by Kirsty France | Apr 7, 2025 | business life, learning and development, mindset
I celebrated nine years in business at the beginning of 2025, and I’ve got a big birthday later in the year, so I’m in a reflective mood. It’s helped me realise how much I’ve learned, so I’ve decided to share. Here’s what...
by Kirsty France | Mar 25, 2025 | Case study, copywriting, website copy
Making changes in your business can take time, and it’s wise to reflect as you go through the process. When I first met Heather Sanders from Communicate OCE, she had already thought long and hard about whether she needed a website and what she wanted to achieve....
by Kirsty France | Mar 11, 2025 | copywriting, outsourcing
There are loads of ways to find a good copywriter. You might have bumped into one of us at an event, asked your network for recommendations or searched online. Whether you decide to work with a freelancer or an agency, there are a few ways to choose the right...
by Kirsty France | Feb 24, 2025 | Case study, content writing, copywriting
One of the things I love about my work is meeting business owners with widely varying skills and learning more about what they do. Working with a translator gave me new insight into the challenges he faced, particularly when trying to translate a particular public...
by Kirsty France | Feb 11, 2025 | content writing, copywriting, outsourcing
Asking this question is a bit like asking how long a piece of string is. It depends. (That’s also an answer I often gave when I was a solicitor.) The information copywriters need to work with you depends on you, your business and the person you work with. It can also...
