Tag: writer

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5 quick ways you can create marketing content

Woman at desk writing marketing content.
Photo by Judit Peter from Pexels

Creating new and engaging marketing content for your business can feel a bit like living on a hamster wheel. You might be dizzy but you can’t seem to stop moving. I’m not going to pretend that creating marketing content doesn’t take time. It does. What I will tell you is that it doesn’t need to take you as long as it is right now. Here are a few of the ways that I save myself time when I’m planning my own marketing content so you can swipe them for yourself.

Reuse your blog

I see lots of business owners who think that every post needs to be unique. They spend hours planning and coming up with ideas before creating brand new copy and images for every single bit. The truth is that your audience won’t see everything you post. Sharing the same message more than once keeps your marketing consistent and means that it’s more likely to sink in. If you’ve spent time crafting a good blog post, (or if I’ve written one for you) recycle it as much as you can – there’s more on how to do that here.

Choose a theme

When it comes to marketing, consistency is key. You might offer a lot of different products or services but if your marketing flits between all of them your audience will just get confused and back away. Choosing a theme for each month makes planning easier as your posts can talk about different aspects of the same thing. Your theme might be seasonal, for example winter sun holidays or summer skincare. If your business is in health or wellbeing you could focus on a particular problem. You could simply focus on a service that you want to promote.

Create a content calendar

I have a monthly content calendar that sets out the type of post I’m going to create. It includes things like videos, blogs and posts on different platforms. I share my blog at the same time each week and have regular monthly posts on things like business buzzwords or good copy that I’ve spotted online. It acts as a template, which means that I don’t have to spend loads of time pondering what to share, but I can still change things if I need to.

Don’t reinvent the wheel

You don’t have to create absolutely everything from scratch. I have lots of resources that other people have created and which I use in my own marketing. If you’ve got something similar, share it. Your audience will remember that you were the person who gave them that useful thing so they trust you more. Sharing popular social media posts also helps you to increase your reach. Just make sure that it’s relevant to your audience and that you credit the person who created the original.

Use a scheduler

Scheduling tools are a massive time saver because it means that you don’t have to find time to post every day. You can just block out content creation time and create everything in one go. Put it in your scheduler and you don’t have to think about it until next time. You could break your time down into planning, writing and image creation (or even smaller blocks than that). Doing it this way means that you don’t have a last-minute panic where you end up posting something random because it’s better than nothing.

If you really want to speed up your content creation, I can do it for you! Book your no-obligation discovery call here or sign up to my mailing list for hints and tips straight to your inbox.

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Are you getting back into work mode?

Getting back to work mode
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Like a lot of you, I’m a Mum who has had her kids at home for the last couple of months. The last period of home school (if you can really call it that) taught me a lot. It meant that I felt a bit more prepared for the day-to-day reality. I’m not going to say that it was easy, because it wasn’t. There were a whole lot of days where the kids cried and I joined in. Sometimes it was even the other way round. Or I cried and they wandered off to play because they hate handwriting practice and geography is some form of torture. We got through it. What’s surprised me is how much I’m struggling with the back to school bit. Not because I don’t think they should be there, I do. It’s just been different and that’s what’s inspired this blog. If any of this resonates (or if you’ve got any advice) please leave a comment and let me know.

The schedule shift

Home learning meant that my working day started at 3.30ish and had shrunk down to a couple of hours. I thought that shifting back to my previous work pattern would be easy. The start of the day was fine. I made a cup of tea and turned on my laptop as I always have. That wasn’t the issue. It was the afternoons. A full working day suddenly felt too much. It was as if my brain had turned into a sulky teenager. I couldn’t work out why it had been easy to readjust last time but not now. Then it clicked.

I’ve been thrown in at the deep end

Last time the kids went back to school it was much more gradual. The phased return that applied to younger kids first meant that my youngest was the only one who went back before the summer holidays. It wasn’t an all or nothing situation where everything had gone back to normal. Then the summer holidays started as usual. By the time that school fully reopened for the Autumn term, it felt more like normal school. Somehow it meant that I could get back to work more easily. It made the difference between then and now so much harder to understand.

Procrastination

The strange this about this return to school is the sense of anticipation that came with it. I kept hearing that this would be it. There was no way they’d close the schools again (although I heard plenty of muttering to the contrary). It was a sign that life was getting back to normal. I don’t know why, but I felt as if I’d be able to leap back into work and everything would be as it was before. It wasn’t. Having shorter day had focused my mind. A full day found me procrastinating, unable to decide what needed to happen first.

