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User experience: why the words on your website matter

User experience: why the words on your website matter

by admin | Feb 25, 2026 | customer experience

When I first started my business, a friend set up the basic website structure for me, and I’ve been managing it myself since then. The old site was incredibly wordy (because obviously that comes naturally to me). When I write for clients, I find it easy to talk about...

It’s not about you: why your marketing needs to focus on your customers

by Kirsty France | Jun 11, 2025 | content ideas, content strategy, customer experience

Have you ever written new marketing content and got all excited about how clever or impressive your new product or service is? Or do you think that everyone knows what you do and anything you might have to say will be predictable and boring? The trouble with both...

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