by Kirsty France | Oct 12, 2026 | editing, writing
The first draft of a blog or social media post, or an email to your subscribers, is only the start of the story. Reviewing, editing and refining your work helps you express yourself, show your expertise and connect with your ideal customers. If you’re reading your...
by Kirsty France | Oct 5, 2026 | content writing, editing
You’ve written a blog post that will help your ideal customer find you and understand how you can help them. You have a great, eye-catching headline, subheadings to keep everything organised, and a call to action that makes it easy for readers to take the next step....
by Kirsty France | Sep 7, 2026 | AI, content writing, writing
Writing content that focuses on what your actual human readers need makes it easier for them to find you and gives them something that helps to answer their questions. SEO might rely on an algorithm with a layer of AI, but the words themselves need to focus on the...
