by Kirsty France | Jun 10, 2024 | content ideas, content marketing, content strategy
Does the phrase ‘content marketing strategy’ bring you out in a cold sweat? Yeah, me too and I write the content! It’s easy to overcomplicate things, but marketing only needs to tell people who you are, what you do and how that helps them. In practice it can be a bit...
by Kirsty France | May 20, 2024 | business life, Guest blog, mindset
The title is a little cheeky. My reaction to people telling me I could make so much more money if I worked more hours. I nodded, then ignored them. If I can live a fabulous life and only work 16 hours a week, what more can money buy me? I’m writing this...
by Kirsty France | Apr 29, 2024 | blog writing, content ideas, content marketing, content writing, copywriting, marketing, writing
You’re an expert at what you do, so it might be hard to remember when you were a beginner. However, when new people see your content, a few of them will probably be completely new to the kind of work you do. It’s worth thinking about ways to talk to them, so ask...
by Kirsty France | Apr 8, 2024 | blog writing, content ideas, content marketing, content writing, copywriting, marketing, writing
If you’ve been creating marketing content for a while, you might feel like you’ve said it all. (I know I sometimes do.) However, your existing content can be a great source of new ideas. Here are some ways to find a new marketing angle on an old idea. Revisit an old...
by Kirsty France | Apr 8, 2024 | blog writing, content marketing, content writing, marketing, writing
If you’ve ever run out of ideas, think about the questions you’re asked most often and write a blog or social media post to answer them. Your FAQs can be a great source of ideas, as if people are asking you in person, they’re likely searching for answers online, too....