How I’m dealing with it

I wish I could tell you that I’m back to full strength and have turned into a goal hitting dynamo. I haven’t. As I write this, I’ve just completed a bit of planning that would normally have taken me an hour. My lack of focus turned it into three afternoons of dragging myself back to my notebook. I’m getting there though. There’s a plan and my priorities are putting themselves into order. I’m gradually building my work muscles back up (just in time for the Easter holidays!). Plus, if I need a break, I take one. Even if it means a two-hour lunch break.

Are you getting back into work mode? How’s it going? Let me know in the comments!

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How you can use your blog to create more content

Create new content from your blog
Photo by Dominika Roseclay from Pexels

Creating a blog can feel like a lot of hard work, especially if you spend hours on it and end up with something that feels a bit underwhelming. Paying someone else to do it for you can also seem like a lot of money for one piece of content a month. The good news is that your blog can go a lot further than that. Get into recycling and your blog could help you create a whole load of new marketing posts. Here’s how to get started.

Break it down

A good blog should have a few subheadings so you don’t end up with a chunk of text that your audience will struggle to read. Each subheading, or even each paragraph, could be a social media post on its’ own. You can post a section with an image or create a graphic with text on it. The copy might need editing a bit but it’s quicker than creating something from scratch. You can also add a link to your blog so more people find it.

This works really well if your blog is a series of tips (like this one). Write a blog with five tips and you’ve got five separate posts.

Create video content

I know that the idea of doing video causes a lot of you to have a wobble, but it doesn’t have to. There are ways to use video that don’t involve you being on screen. If you’ve already created images for individual paragraphs you can use them in a video. Just add some text if the image doesn’t already have it. I do this using Canva.com or try Ripl.com if you prefer a paid version.

If you’re up for doing a live or video with you in it, you can give a quick summary of your topic and send viewers to a link in the comments if they’d like to read more.

Use the theme as inspiration

Coming up with new things to say on social media can take up a ridiculous amount of time. Reusing your existing content will help, but you can also cut down on the thinking time by talking about your theme in different ways. You can share a motivational meme that’s relevant to your audience or choose a quote that gives a different perspective on the topic. Asking questions can be a great way to find out what your audience think, or what they struggle with. It can get people talking and give you insights that could help you to develop new products and services in the future.

Reuse your blog in your emails

You might think that your email subscribers will follow you on social media so will have seen all of your stuff already. Not necessarily. Nobody will see everything you post. Your subscribers have signed up because they’re interested in what you have to say so there’s nothing wrong with sending them something you think they’ll find useful. Just make sure you write something that’s just for them too. It’s also worth remembering that subscribers are more likely to buy from you than anyone else. Showing them content that shows them why a particular product or service is helpful means they’re more likely to become a customer.

Do you need help creating your blog or coming up with ways to reuse it to create more content? Book your discovery call now and we can have a chat. Alternatively, sign up to my email list for blogging and marketing tips straight to your inbox every month.

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How to create your New Year marketing plan

Blank page to create a New Year marketing plan
Photo by Tatiana Syrikova via Pexels

If you’re starting the year with a marketing plan in place and content ready to go, hurrah! This blog will help you with new ideas if you need them. It’ll also act as a handy checklist if things aren’t working as you’d like them to. If, on the other hand, you decided to think about your New Year marketing plan once you actually got to the New Year and are now panicking because you have New Year brain fog, you can stop. Here are my essential steps towards creating a plan that works.

Know your customer

You’re probably sick of hearing me talk about this but it bears repeating. Even though anyone could buy from you, there are some people who are more likely to. If you talk to them in your marketing you’ll build trust and grow your audience. Think about who your ideal customers are, what’s important to them and where you’ll find them. That way you can create marketing that makes people say ‘yes! This person understands me and I need what they’re offering.’

If you’d like more on that, read this.

Check what worked before

Knowing your numbers is just as important as understanding your customer. You’re a small business owner which means you haven’t got time to waste on marketing that doesn’t work. Check your analytics and see which blogs got visitors and which didn’t. Find out what social media posts got likes and comments and what got tumbleweed.

This isn’t a hard and fast rule. Some posts will get noticed but won’t get any feedback. All the same, knowing your numbers is always a useful place to start.

Choose your platforms

Choosing the right platform takes in knowing your audience, your numbers and working out what works best for your business. When you’ve got beautiful product photos, Instagram is probably a no brainer. If you want to work with business clients head to LinkedIn. Think about what works for you and where your customers are going to spend time. Pretty much everyone is on Facebook and you can share different types of content.

