by Kirsty France | Jun 12, 2017 | Uncategorised
What does your brand mean to you? Is it a lovely logo that you put everywhere that you can think of? Do you have a range of gorgeous visuals that make your website, social media and all your other communications instantly recognisable? If that’s as far as it goes,...
by Kirsty France | Jun 6, 2017 | Uncategorised
Have you ever been called on to explain why you do what you do for a living? This happened to me at a networking lunch recently. We always do a thirty second introduction, but this time the organiser asked us to go a bit further. As I stood up I described my former...
by Kirsty France | May 29, 2017 | Uncategorised
Forgive me if this turns into a rant, but I can’t keep quiet any longer. I love Facebook. Yes, it has its irritations, particularly since some of my friends have some very strange ideas about how to cure cancer. Generally though, it’s a great way to keep in touch....
by Kirsty France | May 22, 2017 | Uncategorised
How is your inbox looking? Do you open your email each day knowing that everything you receive is going to be useful, entertaining and a joy to read? No, me neither. Still, there’s a reason I don’t unsubscribe from all of them. There are plenty of retailers out...
by Kirsty France | May 16, 2017 | Uncategorised
If you have a shop with physical premises, a great window display is a no-brainer. How else are you going to convince people to come inside? Of course, what your shop front needs depends on the customers you want to attract. The display outside a seaside bucket and...
