by Kirsty France | Feb 13, 2023 | content marketing, content writing, marketing
Image by Julie Grant Photography Understanding what your future customers need is an essential first step in creating effective marketing, but you guessed it, there’s more to it than that. Any marketing you create has to compete with umpteen other things. First, you...
by Kirsty France | Feb 7, 2023 | content marketing, content strategy, content writing
Photo by Julie Grant Photography Getting to know your audience is a fundamental part of marketing your business. When you understand what your audience needs, you can create marketing that speaks to them and lets them know you understand them. The alternative is...
