by Kirsty France | Aug 18, 2016 | Uncategorised
You probably already know that email marketing is the most effective way of connecting with your customers. That said, you don’t want to be a spammer (trust me, you really don’t). So, how do you persuade people to sign up to receive your pearls of wisdom directly...
by Kirsty France | Aug 15, 2016 | Uncategorised
Do you recognise the girl in the picture? If not, I’ll enlighten you. That’s me, with my maiden name, 15 years ago, appearing on ‘University Challenge’. I had always lacked confidence because I was a generally unpopular, bookish child at school. Things improved in...
by Kirsty France | Aug 1, 2016 | Uncategorised
Visit any writers’ forum and you’ll see a lot of posts about ‘finding your voice’. Some of the discussion is helpful and some of it deeply pretentious. But voice isn’t just about creating great literature. It can really help your business too. Voice...
by Kirsty France | Jul 11, 2016 | Uncategorised
Everyone I talk to about marketing these days tells me how important it is to have an e-mail list. They’re right, of course. Unless you get marked as spam, e-mail marketing is the most reliable way of keeping in contact with prospective customers. The Facebook...
by Kirsty France | Jun 20, 2016 | Uncategorised
When I first started my business I read everything I could get my hands on that could teach me the new skills I would need to reach potential customers. I’m still reading, but over time I’ve worked out where my time is best spent. Even though I write...
