How to write content your ideal customer wants to read

by Kirsty France | Jul 9, 2026 | content ideas, content writing

Why knowing your audience changes your marketing

by Kirsty France | Jul 6, 2026 | content marketing, marketing

Have you ever written a blog post or a social media update and wondered if anyone reading it actually cares? Deciding what you want to write about is hard enough in the first place without wondering whether you’re just shouting into the void. I get it, even as I’m...

What I Wish I Had Known Before Becoming a Parent

by Kirsty France | Jun 15, 2026 | Guest blog

Can you have personality and still be professional?

by Kirsty France | Jun 8, 2026 | Brand voice

What image pops into your head when someone says you need to be professional? It might feel a bit stiff, possibly even boring. You need to be reserved, use formal language, and keep your views out of it. I don’t think so. You can have a personality and still connect...

Does your business have more personality than a big brand?

by Kirsty France | Jun 4, 2026 | Brand voice, branding

Have you ever looked at a competitor’s marketing and thought, “I’ll never be able to do that.” You can really feel it when you’re a small business, and they’re a big brand. They have teams of marketers, and you have, well, yourself. They look polished, their posts pop...