by Kirsty France | Dec 16, 2024 | Christmas, short story
Becky looked up at the clock and was dismayed that only three minutes had passed since she last checked. She scanned the shop floor in front of her. Still empty. It was hardly surprising. You’d have to be pretty desperate to venture down to the basement on Christmas...
by Kirsty France | Dec 16, 2024 | blog writing, Christmas marketing, content writing, copywriting, writing
There’s something magical about the idea of a snow-covered workshop at the North Pole, where Santa supervises his elves as they make toys and get ready to load the sleigh on Christmas Eve. You might not think Santa’s workshop has much to do with copywriting, but I...
by Kirsty France | Dec 2, 2024 | content marketing, content writing, marketing
How much of a geek are you? I’m willing to bet that if I asked you to talk about your business and why you love what you do, you could talk both my ears off. Business owners like us do what we do because we love it, which gives us an excuse to be a bit geeky....
by Kirsty France | Nov 11, 2024 | branding, business growth, content marketing, content writing, copywriting, marketing, writing
When you’re a one-person business, you might not think of yourself as having a brand identity, but you probably know that your personality matters. Your character and values affect how you work, sell, and treat people. If you’re scared to put your personality into...
by Kirsty France | Nov 11, 2024 | Guest blog, writing
Why the F* would I write a cookbook? I had this food photography idea pre-pandemic and had just ordered ‘the’ dining table (to photograph on) when lockdown hit; so, I don’t even have that as an excuse! Looking back, it seems quite a strange thing to do. I wasn’t a...