If you’re creating a New Year marketing plan it could be time to take a fresh approach.

Think about benefits

I know that you love your products and services and want to tell everyone how great they are. That’s wonderful. Trouble is, your customers don’t care. They only want to know what’s in it for them. In practice, that means that whenever you talk about your products and services you need to put yourself in your customers’ shoes. Does it save them time, help them solve a problem or make gift buying easy?

Take the things that are wonderful about your services and show your customers how it benefits them.

Write a blog

You knew this was coming, didn’t you? When you’re creating a New Year marketing plan, think about including a blog. It’s a great way to talk to your customers and offer them something useful. You can share your expertise and build trust with your audience. But you know all this. What you might not know is that you can reuse it in all sorts of different ways. Writing one blog (or getting someone to write it for you) can save you time because you can recycle it. More on that next week…

If this has left you feeling that you need some help, book your free discovery call now and let’s have a chat. Alternatively, sign up to my mailing list for blogging and marketing tips straight to your inbox every month.

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A copywriter’s letter to Santa

Santa reading a letter from a copywriter
Photo by Jill Wellington from Pexels

I don’t know about you, but I sometimes struggle to tell people what I really want for Christmas. Mostly because the things I want always sound so boring when they come out of my mouth. “Oh, you know – books, gin, new slippers.” Yes, I have reached the age where new slippers or a nice scarf are the perfect present. But what if we had to be creative and write a letter to Santa as adults? What would you actually ask for? I started writing a list then remembered I’m a copywriter. The impulse wouldn’t be to just write to Santa. It would have to be a sales pitch. So, with that in mind, read on for my list. Then find out how the copywriter in me would pitch it to the big guy…

What I really want for Christmas

  1. A day to myself
  2. A big pile of books
  3. A day out that the grown-ups will love as much as the kids

The copywriter’s letter to Santa

Dear Santa,

How are you? I know it must have been a tough year – did you have to put the elves on furlough for a while or were you able to stay open as an essential service? Hopefully it was the latter because we really need some extra Christmas cheer this year. I know you’re busy and the elves are working their fingers to the bone making all the toys so I’m keeping it simple. That way you can just scatter some of your magic dust in the direction of this copywriter and her family.

The thing is, I’ve been really good this year. In fact, my whole household has. That’s why I’m not just asking for things for myself. I’m thinking of them too. That’s why I really, really want a day to myself. Yes, you read that right. I don’t mind where it happens. Truth is, it’ll take me from a stressed out and, frankly, irritable Mum to a person who’s lovely to live with again. Won’t that be great for everyone?

While you’re in the mood to give me some time on my own, I’d really appreciate a big pile of books to go with it. I know there’s a teetering pile of unread paperbacks by my bed and I’ll get to those, I promise. It’s just that I’d really love to read something that someone else chose because they thought I’d enjoy it. I always think that books are a portal into someone else’s world. We could definitely do with a bit more of that at the moment. If everyone does the same maybe you won’t have to deliver to so many war zones in the Christmases yet to come.

One final thing. I don’t know what it’s like for you up there in the North Pole, but down here in Leicestershire life gets busy. We spend so much time juggling that we forget to have fun. Either that or we find ourselves having the same days out over and over again until everyone is bored and grumpy. I know you’re a big fan of keeping the Christmas spirit going all year so here’s how you can help. Find us a new day out that we’ll all love. That way, when you settle down for your long winter nap you’ll know that there’ll be peace on earth (at least, there will at my house).

Thanks for everything Santa (especially the time off, books and family fun). There’ll be a mince pie and a dram waiting for you at my house.

Happy Christmas,

Love Kirsty x

Would you like to create a new pitch for your audience? (Or even Santa.) Get in touch and let’s have a chat about how I can speak your customers’ language.

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How I learned to be honest with my clients

How I learned to speak out and be honest.
Photo by Andre Furtado from Pexels

Starting out in business is a huge adventure. I was so excited that I’d finally get to work on my own terms and write for a living. After a while I realised that, while things were going well, I felt as if I was wearing a mask that didn’t fit. When I was a lawyer I started working part time after my children were born and I did the same in my business. But somehow, the way I talked about my boundaries had changed. As a paid employee I had no issue with saying “I don’t work on Fridays” but somehow I couldn’t be that honest as a business owner. It was as if I had to deny that my children had any impact on my working life. I felt as if I wouldn’t be taken seriously if I was a part-timer. Here’s what changed things.

