by Kirsty France | Sep 1, 2026 | AI, blog writing, marketing, writing
Good search engine optimisation (or SEO for short) helps the people who need you find you online. Thankfully, the days of stuffing blog posts with keywords are long gone, but how can you increase your chances of turning up in a Google search in the age of AI? SEO...
by Kirsty France | Aug 17, 2026 | business life, Marketing plan, work life balance
You’re allowed to take a break and reduce the amount of marketing you do, or even pause it altogether. (If you’re not sure about that, read this first.) You don’t have to keep all your marketing guns blazing all the time. Maintenance mode can keep people engaged while...
by Kirsty France | Aug 10, 2026 | content marketing, Marketing plan
As I write this, I’ve just come back from a brilliant family holiday. My kids are both in secondary school now, and I’m increasingly conscious of the need to make the most of the time I have with them. At the same time, I have a business to run, which means making...
