by Kirsty France | Jun 6, 2017 | Uncategorised
Have you ever been called on to explain why you do what you do for a living? This happened to me at a networking lunch recently. We always do a thirty second introduction, but this time the organiser asked us to go a bit further. As I stood up I described my former...
by Kirsty France | May 29, 2017 | Uncategorised
Forgive me if this turns into a rant, but I can’t keep quiet any longer. I love Facebook. Yes, it has its irritations, particularly since some of my friends have some very strange ideas about how to cure cancer. Generally though, it’s a great way to keep in touch....
by Kirsty France | May 22, 2017 | Uncategorised
How is your inbox looking? Do you open your email each day knowing that everything you receive is going to be useful, entertaining and a joy to read? No, me neither. Still, there’s a reason I don’t unsubscribe from all of them. There are plenty of retailers out...
by Kirsty France | May 16, 2017 | Uncategorised
If you have a shop with physical premises, a great window display is a no-brainer. How else are you going to convince people to come inside? Of course, what your shop front needs depends on the customers you want to attract. The display outside a seaside bucket and...
by Kirsty France | May 7, 2017 | Uncategorised
Are you annoying your customers without meaning to? Could you be bringing in more business if your marketing talked to your audience in the right way? Bridging the gap between you and your audience can be harder than you think. There are so many potential pitfalls...