Realising that my clients were parents too

When I started my business I expected to work with people who’d appreciate the expertise I’d developed in my legal career. I understood how lawyers and insurers think and knew how to translate that into language their clients would understand. As it turned out, that isn’t what my clients have in common. I certainly work with people who work in insurance and law, as well as loads of other types of business. A lot of them are sole traders. Even more are parents and that’s how the penny dropped. They chose to work with me because I understand the juggle. My client calls typically start with a chat about the family before we get down to business. If a wheel falls off somewhere we both know we can be open and honest about it. It makes for much better relationships all round.

Needing to practice what I preach

The next thing I realised was that I was writing content telling people that they needed to be themselves in their marketing. Sometimes the thing that makes a new client choose you over someone else offering the same thing is, well, you. I once asked a client for some feedback to help me understand what they valued and what they thought my strengths were. In response to the strengths question they put “your personality – show more of it!”  That was ages ago but it’s stayed with me. I realised that while I’d relaxed a lot I was still afraid to show my full, slightly geeky, personality. It’s still a work in progress but I think I’m getting there. The main thing I learned was that I couldn’t ask my clients to come out of their shell if I didn’t do it myself.

Making honest connections

One of my favourite things about this job is learning new stuff. I’ve thought about focusing on one sector a few times but it never lasts. If you get a gathering of copywriters the conversation will often turn to the weirdest thing you’ve ever written about, or the most boring, or just the things you never expected to learn about.

Of course, when it comes to finding the right clients, that’s not the only important thing. I’ve wondered whether I needed to actively like my clients, but I don’t think I do. (Although it would be a problem if I really couldn’t stand them.) If I’m going to write in your voice, we need to have a rapport. That’s definitely not going to happen if we can’t be honest with each other about who we are and what’s happening in our lives.

Do you need some help telling an honest story in your marketing? Book a no-obligation call and let’s have a chat. Alternatively, you can sign up to my mailing list for hints and tips to your inbox every month.

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Is it ever OK to use jargon in your marketing?

Frustrated by too much jargon.
Photo by Yan from Pexels

When it comes to marketing, I’m a big fan of keeping things simple. Let people know that you understand the problem they’re experiencing and show them how you can help. Of course, there are loads of different ways to do that. That doesn’t just apply to the hundreds of platforms you could choose to share your message. It also applies to the language you use. Every business has its own jargon, no matter what industry you’re in. The real question is, how much of that jargon should you share with your customers? When you use insider language you run the risk of driving potential buyers away, simply because they don’t understand what you’re on about. Here are just a few things to think about when it comes to using jargon in your marketing.

Is it really jargon?

Firstly, let me be clear about what I mean by jargon. For me, it can be two different things. Firstly, there are technical terms that a specialist in your field would use. It could refer to a stitch you use when you’re creating something out of fabric or a silversmithing tool that’s designed to complete a gorgeous piece of jewellery. It could also be shorthand for a legal or accounting rule.

The second kind of jargon is the type that we all hear more often. They’re the kind of buzzwords that we feel we should probably understand but don’t. We might have a vague idea but not a detailed one. Some people love them, others find them annoying. If you follow me on social media, I share one of these every month to see what people think of it – I’d love you to join in if you’d like to.

Who are your audience?

There is one kind of audience where using jargon is not only fine but downright useful. That’s when the people you’re talking to are in exactly the same business as you. This can also extend to well-informed amateurs too, particularly if you’re talking about cake making or selling craft supplies. When I was a lawyer, having a shared language meant that you could get straight to the issues in a case because you both understood the rules. I didn’t fully appreciate how useful this was until I encountered lay people who were representing themselves. Everything took three times longer.

If that doesn’t apply, consider whether your audience will understand the terms you’re using. Get too technical and they may feel you’re blinding them with science. That only serves to make you less relatable. Use too many irritating buzzwords and they might feel you’re downright untrustworthy.

We’ve all had enough of buzzwords

Buzzword bingo can be an entertaining way to get through a dull meeting, but I generally feel as if we’ve all had a bellyful of them this year. There seems to be a new one every week. I shared my least favourite Coronavirus buzzword a while back (unprecedented, in case you’re interested) and asked people to share theirs. There were loads and every share made me groan. There weren’t just buzzwords but whole phrases that would once have seemed caring but now just make people want to vomit.

