by Kirsty France | Sep 11, 2023 | content marketing, content writing, email marketing, writing
Getting people to sign up to your email list gives you a whole load more control over what your audience sees. It’s true that your emails may end up in someone’s unopened backlog. However, they’re much more likely to see your content than if you rely on social media,...
by Kirsty France | Sep 5, 2023 | content marketing, content strategy, content writing, social media
Have you spent time building a following on social media only to find it hasn’t translated into paying customers? It’s more common than you think. Read on for some ways to tailor your content to encourage your audience to buy, and don’t forget that these can work...
by Kirsty France | Jul 31, 2023 | content marketing, content writing, email marketing, lead magnets, marketing
A good lead magnet can help you attract new customers and subscribers to your email list. The question is, what does a good lead magnet look like? One of the essential elements is to make sure it will only be useful for people who could actually become customers....
by Kirsty France | Jul 10, 2023 | Christmas, Christmas marketing, content marketing, content strategy, content writing, marketing
Creating your Christmas marketing plan as early as possible is a good idea, but where do you start? Your festive marketing will work best if it’s consistent with your existing brand, but you may also need to make a few changes. Here’s my guide to the building blocks...
by Kirsty France | Jun 19, 2023 | Guest blog, work life balance
Why should you use a travel agent when you can book everything so easily yourself online? I can tell you several reasons why! An Independent Travel Agent can help you find your ideal holiday Using an Independent Travel Agent is a valuable resource and can save you so...
