business means getting yourself noticed. What content can you create to attract new social media followers and website visitors and let people find out about you when you’re not face-to-face? Read on for some ideas. Be...
by Kirsty France | Feb 7, 2023 | content marketing, content strategy, content writing
Photo by Julie Grant Photography Getting to know your audience is a fundamental part of marketing your business. When you understand what your audience needs, you can create marketing that speaks to them and lets them know you understand them. The alternative is...
by Kirsty France | Jan 16, 2023 | business life, content marketing, content strategy, content writing
Image by Julie Grant Photography You know your business inside out and back to front. It’s all so familiar that it can make you blind to the possibilities that your everyday, day-to-day business life can offer when it comes to creating content ideas. If you’ve ever...
by Kirsty France | Jan 9, 2023 | content marketing, content strategy, content writing, marketing
Image by Julie Grant Photography There comes the point in every small business owner’s life when you think you must have talked about your business from every possible angle. How can you come up with new content ideas when your audience has heard it all before? But,...