It’s made me question every single ‘I hope you’re well’ and come up with new alternatives to ‘in these strange times’. If I’m honest, I haven’t found one I’m completely happy with. It’s become even more important to use straightforward language that helps us to be understood.

If you need no-nonsense marketing copy that speaks your customers’ language, get in touch! Or sign up to my mailing list for handy hints and tips straight to your inbox every month.

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How you can write product descriptions that sell

Product descriptions
Photo by Ylanite Koppens from Pexels

When you sell products online you might think that the images you use are the most important thing. Of course, if your images are rubbish you won’t sell much. Your customers need to be able to see what they’re buying and imagine themselves using it. The thing is, the photos are only one part of that. Your product descriptions take it to the next level. The words you use allow your customers to create their own mental images. They take the photos you’ve used and imagine themselves using your products or handing them over as a gift. It doesn’t just show them what they could have, it allows them to see themselves as if they’ve got it already. When you use product descriptions that conjure up the feelings your customers will experience when they’ve bought something from you, that’s the magic that persuades them to buy. Here’s how to do it.

Include the basics

I shouldn’t need to say this, but a high street retailer recently lost an online sale because their kids’ shoe sizing didn’t tell me whether the shoes would fit my child. I know. Don’t let that happen to you. Include basics like price, size and the materials or ingredients used. Some customers will message you to ask, but most won’t. They’ll just go somewhere that has clearer information.

Talk about benefits

Pretty much every sale ever made happens because the person buying the product can see how it will solve a problem or improve their life. Think about how each product will help your customer. It could give them a tidier house, entertain their children or save them time when they’re trying to get out of the house in the morning. Show them what it would be like if they had this product in their life and they’ll bite your hands off to buy.

Engage their senses

This can be a tricky one, but it’s another element that engages your customer’s imagination. Help them to experience a physical sensation or an emotion. How will that gorgeously soft scarf feel when they wrap it around their neck? Let them imagine the joy on their child’s face when they open the perfect gift on Christmas morning. (Or possibly the early hours if we’re honest.) Letting people see what life will be like when they’ve bought a product increases the chance that they’ll actually buy.

Make it scannable

Some bits of your product descriptions work best as a short paragraph. For others, make a list. If your products have features that are likely to be really important to your customers, make them easy to spot.  You might want to highlight safety features, eco-friendly credentials or high quality ingredients. It also makes your product descriptions shorter and easier to read. No-one wants ‘War and Peace’ when they’re just doing a bit of shopping.

Tell a mini story

Telling a mini story isn’t essential to good product descriptions, but it can work really well. For example, if you use materials that have an interesting back story, why not mention it? Talk about the tweed you bought from a family who’ve been making it for a hundred years and how you brought it home to create a handcrafted bag that will hold every working day essential. Tell your customers about the people who create your favourite wine or that extra special cheese. If it taps into something your audience cares about it can work really well.

Do you need help writing your product descriptions? For a limited time only, I’ll write them for you! Get ready for Christmas with brilliant product descriptions that you can use on your website, in your social media posts, emails… pretty much anywhere you like. Click here to book your discovery call to find out more. Or sign up to my mailing list for hints and tips straight to your inbox every month.

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Are you taking your customers on a journey?

Take your customers on a journey.

I know, I know, I sound like I’m about to start banging on about the X Factor or something. Not a chance. My Saturday nights are currently spent watching the Marvel movies with the kids. (There’s also the fact that watching Chris Hemsworth unleash lightning is much more my idea of fun.) When I say journey I mean the one that takes new people from finding out about your business to becoming a customer. It’s always important to get this right, but when your customers are already gearing up to buy their Christmas presents it’s absolutely essential. So, here’s my guide to getting it right.

Are they ready to buy?

The first time someone lands on your website they’re probably not going to be ready to hand over their hard earned cash. There could be any number of reasons for that. They might be in the research phase, looking for ideas so they’ve got a few options to consider. Maybe it’s not a decision they can make on their own or perhaps they’re just waiting for payday.

Your website copy needs to tell them they’re in the right place, but what then? How do you prevent them from wandering off and never returning? Encouraging them to sign up to your email list or follow you on social media means you get to stay in touch.

What if they have questions?

So, you have a potential customer looking at a product they really like but they need to know more before they buy. Put as much information as you possibly can in your product descriptions (along with a bit of personality). Don’t be the person that loses a sale because you didn’t display the price or because you were vague about sizing. (That sounds obvious, but even major retailers get it wrong.)

