by Kirsty France | May 12, 2025 | business life, content writing, transformation marketing
How do you talk about pricing in your marketing? If you’re a solo business owner and struggle to decide what to charge, you’re not alone. When I was a solicitor, the Court and my bosses set the fee structure, and I never had to discuss it with anyone. As a one-person...
by Kirsty France | Jan 20, 2025 | content strategy, Guest blog
Hands up, who has created a content plan for 2025? If you have, you may be feeling quietly smug, safe in the knowledge that you know exactly what content you will create every week for the next month, six months, or even year. Having such a plan in place is...
by Kirsty France | Sep 2, 2024 | content ideas, content marketing, content strategy, content writing, copywriting, writing
You know that good customer service is vital to your business. You might think that marketing is all about bringing in new people, but it can also look after your existing customers. It’s about going above and beyond basic information, like your delivery updates,...
by Kirsty France | Jul 1, 2024 | content marketing, content strategy, content writing, website copy
Using the right words on your website helps you attract your ideal customer and make more money. You’ll also enjoy your life more. You can work with people who get you instead of those who complain because your service wasn’t what they expected. When you’ve gone to...
by Kirsty France | Jun 10, 2024 | content ideas, content marketing, content strategy
Does the phrase ‘content marketing strategy’ bring you out in a cold sweat? Yeah, me too and I write the content! It’s easy to overcomplicate things, but marketing only needs to tell people who you are, what you do and how that helps them. In practice it can be a bit...
