Why you need to track your results

by | Oct 29, 2018 | Uncategorised

I know that the idea of tracking and analytics is enough to make you want to run and hide.  If you’re not technologically minded, the idea of installing tracking and pixels seems like a complete nightmare.  However, it is worth it. Knowing your numbers is absolutely...

Ask your audience: what do your customers need?

by | Oct 22, 2018 | Uncategorised

Henry Ford once said that he’d never have invented the car if he’d asked people what they wanted. Quite simply because they’d have asked for a faster horse.  I’m not sure that’s strictly true. Whilst people are perfectly capable of being daft at times, I imagine that...

How you can come up with new marketing ideas

by | Oct 22, 2018 | Uncategorised

Whenever I talk about blogging, or marketing in general, I’m asked about ideas.  How do you come up with marketing ideas? What should I write in my blog? You get the idea.  The truth is that there are lots of ways to come up with new marketing ideas and most of them...

Who do you have on your team?

by | Oct 8, 2018 | Uncategorised

Let’s face it, running a business can be lonely sometimes. If you work alone you can start to feel isolated. Even if you have people working for you, it’s tough when the decision making is all on your shoulders. It’s at times like this that it’s important to take a...