There will always be customers with questions so make it easy for them to ask. Have a contact form on every page or make sure your Messenger button is clearly displayed. Part of a successful journey is making it simple to answer queries.

Making it easy

This might sound obvious, but if you want customers to buy you need to make it as simple as possible. The last thing you want is for their customer journey to end because they can’t find the ‘add to cart’ button or don’t understand how to order. If you offer a standard product, this should be relatively easy. Where there are different options on a single product you can include a drop down menu on the order form. If it’s something truly bespoke, is it simple for customers to start a conversation?

It’s simple really. If it’s easy for your customers to place an order, you’ll get more customers.

What next?

Once people have bought from you, what then? Do you want them to wander off into the ether, never to be seen again? The truth is that it’s easier to convince someone who’s already bought from you to do it again than it is to find a whole new customer. You’ve already taken them on the journey, built the trust, wowed them with your service and sent them a product they love. If they’ve already signed up to your mailing list or follow you on social it’s easy to stay in touch. Tell them about other stuff you think they’ll like. (How to do that without being cheesy is a whole other conversation, but if you need help with it get in touch.)

Is your website ready for Christmas? If your product descriptions could do with some extra shine book your discovery call to find out how I can help. Or sign up to my mailing list for writing hints and tips straight to your inbox every month.

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Christmas in September? Are you kidding me?!

The adventure begins - Christmas in September
Photo by Simon Migaj from Pexels

I know you probably don’t want to think about Christmas and believe me, I’m with you. All the major retailers can do one until after Halloween. But we can’t do that. When you’re a small business owner the best time to think about Christmas is July. Or April. Or maybe even January. Certainly any time other than December. Yet that’s what so many of us do. Here’s why you need to need to resist the urge to say ‘bah, humbug’ and get into the Christmas spirit as soon as possible.

This year needn’t be a write off

There’s no denying it, 2020 has been monumentally crap. I don’t normally use even the mildest swearwords in my blog so you can tell it’s bad just by that. We’ve all struggled in different ways. Yet there have also been bright spots. I’m not going to rehearse them all here – for one thing, I’ve no desire to create something that could be used on the BBC with some inspiring music behind it. I’m highly tempted just to pull the duvet over my head and wait it out until spring. The trouble is, I’d miss the chance to make the best of the last bit of the year. We don’t know what’s going to happen next but we can still make a plan to end the year on a high. If the plan needs to change, that’s OK. We’ve spent the year practising for that.

If thinking about Christmas is taking you back to early lockdown, don’t worry. There were lots of businesses worrying about being seen to profit when others were struggling. Selling Christmas gifts could bring those feelings out again, but it shouldn’t. You’re helping to make people happy and putting food on your family’s Christmas table. There’s nothing wrong with that.

You can share some Christmas cheer

The other good thing about planning for Christmas is that it will make people happy. There’s been a whole heap of doom and gloom but I’m starting to hear people get cautiously excited about Christmas. We’ll almost certainly have to adapt to whatever the rules turn out to be. Our expectations have probably already been lowered but we can still have some fun. The days leading up to Christmas feel different from the rest of the year. They’re just a bit more sparkly. That’s true even if you’re stressed out with kids, shopping and running a business.

There won’t be Christmas fairs and school plays this year. I’ve no idea whether Santa will have a socially distanced grotto. But the lights and Christmas trees can still go up and you can make your social media feed a winter wonderland. (If you feel like it.) We’ll all be looking for new and different ways to find our Christmas spirit and your business can contribute to that.

You don’t have to have a Christmassy business

If you’re reading this thinking ‘hang on, my business doesn’t sell anything to do with Christmas’, don’t worry. You can still have some fun. Show people what you’re up to, even if it’s only with photos of Christmas jumper day or the office tree. There are even ways to create a Christmas blog post that will give your audience something to think about or make them chuckle.

Of course, you could even turn the whole thing on its head and say ‘bah humbug’. There would be plenty of people agreeing with you and you might even make them laugh. If it reflects your sense of humour you could find yourself with a whole new audience.

If you need some help with your Christmas marketing I’ve got two useful things for you. If you don’t have the time to plan and write your own Christmas marketing, I can do it for you. I’ll write 24 social media posts to take you from 1st December to Christmas Eve, along with a Christmas themed blog post tailored to your business. You supply the images and I’ll do the rest. If you’d like to find out more book your no obligation discovery call here.

If you’d rather do it yourself you can buy my eBook with ideas for posts from 1st December to Christmas Eve, here. Or sign up to my mailing list for hints and tips straight to your inbox.