Are you annoying your customers without meaning to? Could you be bringing in more business if your marketing talked to your audience in the right way?
Bridging the gap between you and your audience can be harder than you think. There are so many potential pitfalls if you misjudge your customers. The main problem is that you’re an expert. You know your business and your subject inside and out but your customers might not. You run the risk of alienating them by blinding them with science. Conversely, you could also end up patronising them by assuming they know less than they do.
It’s a balancing act. So how do you get it right?
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Heya are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you need any coding expertise to make your own blog? Any help would be greatly appreciated!
Thanks so much – I actually used a free WordPress theme, I’m glad you like it.
Hi there! I’m using WordPress.org. I had someone set the site up for me but I find it really easy to update, even without any coding experience. My business coach Laura Phillips has a great WordPress course in her business academy if you’d like to check it out: http://lauraphillips.co.uk/savvy/
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